May 2022 – Jan 2024 · 1 yr 8 mos · Los Angeles, California, United States · On-site

• Helped design integrations between CRM and marketing automation platforms, working with engineering teams to implement API-based data sync and event-driven workflows.
• Helped manage data governance and data quality projects across marketing CRM and CDP platforms. Ensured data integrity, compliance with privacy regulations (e.g., GDPR, CCPA), and alignment with enterprise data management frameworks to improve personalization strategies, audience segmentation and improved enablement of demand-generation campaigns.
• Focused on the functional design, system configuration and user testing of marketing solutions built for speed and scale. Define technical requirements, data schemas and architecture for CRM & CDP systems integration, including Marketo and Salesforce Marketing Cloud. Helped develop QA and QC test plans, create documentation, scope business requirements, and ensure the success of solution and systems development projects.

Apr 2021 – Jan 2022 · 9 mos · Remote

• Built media partnerships securing 5,440+ earned media placements worth $25M in value in less than nine months.
• Developed creative media strategies that significantly increased brand engagement, attracting 20 million new members and securing $100,000 in new sponsorships through influencer partnerships.
• Led charity-driven PR initiatives to increase online fundraising contributions from 0.14 cents to $2.00 per viewer, setting new benchmarks for online fundraising. Used Amplitude Analytics, Meltwater and Tableau to report on share-of-voice, sentiment analysis, and AVE measurements following the most-watched chess tournament in history.
• Worked with cross-functional international teams on major media campaigns including Checkmate COVID, PogChamps, Chess Emmy's, En Passant Awareness Day, The Pearl Royale Most Expensive Chess Set in History and counseled against the launch of the Treasure Chess NFT.
• Provided counsel to leadership to help mitigate numerous crisis communication events. Generated major media placements in non-traditional chess media, including Wired, MSN, ESPN, Wall St. Journal and many others.

Aug 2020 – May 2021 · 9 mos · Remote

• Managed B2B and B2C email marketing campaigns for key clients in the Service Industry using HubSpot, MailChimp, and ActiveCampaign (HVAC, Roofing, Legal).
• Optimized email templates, subject lines, images, and CTAs for conversion and SEO to drive engagement and increase ROI.

Mar 2020 – Oct 2021 · 1 yr 7 mos · Pasadena, California, United States

• Delivered high-impact webinars to 300+ monthly viewers on EIDL to support the digital evolution of small business marketing programs. Hosted 1:1 meetings to further help clients adopt data-driven email marketing strategies, enhance website usability, and implement new technologies to improve visibility and operational resilience during a significant recessionary event. Advised dozens of new businesses on GTM marketing strategies.
• Managed Mailchimp email marketing campaigns for several mid-sized clients, ensuring email templates displayed well across desktop and mobile clients. Helped improve email deliverability and grow email membership lists by 2-5% monthly.
• Provided actionable strategies and tools to help small businesses navigate recession-related challenges, serving as a friendly, trustworthy advisor during a critical time of digital transformation.

Feb 2018 – Oct 2020 · 2 yrs 8 mos · Remote

• Provided strategic counsel, PR strategy, B2B media relations, brand activation, social media, events and advocacy for pre-IPO startups in emerging and high-growth industries.
• Maintained and grew a media database of more than 10,000 contacts using Meltwater, Cision and Nimble CRM. Improved media outreach by 30%, increased pitch letter deliverability to 98.7% and kept pitch letters out of spam folders or "promotions" tabs.
• Advised on SMS, mobile marketing and affiliate marketing campaigns, developed new business proposals and budget estimates for Go-to-Market initiatives.
• Staffed annual B2B industry trade shows and generated dozens of new business leads for client sales teams. Helped connect product awareness marketing campaigns to business development sales goals.
• Booked high-profile interviews, connecting top executives with key editors, and delivered tailored briefing materials. Used Meltwater and Cision to track global media coverage, quantified earned media value and optimized campaigns to align with sales goals.
• Developed and executed comprehensive crisis communication plans, thought leadership pieces and white papers in response to global events and organizational challenges.

Jan 2018 – Dec 2019 · 1 yr 11 mos

• Served as the functional SME for marketing and managed all marketing-related tasks for this $1.5M IT Services Consulting business. In addition to fully supporting all marketing-related functions, I participated in all joint planning and NetSuite GTM related strategy sessions and meetings, using JIRA for project management. Frequently shared marketing best practices and examples from other B2B solution providers similar in size and/or marketing to similar demographics. Provide strategic input on marketing materials and collateral. Some projects included:
• Created a full go-to-market NetSuite plan for approval, resources and prioritization, complete with high-value NetSuite keywords, traffic goals, quarterly KPI targets, and more.
• Helped strategically position Unicode Consulting as both a NetSuite Solution Provider, while retaining Premium branding among JD Edwards Service Professional (JDE) community.
• Redesigned and rebranded the Unicode website for both JDE and NetSuite focused buyers, using leading practices in conversion optimization, SEO, branding and content marketing. Wrote all copy and sourced images for the new website, using Wordpress.
• Copyedited and QA all blog articles and content marketing assets.
• Developed five (5) Co-Branded NetSuite GTM Campaigns, with recommended copy for accompanying lead nurturing emails and instructions for how to use each asset to warm up high-quality prospects & leads.
• Provided encouragement and resources for increased lead generation through online events and webinars.

Feb 2016 – Aug 2017 · 1 yr 6 mos · Santa Fe Springs, California, United States

• Worked with a cross-functional, high-performing team to build creative, data-driven marketing automation campaigns and lead nurturing workflows, showcasing leadership and driving an 80% lift in commercial new business leads.
• Designed and optimized landing pages and segmented email lists based on behavioral data; used A/B testing and deep analytics to improve click-through rates by 30% and support more informed campaign decisions.
• Oversaw integrated communications and content strategy across email, web, and blog platforms; managed SEO and usability improvements in WordPress, contributing to top-tier SERP rankings for industry keywords.
• Improved dealer and affiliate marketing by 30% by increasing frequency of communications to monthly, standardizing HubSpot templates, increasing personalization capability of dealers and mapping each prospect to the correct sales development rep. Used HubSpot and Excel to report on Affiliate and Dealer marketing initiatives and sales lift.