Jan 2023 – Present · 3 yrs 4 mos · San Francisco, California, United States · Remote

• Marketing Advisor/Partner Marketing Consultant to Pabian Partners Inc.
• Marketing Advisor to a Real Estate Software Company (Confidential)
• Helping startups and small tech businesses grow by providing a marketing direction based on their business model-Demand creation, capture and damming.
• Assist in step-by-step guidance based on a comprehensive strategy to approach your ideal target audience based on your niche and how to always remain relevant in this day and age with your content and offerings.
• For Startups:
• Demand Generation Strategy and Foundation Plan: A holistic approach
• Business Model Creation and Analysis
• Google My Business, Local Online Directories Setup and Visibility
• Knowledge based Targeting- Industry Research based on focus, Customer segmentation, Outreach coupled with Social Media and Lead Generation Strategy
• For Businesses Looking to Scale & Grow as well as Established:
• SEO, Social Media Content Creation and Distribution
• Digital Audience Expansion & Re-targeting
• Content Relevance Examination and Consultation
• Account-based Marketing and Lead Generation Campaigns
• Partner Marketing Strategy- Build partner marketing strategy from the ground up and run co-marketing campaigns presenting joint value proposition and product adoption across full funnel

Nov 2021 – Dec 2022 · 1 yr 1 mo · San Francisco Bay Area · Remote

• Lead Go-to-Market planning and execution for high-touch co-marketing campaigns on Meta Business Partners interfaces in Commerce, Signals/CAPI, Lead ads and Messaging across full-funnel.
• Served as the primary liaison for partner marketing initiatives with top cloud platforms, managing communication and facilitating collaboration to align with joint objectives, resulting in a 48% month-over-month increase in partner engagement​.
• Led B2B go to market planning and execution for joint global marketing activations with Meta 3rd party partners marketing managers for owned, shared, in-app and paid channels .
• Responsible for all partner-related marketing, driving revenue through Meta largest partners.
• Support partners marketing bandwidth and guide on marketing best practices.
• Drive Conversions API product adoption and FBE installs revenue in SMBs by influencing Meta’s internal teams - Brand, Legal, Design, Product, Sales and Channel Partners
• Collaborate with cross-functional teams such as Partnerships, Product, Program, and Sales and Third-party creative agencies to create video case studies, landing pages, marketing POVs, global campaigns, narratives, messaging, presentations
• Empower Meta’s Commerce and Signals partners with actionable content that can be shared with their audience to remain competitive in the marketplace and drive better results.
• Research channels available with strategic partners and build content to market across channels
• Outreach to SMBs/Advertisers who are partner-enabled to produce case studies that are promoted across both partner and Meta owned channels
• Manage relationships and produce video content with third-party agencies.
• Educate SMBs about Meta and partner products through effective and actionable content

Mar 2019 – Jun 2020 · 1 yr 3 mos · Louisville, Kentucky Area

• Experienced in value-based selling fully-managed EDI and custom API Integration solutions into retail, grocery or distributors at the C-Suite level across the enterprise. (Merchandising, E-Commerce, Supply Chain, Operations, Logistics, Finance)
• 🖊 As a key member of the marketing team; executed co-branded GTM campaigns with ERP and ISV partners across social, digital, email, offline/online events to elevate brand awareness, which positioned the partner channel as the leading revenue source
• 🖊Increased partner led deal win rate from 15% to 34% in just 3 months by bringing their sales team in advanced sales discussions
• 🖊 Drove key product messaging and narrative in sales enablement material and website content
• 🖊 Collaborated with product management and customer success, providing valuable feedback on
• products, and assist with design of new innovative solutions.
• 🖊 Expand Sales Channels: Trading Partner relationships, Partnerships with ERP, WMS, E- commerce,
• transportation companies and 3PLs
• 🖊 Owner of the website, social media, email content: boosted online presence and brand value with digital trending content
• 🖊 Spearheaded Partner Marketing Program: Created compelling partner packages, co-branded content and guest blogs
• 🖊Created compelling content around customer-specific pain points and benefits of the solution resulting in one of the largest enterprise deals

Apr 2017 – Oct 2018 · 1 yr 6 mos · Louisville, Kentucky, United States

• Enforced new methods that introduce agents to their respective team leads to set their expectations during training; reduced attrition rate
• Hired a team of 14 agents; provided strategic training and direction on product positioning and execution to capture customer interests
• Acted as the subject matter expert in resolving escalated issues and IT tickets; coordinated a 30-minute technical training for various teams on strategic IT ticket resolution and webpage use; minimized the number of open IT tickets from 120 to 30
• Displayed excellent supervisory leadership that led to obtaining STAR Team Awards 3 times and Employee of the Month Recognition twice

Jun 2014 – Dec 2016 · 2 yrs 6 mos

• BioXcel is a unique Pharma Big Data Analytics Company with proprietary platforms facilitating the design, discovery, development and commercialization of new disease treatments across multiple therapeutic areas.Interestingly, BioXcel is developing its own internal portfolio utilizing the proprietary platforms-PharmGPS® and ApoloTRIM in Immuno-Oncology, CNS and Orphan Diseases
• In my capacity as a Business Development Manager, I developed and increased business unit sales by expanding accounts and generating new business; designed and maintained territory customer database with focus on growth strategies. I managed pricing and contracts, negotiated deals with effectual usage of project resources, involved in invoicing and maintenance of project timelines for North America & Europe.
• Client Base: Top Pharma & Biotech.
• Furthermore, I developed fresh B2B marketing strategies for big data analytics IT; developed growth strategy focused both on financial gain and customer satisfaction.
• IT platform- PharmGPS®: Product demos, Webinars, Live Previews.
• Achievements:
• ▸Spearheaded Immuno-Oncology Business Unit resulting to growth up to $3.5M revenue generation.
• ▸Produced $1.5M as result of 2 expansions and 5 new business leading to the wining of the Project.

Dec 2011 – May 2014 · 2 yrs 5 mos

• At Bioxcel Corporation, I generated 7000 hours of Pharma consulting business by managing portfolio of high-level accounts; developed collateral and report on KPIs and directed marketing campaigns. In addition, I cultivated strong customer relationships through media and F2F meetings by improving tactics, process for improving features and brainstorming with peers and clients. I arranged and attended major Pharma partnering and Therapeutic area specific conferences and booth management.
• Also, I established relationships by penetrating the aspects of the accounts at the acute levels for growing the profile creation of the accounts, tracking company news, and mapping internal stakeholders.
• I was also involved in BD&L Projects Management which comprised Partner Landscape Creation, Due-Diligence, SWOT Analysis and Partner Selection for US, Europe, MENA & ROW Regions

Mar 2011 – Nov 2011 · 8 mos · Gurgaon, India

• 🖋 Generated $120,000 business in Oncology for CliniRx-2 projects
• 🖋Achieved success creating inroad into Oncology Therapeutic area by generating new business (clinical trial planning and design, regulatory submissions) other than Neurology and Psychiatry (CliniRx’s expertise) for US and Europe
• 🖋 Gathered market intelligence, define business offerings, create market collateral to ensure a large prospect funnel base
• 🖋 Created effective Request for Proposals ensuring high percentage of conversion into a signed contract
• 🖋 Team with Operations to support Confidentiality Disclosure and Master Service Agreements
• 🖋Generated weekly sales reports including: total calls, successes and account status via SalesForce CRM