Mar 2024 – Present · 2 yrs 2 mos

• ➢ Build annual budgetary plans with relevant growth strategies
• ➢ Responsible for GTM plan at Branch Banking & Alternate Channels
• ➢ Building innovative strategies for upsell / Cross sell to New customers
• ➢ Ensuring New to Bank Acquisition improvement for new Product roll outs
• ➢ Ensuring Improvement of Branch / resource NTB productivity through inputs via Incentive structure, effective lead management processes and BTL customer outreach strategies
• ➢ Monitor and improve the new acquisition quality metrics like Focused product share, Second credits, share of other products sold, etc.
• ➢ Build and deliver sales plan for digital onboarding platforms
• ➢ Design and Execute Product Acquisition campaign calendar which focuses on increasing the sales for key focus products to meet the revenue objectives. Enablers like Customer On boarding gifts, customized Internal/External communication, tactical Sales Incentives, Channel activation activities are used to meet the designed Sales Plans
• ➢ Devising and delivering customer micro/segment wise strategy for retention and growth
• ➢ Conduct experiments & researches to improve the growth Metrix of a targeted area & segment
• ➢ Marrying with marketing, analytics, compliance and product development team to ensure organisation meets its growth Metrix
• ➢ Identify and develop alternate channels like D2C,OCC,external business/channel partners for growing values in Term deposit and savings account
• ➢ Tracking competition, identifying improvement area ,recommending the changes
• ➢ Identifying and effecting Continuous improvements in Product Benefits/Pricing basis customer/channel feedback
• ➢ Streamline the experiences of customers across touch points. Ensure TNPS improvement
• ➢ Ensure product Training to equip front sales/operations personnel
• ➢ Responsible for improving book granularity via increase in share of primary customers

Apr 2023 – Mar 2024 · 11 mos

Sep 2022 – Mar 2024 · 1 yr 6 mos

• Managing Mumbai (2 Regions with 11 clusters and 105 branches for saving account business
• Specialized in formulating and executing robust Personnel Banking strategies to drive growth and enhance product portfolios with special focus on privilege banking
• Successful implementation of targeted acquisition strategies for Savings Accounts through various channels like branch banking Relationship , Sales ,Service ,Tasc and Corp salary and NR
• Providing data & analytical support to boost the overall performance of multiple parameters
• Expertise in introducing and driving sign-ups for value-added services, enhancing customer stickiness
• Proficient in conducting performance reviews, providing strategic guidance, and fostering deep customer relationships with specific focus on underperforming clusters ,branches and resources
• Taking multiple initiatives to boost performance like running multiple campaigns, contest, events and training for Rms,Sales team and branch service team regarding banking products, their features, Sops and related processes as per the requirements.
• Driving Growth and excellence at all levels for channel
• Proficient in collaborating with senior management /RBH/ ABH/BH and support functions to execute the bank's business strategy effectively.

Apr 2021 – Aug 2022 · 1 yr 4 mos

Apr 2019 – Mar 2021 · 1 yr 11 mos

Nov 2015 – Mar 2019 · 3 yrs 4 mos

Apr 2013 – Nov 2015 · 2 yrs 7 mos

Aug 2010 – Apr 2013 · 2 yrs 8 mos