Kripa Nayak

Business Development Executive

Mumbai, Maharashtra, India19 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years in entertainment communications.
Proven track record in impactful campaign execution.
Expert in managing stakeholder relations and crisis communications.

Stackforce AI infers this person is a Public Relations expert in the Entertainment industry.

Contact

Skills

Core Skills

Public RelationsMedia RelationsCrisis CommunicationsStrategic Communications

Other Skills

NegotiationTime ManagementInterpersonal SkillsEvent PlanningMarket ResearchBrand AwarenessStakeholder ManagementBrand DevelopmentCrisis ManagementDigital MarketingContent WritingThought LeadershipCorporate BrandingTelevisionDigital Media

About

With over fifteen years of experience in leading communications across the entertainment industry, I am a media specialist and storyteller who thrives on finding opportunities to converse and build meaningful narratives. As a PR professional, I have been actively involved in developing market-specific promotional initiatives through key partnerships, re-engineering narratives, and building impactful and innovative campaigns for locally produced content (broadcast and streaming) in India. I am passionate about learning and understanding more about consumer expectations and preferences, and using the right media mix to reach and engage them. I have a proven track record of planning and executing campaigns based on consumer research, managing internal and external stakeholder relations, and addressing press inquiries effectively and timely. I have also adapted to the evolving media environment and found the right balance between traditional and contemporary mediums to communicate.

Experience

19 yrs 6 mos

Total Experience

3 yrs 3 mos

Average Tenure

3 yrs 11 mos

Current Experience

Netflix

Publicity Manager - Series, India

Jun 2022 – Present · 3 yrs 11 mos · Mumbai, Maharashtra, India

NegotiationTime ManagementInterpersonal SkillsEvent PlanningPublic RelationsMedia Relations

Sony pictures networks india

Senior Manager - PR

May 2018 – May 2022 · 4 yrs · Mumbai, Maharashtra, India

Responsible for leading communications for the brand - Sony Entertainment Television (Sony TV), planning and executing campaigns based on consumer research. With an objective of gathering intelligence and converting them into actionable insights for the channel, use the right media mix and contribute to the reach of the channel. Managing internal, external and crisis communications by addressing press inquiries effectively and in an impactful manner. Extensive involvement in internal and external stakeholder management including talent, production houses and agencies.
Developing market-specific promotional initiatives through key partnerships
Re-engineering narratives
Building impactful and high-decibel conversations
Creative solutions for brand building
Event planning & execution
People management

NegotiationTime ManagementInterpersonal SkillsPublic RelationsCrisis Communications

Zee entertainment enterprises limited

2 roles

Senior PR Manager

May 2017 – May 2018 · 1 yr

Time ManagementInterpersonal SkillsBrand AwarenessPublic Relations

PR Manager - &TV

Oct 2014 – May 2017 · 2 yrs 7 mos

As a part of the core 10 member marketing team responsible for the launch of &TV, a Hindi general
entertainment channel, developed channel launch strategy and implemented media campaigns aimed at establishing corporate brand identity. &TV was the biggest launch of the decade with 90 Mn viewership in its opening week – the highest ever for a GEC.
Implemented a high decibel media outreach plan for the launch of &TV

Brand AwarenessPublic Relations

Linopinion public relations

2 roles

Associate Group Head - Corporate & Entertainment

Promoted

Jul 2012 – Sep 2014 · 2 yrs 2 mos · Mumbai Metropolitan Region

Service a varied portfolio of clients in the consumer, entertainment and the corporate sector through sustained planning and implementation of PR initiatives. Active involvement in NBD and leading short term projects independently.
Brands serviced: Endemol India, zoOm TV, MOVIES NOW, BIG MAGIC, Superhits 93.5 RED FM, SAB TV, TIMES NOW, #FAME, American Tourister, LAVIE, Bloomberg UTV, Radisson Blu Resort and Spa (Alibaug)
Projects: The World Sufi Spirit Festival (3 seasons); Launch of Big Cola in India; Launch of TVC by Havells Fans ft. Rajesh Khanna; 2-city India Tour by Snoop Dogg

Time ManagementInterpersonal SkillsBrand AwarenessPublic Relations

Manager

May 2010 – Jul 2012 · 2 yrs 2 mos · Mumbai Metropolitan Region

Genesis burson marsteller

Senior Associate - Corporate Practice

Sep 2008 – May 2010 · 1 yr 8 mos · Mumbai Metropolitan Region

Day-to-day client management and implementation of pre-approved media plans with a focus on building media relations
Brands serviced: Mahindra & Mahindra Group (Mahindra Lifespace Developers Ltd, Mahindra World
City - Chennai & Jaipur, Mom & Me); Boston Consulting Group (BCG); Aditya Birla Private Equity; Dow
Chemicals
Projects: Lakme Fashion Week

Dun and bradstreet information services india private limited

Junior Analyst

Jan 2006 – Jan 2008 · 2 yrs · Mumbai, Maharashtra, India

Working with peers on concept notes for idea generation followed by questionnaire preparation for primary research. Content proofing and final editing according to layout.