Feb 2023 – Jan 2024 · 11 mos · San Francisco, California, United States · Remote

• Responsible for supporting a broad range of field facing enablement engagements and experiences, including programs, virtual and live events and communications. Building operational efficiencies through the institution of strong business processes, guidelines, documentation and cross functional communication.

Jul 2020 – Dec 2022 · 2 yrs 5 mos

• Lead team of program managers, instructional designers, content and learning management experts, to build, execute, manage, and report on programs that accelerated the GTM organization from pre-IPO to consistently increasing quarterly revenue year over year.
• Designed, implemented and scaled global GTM onboarding program decreasing ramp, increasing PPH
• Developed certification program for our cloud solutions and consumption GTM motions, ensuring customer facing teams had a deep understanding of our customer's value drivers and could articulate messaging with authority and credibility. Increased Pay As You Go to commit conversions 20%.
• Collaborated with key stakeholders (PMM) and internal SMEs to develop engaging and impactful training, content, playbooks, prospecting guidebooks, battle cards, pitch decks, use cases, webinars. Enablement Net Promoter Score of 80+.
• Managed enablement tools including Confluent’s content management system (CMS), learning management system (LMS)
• Rolled out and managed Confluent’s first ever learning management system (LMS) and content management system (CMS) to over 1500 employees. Maintaining an adoption rate of 100% and MAU rate of >80%

Jun 2019 – Jul 2020 · 1 yr 1 mo

• Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Our cloud-native offering is the foundational platform for data in motion --- designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, our customers can meet the new business imperative of delivering rich, digital customer experiences and real-time business operations. Our mission is to set data in motion so any organization can innovate and win in a digital-first world.

Oct 2018 – Jun 2019 · 8 mos

• I worked with senior sales leadership and functional stakeholders in North America to build and execute a strategy around content and activities that set the field up for success. I understand the needs of sales professionals and work with the learning development team, program managers and enablement stakeholders to design the most effective program experience, blending impactful content, storytelling, peer learning, strategic prospecting, operational discipline, and consultative selling. I am passionate about Open Source principles of meritocracy, collaboration, and agility.
• Launched Consultative Sales Training methodology to all AEs and Managers with customer action plans and ongoing coaching reinforcement
• Partnered with regional VPs offering account planning workshops with Tier 1 accounts resulting in ~$10M in new pipeline
• I am an exceptional program manager with clear communication skills and am committed to ensure all stakeholders work together to deliver a high-quality experience across the region.

Feb 2016 – Oct 2018 · 2 yrs 8 mos

• In partnering with sales, marketing and enablement leaders, I create compelling content and social media engagement strategies that educate and engage sales stakeholders across all levels of the organization. I build excitement about the power of social networking and how you can use it to get more leads, build your pipeline, and increase your professional brand.
• I developed a global multi-layered enterprise strategic plan to advance the company position in the minds of customers, partners, prospects and employees.
• In the first year of the program I trained over 2,100 global sales and marketing professionals, generated $12M in pipeline opportunities, achieved $790,000 in media value, consistently activated 75% monthly users, and influenced senior leadership in sales, sales enablement, and field marketing as executive sponsors.

Jun 2014 – Feb 2016 · 1 yr 8 mos

• Red Hat is the world’s leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies.
• I worked on the Internal Communications team where I developed and led strategy, governance, positioning, and execution of Red Hat internal communications channels. Leading a cross-functional team, I reduced legacy system usage 40%, effectively moving employees to new collaborative tool. Drove messaging campaigns for multiple internal market segments. Solicited cross-functional support from key stakeholder groups to enhance and drive plan development and consistent content delivery. Recommended and developed new metrics delivery system and analytics reporting capabilities.

Jan 2012 – Jun 2014 · 2 yrs 5 mos · Raleigh-Durham, North Carolina Area

• I-Cubed (purchased by KPIT) solves complex technical problems for enterprise customers. The company is a leading solutions provider in the areas of product lifecycle management (PLM) consulting, business analytics and managed services.
• I led the marketing organization driving content marketing, communication strategy, lead generation and demand generation programs and created the first Social Media marketing program for the company.
• Designed and developed new Partner Portal to support VAR and service delivery partners worldwide. Created cross functional programs to increase marketing visibility and participation from internal subject matter experts. Built and launched foreign language sites and marketing efforts in German and French to support global sales efforts. Conceptualized and directed the first Webinar program for worldwide distribution of I-Cubed's products and services. Managed agency to create product videos for global distribution. Validated eLearning and training program for new consultants. Designed videos and interviews with customer success content to highlight industry leadership and subject matter expertise.

Feb 2004 – Dec 2011 · 7 yrs 10 mos · Raleigh, NC

• Bullseye Calendars is a remainder calendar wholesale business catering to small and medium bookstore owners around the globe. We bought the company when all the sales and marketing was in-person and in print, carrying a bag of calendar slicks to small-medium bookstores around the country.
• Grew business from two employees and annual sales of $250K to 10 employees and annual sales of $1M.
• Increased sales 300% across 450+ products and SKUs
• Launched website and content strategy for online and offline marketing campaigns
• Designed booth and collateral for sales events increasing sales and brand awareness
• Created affiliate marketing programs; expanded vertical marketing opportunities that increased sales 4X in four years

Jan 2001 – Aug 2003 · 2 yrs 7 mos · Santa Clara, California, United States · On-site

Jan 1999 – Jan 2001 · 2 yrs · Redwood City, California, United States · On-site

Jan 1997 – Jan 1999 · 2 yrs