Kyra Richards

CEO

Atlanta, Texas, United States14 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in paid social strategy and ad platform algorithms.
Proven success in creative and media buying strategies.
Experience working with hundreds of brands and agencies.

Stackforce AI infers this person is a MarTech expert with a focus on growth strategies and creative analytics.

Contact

kyra@motionapp.com LinkedIn

Skills

Other Skills

Account ManagementAdobe AnalyticsBasecampBudget ManagementCampaign PlanningClient RelationsCustomer ServiceDMPDigital MarketingFacebook MarketingFull Funnel Marketing StrategyGoogle AdwordsGoogle AnalyticsGoogleAdsHootSuite

About

Extremely curious paid social strategist. I love understanding how and why ad platform algorithms work through data and experimentation. Post-iOS14, creative has become an undeniable lever of success in ad accounts and I've focused the past few years on finding the best methodologies and approaches for best-in-class creative + media buying strategies working with 100s of brands and agencies.

Experience

14 yrs 2 mos

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 7 mos

Current Experience

Motion (creative analytics)

2 roles

Head of Customer Success

Promoted

Aug 2023 – Present · 2 yrs 10 mos

Creative Strategy Lead

Nov 2022 – Aug 2023 · 9 mos

Right side up

Growth Strategy

Mar 2022 – Nov 2022 · 8 mos

Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise. We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent.
Clients include Stitch Fix, Stripe, Google, Fitbit, Yelp, IDEO, Doordash, Wealthfront, Ro, Zenefits, Instacart, Masterclass, Uber and others.
Wondering if we can help your company? DM me!