Jul 2020 – Apr 2022 · 1 yr 9 mos · Mumbai, Maharashtra, India

• Started Rusk Media’s Mumbai Operations and built an In house creative, and production team of 20+ people from the scratch.
• Built Binge! AVOD - Fiction YouTube Channel under Rusk Media and scaled it to 1Million Subscribers in 16 months.
• Created hit IP’s like:
• The Sakari Karyalay - YouTube + Zee5
• One Tip One Hand - YouTube
• School Chale Hum - YouTube
• Tuition Ke Baad - YouTube and Disney+Hotstar
• The Great Indian Series - YouTube + Zee5
• And several branded standalone YouTube videos. Worked with brands like Asian Paints, Myftiness, Rummy Culture, Pintola, Coin DCX, FYP, Happn and more!
• If we talk Numbers - Binge! PnL stood at a revenue of 45Lakhs per month (December 2021)

Oct 2018 – Present · 7 yrs 7 mos · Mumbai, Maharashtra, India

• ● In the pursuit of making original content, I co-founded my company called Digital Commentary (January 2019) - an online non-fiction platform dedicated to the happenings specifically in and around the digital/ott content ecosystem.
• ● Also, started Binge Studio fiction content studio (April 2019) and developed three shows which are being pitched to various OTT platforms currently.
• ● Lead a team of 10 people (that included directors, cinematographers, video editors, social media managers and writers) and created three shows that are live on our YouTube Channel. Unfolding Stardom (Talkshow) Trending Talents (Talk Show) and ThoughtCast (Podcast Show)
• ● Managed and invested more than Rs 15 lacs in running the company in the form of employee’s salary, the production cost of the shows, office expenses and other miscellaneous expenses.
• ● Made extensive social media content and promotional plans. At the moment Digital Commentary is at 100K+ YouTube Subscribers, 8000 Instagram Followers and 3000+ Facebook followers.
• Updated on - 25th April 2020

Oct 2018 – Nov 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Primarily, I was responsible for developing web-shows from scratch and then write concept notes and pitch bibles before pitching it to OTT platforms like Alt Balaji, Zee5, Viu and so on.
• Worked on the Indian adaptation of foreign shows, wrote concept notes, show bible, episodic synopsis, beat sheets and made pitch decks of British, Korean and Finnish shows.

Jun 2018 – Oct 2018 · 4 mos

• Worked on three shows i.e. Gullak ( Sony Liv )Weekends and Awkward Conversations with Parents ( TSP)
• Looked after all TSP video from the ideation to the video release
• Manage the content programming calendar of TSP
• Ideation and discussion with the sales team for sketches, mini-series, shows etc.
• Ensuring seamless brand integrations in all TSP sketches and shows
• Liaison between creative, sales, brand and production team
• Quality check of every content piece going live from the channel before release and involved in
• the decision of thumbnail making, video title, video tags on YT.
• Scrutinize scripts/concepts to be considered for the next programming calendar
• Assessed and hired writers for TSP.

Oct 2017 – Jun 2018 · 8 mos

• Worked Primarily on Chai Sutta Chronicles Season 2 and TVF Original Show - Im’mature
• Looked after projects right from their writing to release. Suggested changes/improved scripts.
• Overlooked brand integrations and assured seamless integrations to keep the essence of
• content.
• Reading Inbound scripts/concepts to be made for the next programming calendar.
• Thoroughly involved in the discussion and ideation of brand briefs for TSP
• Manage Content programming and looked after the releases of videos on TSP
• As part of a hiring drive – interviewed a few candidates and got them on board as writers for
• Girliyapa – TVF's female-centric channel.

Sep 2016 – Sep 2017 · 1 yr

• Assistant director in sketches, News writing, Script writing, ideation of video meme on viral/trending topics and more..

Feb 2016 – Jul 2016 · 5 mos · Gurgaon, India

• Curation of wierd, funny, and trending news and writing them in sixty words.

Nov 2015 – Jan 2016 · 2 mos · Mumbai, Maharashtra, India

• worked on brands like Big Bazaar, Castrol etc.

Jul 2015 – Nov 2015 · 4 mos · Gurgaon, Haryana

• Freelance Content Writing which includes Resume writing, LinkedIn profile writing, Social media write-ups, executive biographies, portfolio and cover letter writing.

May 2015 – May 2015 · 0 mo · Gurgaon, Haryana

• Write Radio Spots for brands like Pudin Hara, Aircel, Macvities Biscuits. Contributed in the activation ideas of Macvities
• Copy check of Print Ads before sending it to the press. Performed all the odd jobs related to copy

Jan 2014 – Feb 2014 · 1 mo · Greater Delhi Area

• Media analyst, Media Monitoring, Book Review, Research