Karthik Narayan

CEO

Bengaluru, Karnataka, India7 yrs 1 mo experience

Key Highlights

Led product expansion for a SaaS platform.
Managed successful marketing campaigns for GrabOn.
Experienced in strategic partnerships and business growth.

Stackforce AI infers this person is a SaaS and B2C marketing strategist with expertise in business growth and project management.

Contact

Skills

Core Skills

Business GrowthProject ManagementMarketing StrategyData AnalysisSalesBusiness DevelopmentKey Accounts Management

Other Skills

A/B TestingAffiliate MarketingAgile MethodologiesAnalytics ConsultingBrand ManagementBudget ManagementBusiness PlanningBusiness Process ImprovementBusiness StrategyCompetitive AnalysisCorporate Strategic AlliancesCross-functional Team LeadershipData ModelingData PresentationDigital Marketing

About

An MBA graduate who is an average Engineer and a better business strategist. Experienced in digital marketing, corporate strategic alliances, product growth, analytics consulting and inside-sales, with industry leading organizations like GrabOn, Deloitte Consulting and HackerEarth. What motivates me is any opportunity to learn and expand my knowledge-base in tech and business. With an undying interest in strategic initiatives and ability of handling big teams with a flair, I'm best suited to manage and grow Marketing, Sales and Strategy functions for organizations.

Experience

7 yrs 1 mo

Total Experience

1 yr 9 mos

Average Tenure

2 yrs 1 mo

Current Experience

Popular digital ai

Head of New Business and Projects

May 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Populencer (fblock marketing tech pvt ltd)

Co-Founder and PMO Head

Jun 2021 – Feb 2024 · 2 yrs 8 mos · Bangalore Urban, Karnataka, India · Hybrid

Led the planning to product expansion of Populencer.com, a SaaS platform for SMBs to acquire user-generated content effectively in a sustainable manner.

Pricing StrategyBusiness GrowthBusiness Process ImprovementSalesProject ManagementPresentation Skills+14

Grabon

Growth Manager

Apr 2018 – Jul 2019 · 1 yr 3 mos · Hyderabad, Telangana, India

1. Worked on Gift Cards Product as B2C Business Lead at GrabOn
Responsible for product management & expansion in the Indian market.
Explored various marketing channels and hacks including product integrations, strategic alliances, incentive-based sale periods and more.
2. Formed Strategic Alliances in cross-functional capacity
Handled entire corporate partner ecosystem with specific focus on Brand penetration, Revenue and User acquisition as KPIs.
Worked with B2C and B2B enterprises, experimenting with models of Affiliates & Alliances, Marketing & Sales, APIs & Microsites, implementation of loyalty programs, and more.
3. Project Manager for GrabOn's Cricket Fantasy League and World Cup 2019 campaigns
Responsible for creating and managing the seasonal IPL play-along campaign.
Handled a team of 6 dedicated resources and over 20 associated resources.
Campaign link - https://www.grabon.in/cricketfantasy/

Pricing StrategyBusiness GrowthBusiness Process ImprovementProject ManagementPresentation SkillsBusiness Planning+8

Deloitte

Business Analyst

Mar 2017 – Apr 2018 · 1 yr 1 mo · Bengaluru, Karnataka, India

Worked on Revenue Recognition Design and Implementation model to facilitate IFRS '15 compliance for two US-based MNCs.
Built customer recognition and respective data manipulation interfaces using Oracle SQL and client ETL tools.
Organized various internal corporate cultural events including Deloitte Employee's Giving day (DEGP) and Service Line Outing event.

Project ManagementPresentation SkillsCompetitive AnalysisData PresentationTeamworkData Modeling+1

Hackerearth

Inside Sales Representative

Oct 2016 – Mar 2017 · 5 mos · Bangalore

Responsible for researching, recognizing and approaching prospective business opportunities.
Part of the end-to-end Sales process, from pitching to closing deals.
On-boarded US and AUS based MNCs as clients, adding substantial revenue for HackerEarth.

Business GrowthBusiness Process ImprovementSalesPresentation SkillsTeamworkBusiness Development