Jul 2024 – Nov 2025 · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

• Freecharge UPI QR: Designed and executed optimized onboarding process for merchants, reducing the drop in onboardings funnel and boosting successful onboardings by 30%
• Identified and addressed gaps in the onboarding system, proposing 5+ KYC verification improvements to mitigate fraudulent onboardings using AI and ML
• Merchant Cash Advance: Implemented EDI Loans for Freecharge merchants, achieving scale of INR 5CR+ monthly disbursals
• Ensured 100% compliance of the merchant ecosystem and Freecharge QR with NPCI and RBI regulatory standards by effectively collaborating with legal, technical, and marketing teams
• Merchant Business App: Boosted app engagement by optimizing the login process, introducing multilingual support, and implementing targeted push notifications for merchants
• Freecharge Demerger: Led and launched the planning and framework for the demerger, bifurcating the merchant lifecycle management process into Payment Aggregator (PA) and Business Correspondent, fastracking way to PA license.

Mar 2023 – Jun 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Loyalty Program: Implemented loyalty program, segmenting 42 lakh customers and integrating third party solutions for rewards
• Lending: Spearheaded digital repayment of business loans, achieving INR 16 crore GPV & optimizing cash operations
• Payments: Enhance customer engagement by introducing 18 utility bill payments, conducted competitor research, and negotiated payment gateway charges
• Forex: Conducted extensive customer research, planned product roadmap, and implemented referral program
• Developed B2B portal for partner lead sharing, resulting in 40 lakh business and onboarding 200+ partners

Apr 2022 – Mar 2023 · 11 mos · Hyderabad, Telangana, India · On-site

• Paymatrix - Achieved INR 100 Cr+ GPV in FY'23 by diversifying payment options with 7 new gateways and 5 payment modes
• Boosted user base by 30% by creating 80+ SEO-optimized pages to broaden user acquisition funnel
• o Launched mobile app on iOS & Android with 30K+ downloads in record time by running sprints effectively
• Docukart - Reduced turn around time < 2 minutes to get an eStamp agreement online by revamping the user journey

Jul 2021 – Sep 2021 · 2 mos

• Awarded 3rd best project, INR 5K cash prize for providing 10+ suggestions to PharmEasy to reduce their cart abandonment rate
• Performed product analysis on PharmEasy mobile app to find out pain points of users leading to cart abandonment

Apr 2021 – Jun 2021 · 2 mos · Bengaluru, Karnataka, India

• Piloted a digital marketplace for APIs
• o Benchmarked 9 mobility-based API marketplaces on 10+ parameters
• o Reduced bounce rate by crafting customer decision journey and sales funnel
• o Recommended optimal business model to build strong network effects

Dec 2020 – Feb 2021 · 2 mos · Delhi, India

• o Handled B2B sales growth, key account manager for 10+ colleges
• o Performed market research and outbound marketing to generate new leads
• o Pitched, contracted, and negotiated deals with B-Schools to build strategic partnerships

May 2019 – Jul 2019 · 2 mos · Greater Delhi Area

• o Implemented a communication system between server and clients using MQTT
• o Conducted test cases to enhance security and traffic loads for IoT connectivity using NodeJS