Nov 2022 – Aug 2023 · 9 mos · Bengaluru, Karnataka, India · On-site

• > Achieved a significant 20% increase in daily active users (DAUs) for the SugarBox web app, designed to provide an internet-like experience to Airflix (AirAsia) users during flights.
• > Successfully improved session engagement time by 11% specifically for the Games category, enhancing user involvement and enjoyment.
• > Led the revamp of the interface events tracking system, ensuring scalability and improved usability.
• > Developed a seamless download journey for movies and shows within the SugarBox app, leading to a remarkable 10% improvement in data consumption.

Jan 2022 – Aug 2022 · 7 mos · Gurugram, Haryana, India

• > Successfully introduced the "Check-in rating" product feature at OYO, leading to a remarkable
• 20% enhancement in the check-in experience for the customers.
• > Spearheaded the launch of the "Guest Experience Center" for OYO Merchants, resulting in a notable
• 25% reduction in Unhappy ratings, significantly improving overall guest satisfaction.

Mar 2020 – Dec 2021 · 1 yr 9 mos · Bangalore Urban, Karnataka, India

• > Developed a lead sourcing app for financial advisors from inception, guiding the product from
• ideation to successful implementation.
• > Successfully grew the user base of the app to reach a maximum of 7,000 active users,
• resulting in increased engagement and retention among financial advisors.
• > Implemented effective strategies to address engagement and retention challenges
• faced by financial advisors, ensuring long-term satisfaction and loyalty.
• > Spearheaded the digitalization of the loan journey for Bharat customers, leveraging an appt that reduced the turnaround time (TAT) for loan disbursal from over 15 days to just 11 days.
• > Introduced insurance as a new offering, achieving an impressive 70% conversion rate from lead to purchase, driving significant business growth, and expanding revenue streams.

Apr 2019 – Mar 2020 · 11 mos

• > Implemented a monthly payout structure for 20 franchises and approximately 500 vehicle investors, ensuring streamlined and transparent financial operations.
• > Developed a web-based customer relationship management (CRM) tool, resulting in a notable
• 12% increase in customer retention rates.
• > Conducted comprehensive analysis of customer behavior and successfully designed an efficient
• Voice Recording System Flow to enhance inbound call services, accommodating approximately 3,000 daily requests.
• > Designed and maintained the process flow for lead conversion and vehicle onboarding
• under the JustConnect Sales platform, contributing to the seamless onboarding of over 10,000
• vehicles, accounting for approximately 60% of the total inventory.
• > Provided product support and implemented processes for various Drivezy products, including
• Vehicle Maintenance flow (App), and Franchise Payment workflow, ensuring smooth operations and improved efficiency.

May 2017 – Mar 2019 · 1 yr 10 mos

• > Performance marketing at Drivezy - AdWords - The channel accounted for 25% of total purchases.
• > Contributing to a 66% increase in the total number of bookings since June 2017.
• > Managing and maintaining social media interaction such as Google’s relationship withDrivezy and working with Facebook ad environment.