Kunwarbir Singh — Digital Marketing Specialist

Kunwarbir has 12+ yrs of experience across various stints in the personal care(perfumes and fragrances), lifestyle accessories(fashion watches) and alcobev segments(scotch whisky and beer) and now consumer tech(laptops and tablets). He has handled profiles in sales, distribution and business development for a launch product; retail marketing & digital initiatives for a retail channel business; more recently brand management, marketing, and P&L custodianship for two of the world's biggest alcobev brands in scotch whisky and beer for the India domestic market. He led the charter to drive deeper business and brand penetration for gaming PC and android tabs for lenovo india for around 4+yrs, and now since the last 18months he is mandated to lead marketing strategy, global launches, operations and partnerships for the Lenovo Legion brand across the world. Kunwarbir has done his undergraduate in Biotechnology and PGDM Communications from MICA(Class of 2013) where he dabbled in subjects ranging from media planning to strategy management to communication theory to film studies. He comes from a nuclear family, Sikh by faith but born and bred in Bengali culture, hailing from Calcutta; this gives him a stellar perspective on most things ranging from food to politics. This also makes him highly opinionated. His time outside of work is invested in chasing his two dogs around the house and the nearest available park, trying to keep up with Liverpool FC and the NBA, while also trying to experiment with and seeking out the best food and drink in town.

Stackforce AI infers this person is a B2C marketing expert with a focus on consumer technology and alcoholic beverages.

Location: Bengaluru, Karnataka, India

Experience: 11 yrs 9 mos

Skills

Marketing Strategy
Brand Management
Business Development
Sales Management

Career Highlights

Over 12 years of diverse marketing experience.
Led marketing strategy for Lenovo Legion brand globally.
Expert in brand management for top alcobev brands.

Work Experience

Lenovo

Senior Global Marketing Manager (2 yrs)

Lenovo India

Marketing Manager (4 yrs 2 mos)

United Breweries Ltd.

Group Product Manager (9 mos)

DIAGEO India

Brand Manager (2 yrs 1 mo)

TITAN COMPANY LIMITED

Assistant Brand Manager (1 yr)

Area Business Manager (1 yr 9 mos)

Management Trainee (11 mos)

Education

Master of Business Administration (MBA) at MICA | The School of Ideas

Bachelor’s Degree at Heritage Institute of Technology

High School at La Martiniere for Boys, Kolkata

Kunwarbir Singh

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs 9 mos experience

Highly Stable

Key Highlights

Over 12 years of diverse marketing experience.
Led marketing strategy for Lenovo Legion brand globally.
Expert in brand management for top alcobev brands.

Stackforce AI infers this person is a B2C marketing expert with a focus on consumer technology and alcoholic beverages.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementBusiness DevelopmentSales Management

Other Skills

ATL & Digital Media StrategyAdvertisingAlcoholic BeveragesAlliancesAnalyticsBrand AwarenessBrand MarketingBrand StrategyBusiness Intelligence (BI)Business PerformanceBusiness StrategyCRMChannel SalesCompetitive AnalysisConsumer Behaviour

About

Experience

11 yrs 9 mos

Total Experience

2 yrs 5 mos

Average Tenure

2 yrs

Current Experience

Lenovo

Senior Global Marketing Manager

Jun 2024 – Present · 2 yrs · Bengaluru, Karnataka, India · Remote

Marketing Strategy, NPI LAUNCHES and GTM, Geo Comms, Alliances and Partnerships.

Marketing StrategyNPI LAUNCHESGTMGeo CommsAlliancesPartnerships+1

Lenovo india

Marketing Manager

Apr 2020 – Jun 2024 · 4 yrs 2 mos · Bengaluru, Karnataka

Responsible for growing the PC Gaming segment and burgeoning Ecomm play as a channel in value delivery, while building inroads for creation of the tablets and smart devices category in the ever exciting consumer tech space for the sub continent market.

PC GamingEcommConsumer TechBusiness DevelopmentMarketing Strategy

United breweries ltd.

Group Product Manager

Jul 2019 – Apr 2020 · 9 mos · Bangalore

Responsible for driving business performance on brand Heineken and import portfolio for India domestic. This includes all marketing activities, platform initiatives, on-premise and retail channel inputs and rigorous planning behind ATL & digital media strategy and on-ground consumer promotions and events to drive brand awareness and trials.

Business PerformanceMarketing ActivitiesATL & Digital Media StrategyConsumer PromotionsBrand ManagementMarketing Strategy

Diageo india

Brand Manager

May 2017 – Jun 2019 · 2 yrs 1 mo · Bangalore

Responsibility of driving performance with purpose for the world's largest scotch whisky brand. Responsible for top line delivery of Johnnie Walker India while maintaining healthy bottom line on the brand.

Top Line DeliveryBrand ManagementMarketing Strategy

Titan company limited

3 roles

Assistant Brand Manager

Apr 2016 – Apr 2017 · 1 yr

To be responsible for all online and offline marketing activities and initiatives for the entire channel, pan India
Brand differentiator – To create a brand experience/story around Helios in sync with trends, fashion and freshness of brand
Digital destination – Omni-channel roll-out and working on creating the best customer experience for online watch seekers
Social – create content and engagement buzz around Helios as a preferred brand for our TG to interact with
CRM – tapping into and leveraging the TCL db of loyalists with targeted and focused marketing initiatives to drive retail
Store business - BTL marketing, in-store promotions, tie-ups, store launches, alliances and city level activity

Online MarketingOffline MarketingDigital DestinationCRMStore BusinessBrand Management+1

Area Business Manager

Jun 2014 – Mar 2016 · 1 yr 9 mos

Business Manager, North India. SKINN TITAN FRAGRANCES (www.skinn.in)
Channel Sales & Distribution: Appointment of New distributors in Northern region for Titan Fragrances, Stabilizing their operations & meeting the Primary & Secondary targets planned for the Year through the channel
Sales operations & Business Development: Plan & direct Channel sales operations ensure expansion by developing new dealers for placement of the product through the distributors
Retail Operations: Responsible of identification of new Large Format Outlets & World of Titans for Placement of product & achieving planned targets for the year through the controlled channel
Merchandising: Merchandising planning, Sales forecasting & product ordering in liaison with supply chain
Marketing: Planning Regional promotional, store level activity, deciding on branding to attain visibility of the brand, designing schemes for Distribution channel.

Channel SalesDistributionRetail OperationsMerchandisingMarketingSales Management+1

Management Trainee

Jun 2013 – May 2014 · 11 mos

Trainee Business Manager, North India - SKINN TITAN fragrances
SKINN Fragrances, North India
To lay down the foundation for Sales & Distribution of SKINN Fragrances in NORTH INDIA and to plan and drive sales plan and strategy across different channels in coordination with NSM.
Description:
Ensure Primary and Secondary sales to meet and exceed targets set for the region.
Rapid Channel expansion. Identification of NTO’s for additional sales and revenue.
Excellent channel partner relationship and ensuring smooth functioning of the Business.

SalesDistributionSales Management