Oct 2022 – Feb 2023 · 4 mos

Mar 2021 – Oct 2022 · 1 yr 7 mos

Jun 2020 – Mar 2021 · 9 mos

• In this role, I served as the content management system subject matter expert and liaison between Marketing and Technology, while developing, promoting, and executing outreach efforts to create and reinforce brand consistency, content management standards and web content strategy best practices.
• Led and executed web publishing strategy and administration for external and internal digital channels utilizing content management systems
• Led business unit content projects and ongoing site updates, ensuring content is organized in a manner consistent with business unit standards and best practices
• Served as the lead consultant for multiple business unit websites providing assistance with content strategy, user experience, information architecture, SEO, site analytics and web best practices.
• Worked closely with business stakeholders and IT development teams to coach business partners on how to use digital tools to achieve specific business outcomes
• Led multiple web-related key initiatives including implementing ecommerce functionality, blog capabilities, chat options and many more
• Served as final QA for anything and everything released on core web properties
• Advised on adherence to the voice of the two properties while providing best practices for the web and ad hoc training as necessary
• Owned and maintained publishing governance for existing and emerging digital channels
• Partnered with marketing content owners to prepare content plans and update content on website
• Repurposed multimedia content, primarily imagery, content, and videos, to fit multifaceted digital formats

Jan 2019 – Jun 2020 · 1 yr 5 mos

• Responsible for a variety of marketing support services including overseeing the firm’s advertising, social media, sponsorship and branding efforts.
• Developed the firm’s advertising strategy, writes advertising content, manages relationships with media agencies and facilitates media buys
• Managed the firm’s social media presence, which includes daily generating and publishing of social media content, creating social media strategies, implementing best practices and providing meaningful reporting and training as needed
• Managed the firm’s overall charitable and sponsorship efforts, as well as related advertising, event coordination and like opportunities involving collaboration with attorneys and staff firmwide
• Developed and updated office and practice credentials for use in print and digital entities
• Collects and accurately reports data from various departments to prepare firmwide submissions for directories, databases, surveys and other publications
• Managed the firm’s Association of Corporate Counsel membership across a variety of chapters, which includes overseeing speaking opportunities, coordinating event details, creating and preparing marketing materials, assisting at events and other duties as necessary
• Collaborates with other members of the Marketing and Business Development team to ensure brand consistency

Jul 2016 – Jan 2019 · 2 yrs 6 mos

• We all know content is king. I create, organize and maintain flexible, searchable content that's delivered to the right people, in the right places, at the right time, through the right medium.

Nov 2014 – Jul 2016 · 1 yr 8 mos

• After freelancing for Swank in my yearlong absence, I was welcomed back with a new position as senior copywriter with a more strategic emphasis. I concentrated on uniting the company's many individual brands under the core Swank umbrella, as well as tapping into new markets and strengthening the business's overall messaging.

Oct 2010 – Aug 2013 · 2 yrs 10 mos

• I wrangled words all day, every day. I wrote all marketing copy, communications and publications for Swank's numerous internal markets including colleges and universities, healthcare organizations, cruise lines, K-12 schools restaurants and public libraries.

Aug 2013 – Nov 2014 · 1 yr 3 mos · Greater St. Louis

• Master webinar organizer, proofreader extraordinaire and email marketing aficionado - this role allowed me to work on a little bit of everything. During my stint here, I helped roll out a new email marketing system called Pardot, assisted in creating new issues of the company publication called The Pulse, built and scheduled millions of emails each week, and oversaw roughly a dozen webinars each month. I even earned the Marketer of the Month award.

Dec 2009 – Sep 2010 · 9 mos

• Moved into a full-time copywriting position, releasing my marketing coordinator emphasis.

Sep 2009 – Sep 2010 · 1 yr