Mar 2022 – Dec 2024 · 2 yrs 9 mos · Gurugram, Haryana, India · Hybrid

• Led a team of media specialists team between 5-11 to optimize campaign performance with a quarterly budget of more than 7 million for an individual product and ensure seamless execution, delivering campaigns on time.
• Working with a team of Display + Programmatic with E2E activation of the SMB, Cloud, and Workspace( Google Ads + DV360) campaigns including trafficking, Setup, Data Integrity, Best Practices Checks & Budget Management.
• Analyzed and interpreted data from various media platforms to identify key performance indicators (KPIs) and actionable insights, improving ROI.
• Collaborating with cross-functional teams, including AdOps, Planning, and to align media strategies
• & seamless activation as per the client objectives and provide integrated marketing solutions.
• Own tactical responsibility and performance management for display marketing campaigns and analysis of campaigns holistically.
• Reviewing the historical performance data on daily pacings, campaign effectiveness, and the suggested enhancements aimed at achieving a 100% run rate.
• Shift the emphasis towards leveraging automation tools to enhance time efficiency.
• Ensuring 100% quality, while also monitoring team utilization, task alignments, and daily deliverables.
• Weekly team meetings are held to address challenges, discuss account growth, and plan the next steps for both the organization and individual self-learning.
• Consistently update the leadership on growth opportunities, new onboarding progress, task statuses, team challenges, and the most effective solutions proposed.
• Conduct a weekly review of team tasks and timesheets to ensure thorough tracking of all the work delivered.

Aug 2019 – Feb 2022 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• Worked from Media Activation team in, supporting new project onboarding & launch and in the creation, roll out, and adherence of best practices across channels.
• First Point of Contact for Media Activation from B2B Display team for APAC, EMEA & NA.
• Strategic understanding of the products business and KPIs, and how campaign optimizations meet those KPIs
• Underwent training on DV360 and successfully executed campaign setups, adhering to best practices and maintaining a 100% quality standard.
• Uphold a 100% data quality standard for all Display media plans, ensuring accurate placements trafficking, mapping, and precise tracking of ads.
• Provide product training to new team members, ensuring adherence to 100% quality and best practices. Additionally, to conduct thorough quality assurance for every task before its delivery.
• Worked as a backup of Manager in the absence and took the lead in conducting calls with regional POCs while ensuring the status check of every deliverable is aligned.

Aug 2018 – Jul 2019 · 11 mos · Gurgaon, India

• Creation, management and optimization of Google Ads Campaigns for medium to Upper Mass Market business clients in India & North American Regions.
• Conducted extensive reporting, integration and analysis for all Advertisers.
• Improved click-through rate (CTR) and ROI for all assigned accounts.
• Increased website traffic by identifying and defining digital content to support customer needs.
• Experience in customer interaction, requirement gathering, designing, implementation and proving the tailor-made solution to generate more leads and revenue through Google ads.
• Reduced PPC cost by over 50% while increasing request for quotation (RFQ) conversion by 10%.

Feb 2017 – Apr 2018 · 1 yr 2 mos · Gurgaon, India

• Campaign creation for clients as per their business requirements for an effective performance
• Handling queries related to the Google products.
• Area of specialization are Google apps, Hardware ( Google phones )
• Managing Refunds issues for Google Play and hardware products purchased from Google Play Store and Google Store.
• Handling payments issues linked with Google account including account suspension, unauthorized payments and declined transactions.
• Providing detailed knowledge about accepted payments methods along with new offers and promotions launched by Google Play and hardware.
• Assisting in setting up payments accounts ( Debit or Credit card, Direct carrier billing and PayPal ) and providing the information to manage and control Google Play Store account.
• Worked as a floor support for the escalated queries related to Google Play.

Sep 2015 – Jan 2017 · 1 yr 4 mos · Gurgaon, India

• Handling of multiple Adwords accounts for future development and growth of the website’s and app’s revenue.
• Assist Clients to plan, manage, and execute AdWords campaigns- Search, Display, Remarketing, Google Shopping (PLA)
• To monitor and evaluate the performance metrics such as CTR (Click-through-rate), Quality Score, Impression Share etc.
• Test and offer New strategies & recommendations such as Ad Extensions, remarketing, Category targeting, Ad testing
• keywords Research and Analysis & Provide tips to improve Ad rank on Google Search by Text Ad Optimization, Landing Page Optimization
• Review and make adjustments to improve quality score
• Build performance reports and share it with Clients
• Provide complete analysis of the performance of the business, and take required steps to increase the return of investment

Sep 2014 – Aug 2015 · 11 mos · Gurgaon, India

• Travel arrangements & accommodation of the employees across India.
• Includes International travel arrangements though mail.
• Analysis of Hotel and travel websites.
• Vendor Management & dealing for queries & bills.
• Travel help desk ( National & International )
• Dealing with Hotels & co­ordination for Visa in Czech Republic.cb
• Bill Desk & co­ordination with the finance for the same.
• Travel follow ups
• Travel Data Management
• Monthly MIS of travel requests
• Weekly presentations.