Leslie Barry — Co-Founder
I help enterprise teams validate ideas in weeks, not months - using Pretotyping (created at Google, taught at Stanford) and AI-powered experimentation tools. 4,000+ experiments run. $30M+ saved. $38M+ in value generated. The method is Pretotyping - created at Google, taught at Stanford, now embedded in 50+ enterprises worldwide. I trained directly with Alberto Savoia and spent eight years building a system that actually works inside large companies. The principle: test demand with real customers, measure what they do (not what they say), and get the data before committing millions. AI is changing the speed and scale of this work. Our platform uses AI to brainstorm ideas, auto-generate Lean Canvases, draft hypotheses, and design experiments - so teams run more experiments, faster. And with 88% of AI pilots failing to reach production, the same method that validates product ideas now validates AI ideas: test whether customers want the AI-powered solution before investing in model development. The question isn't "Can we build it?" It's "Should we build it?" Pretotyping answers this in weeks, for hundreds of dollars - not months and millions. Results: 4,000+ experiments run. $30M+ saved by stopping weak ideas early. $38M+ in value generated from validated winners. Clients include PEXA, Tabcorp, AGL, Reece, RACV, and ANU. Before Exponentially, I was Head of Innovation at Sportsbet and ThoughtWorks. I've built four startups, sold two, and learned expensive lessons from the other two. What I do now: training, sprints, and an AI-powered platform. I train your team, run real experiments together, and hand over tools they keep. Get in. Train. Embed. Get out. Data > Opinion. Click the featured link to validate your idea, or grab the free playbook and try it yourself. I share what I'm learning - the wins, the failures, and the patterns that show up when innovation actually works.
Stackforce AI infers this person is a SaaS and Innovation expert specializing in enterprise-level product validation.
Location: Melbourne, Victoria, Australia
Experience: 35 yrs 6 mos
Skills
- Pretotyping
- Ai Experimentation
Career Highlights
- 4,000+ experiments run across enterprises.
- $30M+ saved by stopping weak ideas early.
- Expert in AI-powered product validation.
Work Experience
Stanford University
Guest Lecturer, Stanford University (4 yrs 6 mos)
Exponentially
Founder | Director (8 yrs 9 mos)
Sportsbet
Head of Innovation (1 yr 8 mos)
PHORIA
Board Member (10 yrs 11 mos)
ThoughtWorks
Head of Innovation, Australia (1 yr 4 mos)
Podzy
CEO (3 mos)
GetViable Pty Ltd
Founding Partner (1 yr 10 mos)
Dimension Data Australia
General Manager : Professional Services (1 yr 11 mos)
Business Connexion
Regional Executive : Professional Services (2 yrs 7 mos)
Senior Manager for Professional Services Application Management and Outsourcing (6 yrs 1 mo)
Exertrack
Founder (4 yrs 8 mos)
Sasol
Software Developer for Microsoft Technologies (4 yrs 8 mos)
Various Other
Various work experience (6 yrs 2 mos)
Education
Diploma at Australian Institute of Company Directors
Venture Deals at Kauffman Fellows Academy
Design Thinking Action Lab at Stanford University
Course at Mt Eliza Business School
2 Hour Custom Class on Campus at Stanford University
