Dec 2024 – Oct 2025 · 10 mos · Miami, Florida, United States · Hybrid

Feb 2023 – Dec 2024 · 1 yr 10 mos · Miami, Florida, United States · Hybrid

• Responsible for leading partnerships that drive customer acquisition, revenue growth, and product capabilities. We're helping SMBs grow their business with partnerships in payments, accounting, invoicing, payroll, and a multitude of business services to help them save time and focus on their business.
• Built a Solutions Architect team to tackle our partner platforms' hardest problems for data and integrations.

Oct 2022 – Present · 3 yrs 8 mos · Miami, Florida, United States · On-site

• Lawsome Consulting helps companies implement data, identity, advertising, marketing, and analytics strategies. Our core thesis is to create revenue value through strong external partnership development, streamlining and documenting internal processes, and product led go-to-market.

Sep 2020 – Present · 5 yrs 9 mos · Miami, Florida, United States

• Investing into residential real estate projects. Owning short term rental properties. Focusing on positive cash flows over time

Mar 2019 – Sep 2022 · 3 yrs 6 mos

• Owned and launched the Spectus Data Alliance (data marketplace) leading product strategy, partnership program, monetization strategy, and go to market across cross functional dependencies
• Developed the business and legal framework for operating a data cleanroom within the bounds of new legislation, mobile operating system changes, consent management, and other governance factors in the US, EU, and other international countries
• Closed ecosystem partnerships for international expansion and entrance to new vertical markets
• Created location data resilience through a tough legislative and macro environment for location data, by closing exclusive rights and partnerships with mobile app developers

Jul 2017 – Mar 2019 · 1 yr 8 mos

• Signed product and commercial partnership agreements with Amazon, Google, Facebook, Yelp, Spotify, The Trade Desk, Adobe, Oracle and etc.
• Led the monetization strategy and product partnerships for an omni channel measurement solution across audio, out of home, digital, tv, ctv, digital video media formats that represented 40% of Cuebiq’s annual revenue
• Ran first ever cryptographic attribution project with Facebook’s R&D team
• Implemented a new audience strategy that required enhanced identity resolution capabilities

Jan 2017 – Jul 2017 · 6 mos

• Started and managed sales, account management, and customer success professionals in a new measurement business from $0 to $15 million in revenue
• Replaced our agency sales strategy to a channel sales strategy resulting in massive marketshare and mindshare growth with an emphasis on mid-market clientele instead of Fortune 500 companies
• Transitioned business from variable to recurring revenue models from 20% recurring revenue to over 60% recurring revenue in 18 months
• Pivotal leadership member in helping raise $27 million from Goldman Sachs and Nasdaq Ventures

Jan 2016 – Dec 2016 · 11 mos

Jun 2014 – Dec 2015 · 1 yr 6 mos

Dec 2012 – May 2014 · 1 yr 5 mos · New York City Metropolitan Area

• 140 Proof adds relevance to social advertising by understanding how consumers declare their interests online. By interpreting and mapping the Blended Interest Graph, 140 Proof can match consumers with messages that are relevant to them.
• Lawrence sold social interest targeting with native ads to major agencies and brands. The ads were delivered into social apps and websites on mobile, desktop, and tablet environments.
• Accounts: Zenith Optimedia, Carat, 360i, Vizeum, Havas Media, Mobext, and New England

May 2012 – Dec 2012 · 7 mos · New York City Metropolitan Area

• Viggle℠ is an Entertainment Rewards Platform that allows users to gain points for engaging with the entertainment they love. Presently, that includes awarding points to users for watching and interacting with their favorite TV shows and listening to music. But that’s just the start. Viggle is constantly looking at new opportunities to reward users for their loyalty to entertainment and brands.
• My responsibilities included evangelizing a newly launched second screen and rewards platform to brands, agencies, and tv broadcast partners. The position required creative sponsorship ideas for brands to best leverage their broadcast and mobile initiatives. Campaigns allowed the telling of a cross screen story of how broadcast and emerging tech investments affected one another, with data points that were unavailable before.

Apr 2010 – May 2012 · 2 yrs 1 mo

Oct 2009 – Apr 2010 · 6 mos

Sep 2008 – Sep 2009 · 1 yr

• Managed the P&L of EA Mobile's Canadian business in regards to gaming content. The role required extensive technical knowledge of mobile technologies on feature and smartphones. Lawrence worked cross functionally with development teams, QA, marketing, advertising, legal, and creative to boost sales on a revenue sharing model.

Jan 2007 – Jan 2008 · 1 yr