Keith Andes 🌱 — CEO
I'm a former Gartner analyst turned Product Marketer, and I help b2b SaaS teams earn credibility with enterprise buyers. By "Building What Matters" (also, yes... it's true: I live full-time in an Airstream). My "Building What Matters" Model works through Research --> Synthesis --> Evangelism, which is a loop framework for the 4P's in product marketing. Why it matters? Most B2B SaaS orgs struggle to build momentum, and instead just build "motion". This happens for a boring reason: the "story" is retrofitted after the fact, changes for every stakeholder, and slowly drifts away from reality. Product ships what’s feasible this quarter Marketing wraps a narrative around it Sales tries to reconcile the gaps And the truth gets lost. So does your credibility. Stop making teams write stories retroactively. Screw that. Let's build businesses that thrive! The story should BE the STRATEGY. I put my analyst background to work within product marketing. We don't just "create one pagers". We don't just do "market-ING". We do market RESEARCH. We triangulate customer reality, analyst insight, and competitive signals so leadership teams have a shared basis of understanding-- a business thesis-- that all stakeholders can get behind. This builds a powerful foundation for *actually useful* sales enablement assets. This beats the status quo. It beats the boring, reactive, "barely making it" B2B SaaS orgs of today. It beats delivering fragmented roadmaps, uninspiring launches, and broken promises. BUILD WHAT MATTERS. And make THAT the story. That’s the work I’m doing: Gather signals > synthesize (into a business thesis) > evangelize. > “Keith’s contributions to EasyVista have been invaluable, driving the expansion of our product portfolio and playing a pivotal role in our shift to a platform model with AI at its core.” -- Loic Besnard, Chief Product Officer ----- About the 🌱 in my name: it’s a reminder to stay humble, keep learning, and fail forward. That’s also why I live full-time in an Airstream: Because ideas don’t matter unless you test them. So let's get out there, experience, and iterate. Thanks for stopping by. If you care about building a better future, let’s connect! 👍
Stackforce AI infers this person is a SaaS product marketing expert with a strong focus on B2B strategies.
Experience: 15 yrs
Skills
- Product Marketing
- Sales Enablement
- Training & Development
- Mentoring
- Market Analysis
- Analyst Relations
- Strategic Thinking
- Market Intelligence
- Communication
- Stakeholder Engagement
Career Highlights
- Expert in B2B SaaS product marketing.
- Proven track record in driving revenue growth.
- Strong background in analyst relations and market research.
Work Experience
EasyVista
Head of Product Marketing / Product Marketing Director (2 yrs 10 mos)
Gartner
Analyst Team Manager (1 yr 10 mos)
Principal Analyst (8 mos)
Associate Principal Analyst (2 yrs)
Senior Specialist (Research) (9 mos)
Specialist (Research) (1 yr 11 mos)
Product Marketing Manager (analogous) (7 yrs 3 mos)
Nutty Scientists of SWFL
Co-Founder (4 yrs 5 mos)
Bank of America Merrill Lynch
Officer; Resource Support (2 yrs 6 mos)
AmeriCorps
Lead Volunteer Coordinator (2 yrs)
Education
BBA at University of North Florida - College of Business Administration
Advertisement Design at Advanced Technology Center @ DBCC
