Feb 2021 – Dec 2021 · 10 mos · India

• The first hire in the India SMB team. Had a book of 150 managed active customers from India & other EMs.
• Drove the best revenue quarter for India Self Serve Advertiser business in last 3 years, with Q2 goal achieved and pacing at 110% finish vs goal. Hit client engagement KPIs including book coverage & client connect rate.
• Played a crucial role in setting up processes. Devised strategy for client servicing & growing the book. Worked with performance advertisers to drive lower CPC/CPI/COCA. One of my campaigns was published as a case study.
• Managed sales cycle & activated dozens of high-value advertisers. Built relationships with business partners, including ad agencies by demonstrating how to use Twitter’s advertising product. Responded to questions from potential customers with best practices, strategies, estimates, and proposals to onboard advertisers and agencies. Created media kits, pitch decks, newsletters and Twitter 101 sessions.
• Reached out proactively to the 500+ highest potential advertisers to increase demand. Troubleshot account setup, policy & tech issues. Identified and implemented process improvements. Executed, optimised and analysed ad programs using internal tools & dashboards.
• Mentored teammates on lead development and scaled support. Gave feedback to the Demand Generation team to ensure high-quality leads and efficient processes. Collaborated cross-functionally across the Self Serve Ads team to improve customer life cycle.
• Maintained ownership & comprehensive knowledge of my accounts & opportunities. Identified opportunities to increase client satisfaction & revenue. Shared product/industry/regional updates & latest trends with clients.

May 2019 – Nov 2019 · 6 mos · New Delhi Area, India

• Spearheaded the moment-led marketing initiative in Twitter and was the key driver for the ‘connect’ narrative in India. Unlocked new revenue opportunities and repositioned Twitter as a moment marketing platform for advertisers.
• Collaborated and forged partnerships with the biggest advertisers in the Indian market by managing relevant stakeholder relationships with the clients and their agencies and increased revenue opportunities.
• Shipped out exhaustive and creative pitches and strategic media plans around the client’s objectives with extreme agility. Created steller pitches under 5 hours with mostly two-liner briefs. Delivered over 100 pitches during the tenure.
• Used in-depth market and product knowledge to recommend and educate clients on best practices for developing and scaling effective campaigns.
• Created detailed narratives, playbooks, and decks using data points and audience insights from different data tools
• Executed, optimized, and analyzed advertising programs using internal tools and dashboards to deliver campaign objectives and unlocked upsell opportunities.
• Collaborated with cross-function teams like Global Marketing, Content Partnerships, Brand Strategy and Policy to drive projects with direct and indirect revenue impact

Nov 2019 – Jan 2021 · 1 yr 2 mos · Greater Delhi Area

• Set up a creative agency that specializes in building human-centric ideas & social media strategies for enterprises, individuals & NGOs.
• Hired marketers, strategists, freelancers & designers, ranging from experienced personnel to interns, to create innovative cross-platform strategies. media plans & assets. Grew the team size to 8 in 15 months with a revenue growth rate of 16% QoQ.
• Designed data-backed marketing & sales strategies to improve clients' critical metrics and enhance their digital presence. Created highly optimised performance campaigns for Google/FB/Twitter.
• Offered 360° solutions including
• (a) strategy & ideation- research, social media strategy, lead gen strategy, competitor analysis
• (b) collateral design- social media assets, landing pages, pitch decks, sales presentations, investor decks
• (c) marketing campaigns for Twitter, IG, FB, LI- media buying, campaign setup & optimisation.

Feb 2019 – Apr 2019 · 2 mos · Gurgaon, Haryana, India

• Partnered with different corporate clients to understand their needs and suggest them 360 marketing solutions along with best practices to optimize their campaigns. Drove 20% increase in the performance metrics.
• Generated revenue through pure ad sales. Responsible for handling multiple advertising agencies, PR agency, and vendor management. interacted to geographical spread teams for bulk booking sales.
• Optimized the campaign approval procedure and the increased efficiency of the compliance team.
• Identified opportunities & generated new business from marquee brands like Cadbury and Swiss Airlines.
• Identified & conceptualize brand promotions for clients/agencies. Created in-depth pitches, reports & QBR.

Dec 2018 – Jan 2019 · 1 mo · New Delhi Area, India

• Doordarshan is an autonomous public service broadcaster established by the Government of India, owned by the Broadcasting Ministry of India and one of Prasar Bharati's two divisions. One of India's largest broadcasting organizations in studio and transmitter infrastructure, it was established on 15 September 1959.
• Did a winter training at Doordarshan Bhawan, Mandi House, New Delhi, under the supervision of Mr. Anil Sharma, Assistant Director (Engineering), AIR & DD. Studied the working and functioning of the transmitter, earth station, and studio, Pan India broadcasting. Acquired both theoretical and practical knowledge of the subject.

Sep 2018 – Nov 2018 · 2 mos · Gurgaon, India

• Produced 50+ internal and external strategic events for the marketing team aimed at growing brand awareness, lead generation and strengthen relationships with broker & partners
• Conducted market research to analyse full market landscape according to growth pipeline: market size, target audience, local competitors, key organization/influencers, local media.
• Coordinator for various aspects of events: on site execution, vendor management, managing logistics, evaluating the success of events with events recap and reporting
• Brainstormed, strategized and proposed 150+ event concepts, activations, and plans based on the needs of the marketing campaign. Acted as the liaison, responsible for negotiating vendor proposals.
• Produced and delivered 10 large-scale events from beginning to end, including researching forward-thinking content, venues, building relationships with key industry players, creating agendas and content plans as needed

Apr 2018 – Sep 2018 · 5 mos · Gurgaon, Haryana, India

• Highest rated (4.6/5) android keyboard application in India with 15 million downloads. Investors include SAIF Partners, Sachin and Binny Bansal of Flipkart, Deep Kalra of MakeMyTrip, Amit Ranjan of SlideShare etc.
• Led outreach to marketing teams at B2C brands to win recurring revenue
• Ran personalized and visual branding campaigns on WhatsApp, Messenger, FB
• New business from marquee brands in mobile ecosystem: Tinder, Xiaomi, Paytm, MakeMyTrip, Zomato, Tinder, YourStory, Pokerbaazi
• OTT video clients: Netflix, Hotstar, Voot, ALT Balaji
• Movie production houses: Dharma (Alia Bhatt’s Raazi), Sony (Akshay Kumar’s Pad Man & Amitabh Bachchan’s 102 Not Out), Viacom18 (Deepika Padukone’s Padmaavat), Colors, Zee TV

Sep 2017 – Dec 2017 · 3 mos

• India’s largest online education platform with over 300,000 users. Educators include Kiran Bedi (India’s first woman IPS officer and Governor of Puducherry) and Tina Dabi (IAS topper 2016).
• Interviewed applicants on video and in-person; selected and onboarded 50+ educators
• Conducted orientation for effective workflow, facilitated feedback gathering
• Enabled balance between short term (revenue) vs. long term (students’ learning)
• Optimized partners’ workload vis-à-vis Unacademy and full time profession

Jul 2017 – Aug 2017 · 1 mo

• Greenon is a leading solar EPC player. Principal partner of India’s Ministry of New & Renewable Energy
• In 5 weeks, generated ₹16 lakh revenue i.e. 40% monthly target of a seasoned professional
• Rated ‘Outstanding Performer’; youngest to bag a Pre-placement Offer (PPO)
• End-to-end ownership for clients like Hindustan Unilever, Mahindra Lifespan etc.
• Optimized design practices & asset management through site surveys & research

Jun 2017 – Jul 2017 · 1 mo · Noida , India

• E-mail marketing, LinkedIn marketing, lead generation, customized solutions for clients’ website and mobile apps

Mar 2017 – Mar 2018 · 1 yr · New Delhi, India

• Entrepreneurship Cell is the biggest and the most active student club in MSIT. It’s aim is to promote the spirit of entrepreneurship within and outside the campus through talks, seminars and hands-on experience
• Became president in the 2nd year being the youngest leader in the college. Increased the strength of the society from 50 to 190 .
• Undertook projects for student learning and designed an entrepreneurship course
• Executed collaborations with 20 companies: Facebook, CNBC, Times Internet, YourStory, State Bank of India, Hike, Inshorts etc.
• Organized 2 day summit and internship fair for over 600 participants
• Represented MSIT at CNBC Young Turks, CXO meet organised by Amazon