Karthik S.

CEO

Bengaluru, Karnataka, India17 yrs 5 mos experience
Highly Stable

Key Highlights

  • 17+ years in digital advertising technologies.
  • Expert in programmatic and connected TV platforms.
  • Proven track record in building revenue and partnerships.
Stackforce AI infers this person is a MarTech expert with extensive experience in digital advertising and programmatic solutions.

Contact

LinkedIn

Skills

Core Skills

Corporate StrategyNegotiationProduct Management

Other Skills

Strategic AlliancesPortfolio ManagementStrategic LeadershipBusiness ModelingBusiness ConsultingCross-functional Team LeadershipInvestmentsExecutive RelationshipsDue DiligenceMarket AnalysisContract NegotiationGo-to-Market StrategyStart-up ConsultingGlobal StrategyCustomer Journeys

About

Karthik Shankar comes with 17+ years of experience in building businesses using digital advertising technologies. He has worked with video technology start-ups and set up business units for programmatic & connected TV platforms in South East Asian & Middle Eastern markets. His expertise is in understanding platforms/products and how technology can catalyze brands to better connect with their audience.  Karthik has worked at Amazon, managing Amazon’s programmatic solutions and strengthening it in India. Previously at GroupM, he was responsible for digital trading, partnerships, e-commerce and led GroupM’s brand safety and ad verification efforts nationally. He has hands-on experience in building businesses around video monetization (Media, PAAS) models, product pricing & strategy, negotiating deals with media/tech platforms that GroupM works with. Marvel Cinematic Universe, Filter Coffee, Pink Floyd, Health-Tech and any emerging technologies, are conversation starters. He spends a lot of time reading about Industry trends, geopolitics, governance and policies.

Experience

17 yrs 5 mos
Total Experience
3 yrs 3 mos
Average Tenure
11 mos
Current Experience

Wpp media

Senior Vice President - Digital Investments & Partnerships

Jun 2025 – Present · 11 mos · Bangalore Urban, Karnataka, India · On-site

Groupm

3 roles

Head - Digital Investments

Promoted

Jun 2021 – Jun 2025 · 4 yrs · India

Corporate StrategyNegotiationStrategic AlliancesPortfolio ManagementStrategic LeadershipBusiness Modeling+13

Senior Director - Digital Investments

Promoted

Apr 2019 – Jun 2020 · 1 yr 2 mos

Corporate StrategyNegotiationPortfolio ManagementBusiness ModelingBusiness ConsultingProduct Management+5

Director - Digital Investments

Dec 2015 – Apr 2019 · 3 yrs 4 mos

Negotiation

Amazon

Sr. Program Manager - Amazon DSP

Jun 2020 – Jun 2021 · 1 yr · Bengaluru, Karnataka, India

NegotiationStrategic AlliancesProduct ManagementExecutive RelationshipsCustomer Journeys

Yume

Business Development (APAC & ME)

Jun 2013 – Dec 2015 · 2 yrs 6 mos · Greater Chennai Area

  • Tasked with bolstering YuMe’s presence and build its network and brand in APAC and ME markets. Actively involved in digital partnerships , publisher acquisition, marketing efforts (Social and Direct), key account management in these markets.
  • 120+ partners deals across screens with over 3 B+ video ad impressions resulting in over $12M in revenue in the designated region.
  • Setup quality guidelines in line with IAB (viewability, brand safety) standards for partners to trade effectively
  • Worked with the product team to evaluate platform requirements and opportunities.
  • Actively involved in building sales strategies - agency deals (pricing, inventory, and performance) across regions
  • Marketing campaigns (including creative strategy and media planning )
  • Setup and managed a team of 4 reporting across functions
  • Traveled extensively in these markets to connect with partners and agencies.
NegotiationStrategic LeadershipProduct ManagementGlobal Strategy

Ventuno technologies

Business Development Manager

Dec 2008 – Jun 2013 · 4 yrs 6 mos · Chennai Area, India

  • Part of Core team in setting up India's first video ecosystem - (startup)
  • Responsible for building revenue ground up till $2 M
  • Cloud-based video delivery platform (PAAS) for enterprise & media houses
  • Build both demand and supply side of the business with national and international media & tech platforms.
  • Experienced in collaborating across various functions (Development, Partners, Finance) within organization to achieve desired business outcomes.
  • Hired & managed a team of 4 people across functions
NegotiationStrategic LeadershipProduct ManagementGlobal Strategy

Education

Bangalore University

M Sc — Applied Genetics

Jan 2005 – Jan 2007

University of Madras

B Sc — Microbiology

Jan 2002 – Jan 2005

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