Kanika Madaan

Associate Consultant

Delhi, India1 yr 11 mos experience

Key Highlights

  • Expert in strategic partnerships and venture capital.
  • Proven track record in product marketing and influencer campaigns.
  • Strong analytical skills with a focus on data-driven decisions.
Stackforce AI infers this person is a Venture Capital and Marketing Specialist with a focus on strategic partnerships and product innovation.

Contact

Skills

Core Skills

Product StrategyGrowth MarketingStrategic PartnershipsPortfolio ManagementCustomer AcquisitionProduct MarketingInfluencer MarketingBusiness AnalysisMentoringWeb DevelopmentData Security

Other Skills

Microsoft ExcelContent StrategyEmerging TechnologiesSQLGoogle SheetsCorporate Portfolio ManagementEconomicsInvestmentsResearch SkillsPresentation SkillsInbound MarketingProduct StrategiesDashboardsStrategic Business InitiativesBranding

About

Engg Grad, who took an unexpected turn and landed into strategy! If you wish to work/collaborate/chit-chat with me, drop me a line; Coffee is on me!

Experience

1 yr 11 mos
Total Experience
1 yr 3 mos
Average Tenure
8 mos
Current Experience

Indiamart intermesh limited

Strategy Manager

Sep 2025Present · 8 mos

Microsoft ExcelGrowth MarketingContent StrategyProduct Strategy

Expert dojo

Associate

Apr 2024Jul 2025 · 1 yr 3 mos · California, United States · Hybrid

  • 🔹 Managing $70M in AUM with 270+ investments worldwide
  • 🔹 Led branding, marketing, partnerships, and visibility for a ₹300 Cr early-stage US-based VC fund across Asia, Africa, the UK, and the USA.
  • 🔹 Managed fund launch events in Delhi and Bengaluru: sponsorships, content, coordination, and end-to-end execution. Ran quarterly demo days with founder onboarding, investor outreach, event design, and follow-ups. Built a 300+ founder community.
  • 🔹 Supported portfolio startups on brand positioning, go-to-market, early customer channels, and India market entry. Enabled participation at San Francisco AI Summit and Singapore FinTech Festival.
  • 🔹 Drove strategic partnership with Startup India for an Indo-US conference at Startup Mahakumbh 2025; handled stakeholder coordination and on-ground execution.
  • 🔹Secured partnerships with AWS, Google, and Draper Startup House for startup credits, co-marketing, ecosystem access, and an AI-focused accelerator program.
Emerging TechnologiesSQLGoogle SheetsCustomer AcquisitionStrategic PartnershipsCorporate Portfolio Management+9

Sony

Product Marketing- Brand Activation, Influencer Marketing & PR

Nov 2023Apr 2024 · 5 mos · Hybrid

  • Three Major Projects during my stint at Sony
  • 1. Sony Playstation ( Social Media + PR + Consumer Insights)
  • Created consumer insights dashboard for Playstation using Power BI and Tableau
  • 2. Sony Ult Series ( Social Media + Influencer Campaign Management & Analysis)
  • Elevated ROI by 30% via precision-targeted influencer strategies, boosting engagement & audience relevance integrated with Atl and btl.
  • Developed real-time KPI dashboard on Tableau for instant tracking, improving campaign responsiveness by 25%
  • Amplified brand reach by 40% by onboarding niche micro-influencers, resulting 25% surge in qualified leads
  • Secured cost-efficient influencer partnerships, reducing campaign spend by 15% & increasing margins by 10%
  • 2. Sony Bravia ( Social Media + PR )
  • Orchestrated a cross-platform social media + PR strategy, enhancing brand visibility during product peak moments with PR and social media agencies.
  • Crafted storytelling-driven content aligned with premium positioning, increasing audience retention by 35%
  • Secured high-impact PR placements and organic media mentions, leading to a 20% uplift in media share of voice ( PR newswire)
  • Launched engagement-centric social campaigns, resulting in 2x higher interaction rates vs. previous product cycle
  • Collaborated with cross-functional teams to align messaging, ensuring 100% consistency across earned & owned channels
Search Engine Optimization (SEO)Press ReleasesEmail MarketingProduct InnovationEmerging TechnologiesSQL+8

First cheque

Venture Capital Fellow - Sourcing & Evaluation

Jan 2023Mar 2023 · 2 mos

  • Invests in Pre-seed and initial stages of startup with a cheque size of $100k at $2M Valuation
  • Sector agnostic fund which invests in the best team that can either make it or break it.
  • Investing in the GenZ Saas, Agri-tech, Edtech, Fin-tech startups.
Business AnalysisInbound MarketingGrowth MarketingStrategic Business InitiativesSQL

Geeksforgeeks

Mentor & Content Creator

Sep 2022Nov 2022 · 2 mos · Delhi, India

Video ProductionGoogle SheetsCreative Problem SolvingMentoring

Department of management, igdtuw

Web Developer

Jun 2022Jul 2022 · 1 mo

Front-End DevelopmentHTMLCascading Style Sheets (CSS)International SalesWeb DevelopmentOrganization Skills

Defence research and development organisation (drdo)

Summer Intern

Jul 2021Aug 2021 · 1 mo

  • D.R.D.O is the premier R&D organization of the country and works on various areas of military technology to qualitatively address needs of Indian defense system & other systems.
  • Technologies Worked on - Data Security, Database Management In Microsoft Excel using Visual Basic(VBA)
  • Industrial training on "Development of Income Tax and Monthly Salary
  • Accounting Tools.
  • The need for accounting tools was closely analyzed
  • and I developed a solution to maintain salary database, retrieve database into a single database, Monthly
  • salary slip and Tax Documents. Also learnt about data encryption techniques that include AES ( Advanced Encryption Standard) and how the integrity of data is maintained in the state of inertia and while transportation using the TLS (Transport Layer security)
Data SecuritySQLDatabase Management System (DBMS)Google SheetsCreative Problem SolvingData Analysis

International mun

Campus Ambassador

Aug 2020Sep 2020 · 1 mo

International Sales

Education

Indira Gandhi Delhi Technical University for Women

Master of Business Administration

Jun 2023May 2025

Guru Gobind Singh Indraprastha University

Bachelor of Technology - BTech — Information Technology

Jan 2019Jan 2023

Stackforce found 100+ more professionals with Product Strategy & Growth Marketing

Explore similar profiles based on matching skills and experience