Leah Miranda

Business Development Executive

Nashville, Tennessee, United States19 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in email marketing and lifecycle strategies.
Proven track record in driving customer engagement.
Skilled in building high-performing marketing teams.

Stackforce AI infers this person is a MarTech expert with a strong focus on email marketing and customer lifecycle management.

Contact

Skills

Core Skills

Email MarketingLifecycle MarketingMarketing StrategyMarketing AutomationMarketing Management

Other Skills

Business InsightsBusiness-to-Business (B2B)CampaignsWebsite design and developmentPrint collateralContent writingSocial media marketingEmail StrategySocial MediaPublic SpeakingPublic RelationsBloggingLeadershipNonprofitsSocial Networking

About

Listen, I'm just a girl, standing in front of a CEO, asking them not to call it an eblast. Still calling them eblasts? Then give me a call and we can elevate your email marketing together.

Experience

19 yrs 10 mos

Total Experience

4 yrs 5 mos

Average Tenure

13 yrs 9 mos

Current Experience

Zapier

Manager, Demand Gen & Lifecycle Marketing

Aug 2022 – Present · 3 yrs 9 mos

Responsible for leading the B2B Lifecycle Marketing team at Zapier, building and managing comprehensive customer journeys and driving demand generation strategies that enhance customer engagement and conversion.

Business InsightsBusiness-to-Business (B2B)CampaignsEmail MarketingLifecycle Marketing

Campaign monitor

2 roles

Director of Lifecycle Marketing Operations

Promoted

Sep 2021 – Aug 2022 · 11 mos

Responsible for cultivating customer and prospect relationships, driving acquisition and retention across CM Group’s suite of email and multichannel marketing products (Emma, Sailthru, Liveclicker, and Campaign Monitor).

Email MarketingEmail StrategyBusiness InsightsBusiness-to-Business (B2B)CampaignsLifecycle Marketing

Senior Email Marketing Manager

Jan 2019 – Sep 2021 · 2 yrs 8 mos

Led the development, execution, and optimization of all CM Group email marketing initiatives, from ideation through delivery and analysis.

Email MarketingEmail StrategyBusiness InsightsBusiness-to-Business (B2B)CampaignsLifecycle Marketing

Brookdale

Sr. Email Marketing Automation Manager

Apr 2016 – Jan 2019 · 2 yrs 9 mos · Greater Nashville Area, TN

Managed audience segmentation, content optimization, quality assurance for multiple lead nurturing campaigns.
Developed email strategy to increase customer engagement and retention across 900+ communities.
Increased the number of move-ins touched by email YoY for each month, and by 44% overall YoY.
Managed program KPI’s by designing and implementing comprehensive, measurable A/B and multivariate testing plans.
Monitored and reported on all email analytics to senior leadership and sales teams.

Email MarketingEmail StrategyBusiness InsightsCampaignsLifecycle Marketing

The iris compass foundation

Marketing Chair, Board of Directors

Nov 2015 – Jan 2017 · 1 yr 2 mos · Greater Nashville Area, TN

The Iris Compass Foundation promotes independence in women and empowers them to live better lives through education, counseling, and assistance.

Freelance marketing

Owner

Aug 2012 – Present · 13 yrs 9 mos

I work with local and national entrepreneurs and start-ups, helping each client create a branding and marketing strategy to bring their ideas and products to life.
Services include but are not limited to:
Website design and development
Print collateral
Content writing
Marketing strategy
Email Marketing
Social media marketing

Website design and developmentPrint collateralContent writingMarketing strategyEmail MarketingSocial media marketing+1

American addiction centers

2 roles

Sr. Marketing Automation Manager

Aug 2012 – Apr 2016 · 3 yrs 8 mos

Established strategic initiatives and KPI’s and measured the impact of email and social campaigns on company goals across 20 facilities
Managed brand awareness/advocacy strategy working with various companies within the mental health/substance abuse space
Developed relationships with local and national non-profit organizations
Executed web content strategy with cross-functional internal teams (SEO, Web Development, Design)
Managed a team of internal and external content creators

PR & Social Media Manager

Aug 2012 – May 2013 · 9 mos

Managed 25+ social media accounts on various platforms.
Write and edit daily blog posts for 5 website properties.
Responsible for several web management functions: link building, content management, WordPress management.

Email MarketingEmail StrategyBusiness InsightsCampaignsMarketing Automation

Universal technical institute

Marketing Manager

Sep 2009 – Aug 2012 · 2 yrs 11 mos · Dallas/Fort Worth Area

Campus PR liaison, effectively working with campus management team and local PR to promote local events.
Created local marketing plans that integrated Social Media in event promotion and inquiry recruitment.
Coordinated successful campus events for up to 3,000 guests and prospective students.