Kumar Saurabh

Product Marketing Manager

Bengaluru, Karnataka, India8 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in B2B marketing success.
Expertise in demand generation and marketing automation.
Strong experience in managing online and offline events.

Stackforce AI infers this person is a B2B marketing expert with a strong focus on SaaS and fintech industries.

Contact

Skills

Core Skills

B2b MarketingDemand GenerationProduct MarketingEvent Marketing

Other Skills

A/B TestingAdvertisingB2B Marketing StrategyBoolean searchesBudget ManagementCampaign EffectivenessCampaign ManagementCloud AdministrationCompetitive AnalysisCompetitive IntelligenceContent CreationContent StrategyCross-functional CollaborationCustomer AdvocacyCustomer Engagement

About

Experienced and highly skilled, results-driven marketer with a strong track record in B2B marketing and experience in large-scale cloud SaaS-based software companies. Demonstrated ability to drive inbound sales growth through effective online and offline campaigns. Skilled in Demand Generation, Marketing Automation, Market Research, Google Search, Strategic Planning, Online events, webinars, and Business Development. 7+ years’ experience in Offline and Digital Marketing with a record of conceptualizing and aggressively implementing Offline and Digital marketing initiatives spanning Demand Generation, Events, Email Marketing, Social Media, Webinars, etc. to drive brand visibility & growth. Favourite Quote: When something is important enough, you do it even if the odds are not in your favor....Elon Musk

Experience

8 yrs 11 mos

Total Experience

2 yrs 2 mos

Average Tenure

3 yrs 6 mos

Current Experience

Bentley systems

2 roles

Product Marketing Manager

Promoted

Aug 2023 – Present · 2 yrs 10 mos · Mumbai, Maharashtra, India

Bentley Systems is a leading global provider of software solutions for infrastructure engineering and construction. With a rich history dating back to 1984, Bentley has established itself as a trusted partner in the design, construction, and operation of various infrastructure projects worldwide. Bentley's software solutions empower professionals to efficiently design, visualize, simulate, and manage infrastructure projects of all sizes and complexities.
Oversee and manage all aspects of marketing: Operations, including content creation, social media marketing, and strategic initiatives.
Devised a go-to-market strategy and executed this to perception alongside our cross-functional peers in Marketing, Brand, Content and Product Management to successfully drive a given product launch into General Availability with the maximum possible impact.
Enabled sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel.
Develop and execute integrated marketing campaigns to drive brand awareness and generate leads for a SaaS based software product.
Successfully launched and managed various online and offline events, including conferences, webinars, and tradeshows, resulting in increased customer engagement and industry recognition.
Collaborated with cross-functional teams to align marketing strategies with business objectives and ensure consistent messaging across all channels.
Conducted market research and competitor analysis to identify new opportunities and enhance product positioning.
Developed and managed budgets for marketing initiatives, tracking and analyzing performance metrics to ensure ROI.
Monitored and analyzed marketing performance metrics, provided actionable insights, and optimized campaigns for maximum ROI.
Managed a team of marketing professionals, providing guidance, coaching, and performance evaluations.

Marketing AutomationDemand GenerationMarket ResearchCampaign EffectivenessStrategic PlanningEvent Marketing+2

Accelerated Marketing Manager

Dec 2022 – Aug 2023 · 8 mos · Mumbai, Maharashtra, India

Profinch

Marketing Manager

May 2021 – Dec 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India

Profinch Solutions is a fintech company offering technology solutions that enable financial institutions to transform how they work and be future-ready. The solutions include Consulting services for the advancement of core operations and processes, and off-the-shelf products for 360 degree digitization and data transformation.
Key Responsibilities:
Implementation of marketing strategies in close association with Product Team for product Marketing & HR Function for Employer branding.
Implementation of a strong Demand Generation System – Website, Email Campaigns, Funneling, Google Analytics, Marketing Automation.
Social Media Content and Campaigns on Linkedin related to Product offering and Industry trends.
Marketing operations: Organizing Webinars, events, PR, Market Research.
Work with multiple stakeholders including Product Managers, Brand and Marketing team to drive growth for the product.
Digital Content Strategy framework and Repository creation – Internal communication and Corporate Social Responsibility.
Draft and execute a go-to-market plan in conjunction with other stakeholders such as Product and Sales.
Talking to customers, conducting market research, working with our product analysts and acquiring insights that will inform the product strategy.
Collaborated with AR in planning and execution of regular analyst briefings - while closely working with the product, sales, and business teams.
Coordinate with marketing and product teams to organize analyst days at regular intervals. Own the program planning, agenda, content and drive it towards success.
Educate the sales, SDR and marketing teams about all available analyst reports. Enable and train them on the best ways to leverage these reports.

Demand GenerationMarketing AutomationSocial Media MarketingMarket ResearchB2B Marketing

Flatworld solutions

Manager: Online Marketing

Feb 2021 – May 2021 · 3 mos · Bengaluru, Karnataka, India

Kelly services india

2 roles

Sr. Executive Marketing

Promoted

Dec 2018 – Feb 2021 · 2 yrs 2 mos · Bengaluru Area, India

Handled the Market Research and Inside Sales Function for the organisation.
Helped in Business Development for both the verticals .i.e. Executive Search, Permanent Staffing and Contract Staffing.
Involved in Campaign Management, Market Trend analysis and Insights for recruitment in various Industries.
Indepth Knowledge on GICs recruitment and client acquisition specific to Green field projects.
Trained industry teams and individuals to a client-centered marketing focus, assisting with message development

Market ResearchCampaign ManagementB2B Marketing

Executive Marketing

Jun 2018 – Dec 2018 · 6 mos · Bengaluru Area, India

Cioreview

Marketing Research Analyst

Mar 2017 – May 2018 · 1 yr 2 mos · Bengaluru Area, India

CIO REVIEW has cemented the US technology boom and provided the most relevant and critical content for this ecosystem by projecting stories of burgeoning entrepreneurs, outstanding technologists and accomplished CEOs, along with business analysis, leading technology trends and opinions specifically impacting business and technology in India and the U.S.
Creating market research reports on different technologies.
Building up the database and reports based on project requirements.
Lead generation and sales.
Communicating with prospective clients through mails.
Worked as an Individual contributor
Evaluating, identifying and creating M&BD opportunities to reach key audiences and stakeholders to increase sales, and develop relationships and local reputation
Developing and executing marketing campaigns.