Lourdes Varsha (she/her)

Digital Marketing Specialist

London, England, United Kingdom3 yrs experience

Key Highlights

Expert in crafting engaging marketing strategies.
Strong analytical skills driving impactful decision-making.
Passionate about human-centered, innovative marketing.

Stackforce AI infers this person is a Marketing Specialist with a focus on digital strategies in the education and nonprofit sectors.

Contact

Skills

Core Skills

Marketing ManagementDigital MarketingStrategic Communications

Other Skills

Analytical SkillsBrand Identity RevampBranding InitiativesCampaign Performance TrackingCommunicationCompetitive AnalysisContent CreationCreative DesignCustomer ServiceDigital CampaignsEducationEnglishEvent CoordinationEvent PlanningGoogle Workspace

About

Hey there! I’m a marketing mind with a Master of Science in Marketing and a background in sociology, which basically means I love figuring out what makes people tick (and click!). I mix data tools like HubSpot with a curious eye on culture to create strategies that feel less “sales pitch” and more “right place, right time.” Whether it’s breaking down audience segments, building bold brand voices, or crafting scroll-stopping content, I’m all about making real connections. If it’s innovative, human-centered, and has a dash of storytelling magic, I’m in. Let’s make marketing that actually means something.

Experience

3 yrs

Total Experience

1 yr

Average Tenure

Current Experience

Oxford summer courses

Marketing Intern

Jul 2025 – Aug 2025 · 1 mo · Oxford, England, United Kingdom · On-site

During my internship at Oxford Summer Courses, I played a pivotal role in executing multi-channel marketing campaigns aimed at attracting international students. I created engaging branded content and promotional materials that successfully boosted student applications and event attendance. By tracking campaign performance and adjusting strategies, I contributed to a significant increase in engagement metrics, showcasing the effectiveness of targeted marketing efforts.

MarketingDigital MarketingMarket ResearchContent CreationCampaign Performance TrackingMarketing Management

Ezbox media limited

Product Marketing Intern

May 2025 – Jun 2025 · 1 mo · Hybrid

At EzBox Media Limited, I contributed to product marketing initiatives for a London-based media startup. My role involved conducting competitive analysis and consumer research to refine messaging, as well as designing campaign assets and social media content to enhance brand visibility. This experience honed my skills in market research and creative design, while also fostering a strong understanding of startup dynamics.

Market ResearchCompetitive AnalysisCreative DesignSocial Media Content CreationMarketing Management

The pathfinder organisation cic

Creative Intern

Jan 2025 – Apr 2025 · 3 mos · Birmingham, England, United Kingdom · On-site

During my time at The Pathfinder Organisation CIC, I played a pivotal role in enhancing student engagement through creative digital campaigns. I crafted engaging content for social media and newsletters, which successfully expanded our reach within international student communities. Additionally, I partnered with leadership to revamp the brand identity, ensuring it resonated with our audience and mission.

Content CreationDigital CampaignsBrand Identity RevampMarketing Management

University of birmingham

Student Representative

Sep 2024 – Aug 2025 · 11 mos · Birmingham, England, United Kingdom · On-site

International justice mission

Associate, Stategy & Development (South Asia)

Aug 2023 – Aug 2024 · 1 yr · Hybrid

At International Justice Mission, I contributed to impactful strategy projects aimed at combating injustice in South Asia. My role involved analysing programme performance and generating reports that informed key decision-making processes. I also assisted with stakeholder engagement and internal communications, ensuring alignment with our mission. This experience honed my ability to translate complex objectives into measurable outcomes.

Analytical SkillsStakeholder EngagementInternal CommunicationsStrategic Communications

Freshworks

Programme Associate

Jun 2022 – Jul 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

At Freshworks, I played a pivotal role in enhancing the employee and candidate experience through effective program coordination. My contributions included supporting branding initiatives and executing marketing campaigns within a fast-paced SaaS environment. Additionally, I built comprehensive reports that provided valuable insights for leadership, ultimately guiding key business decisions.

Program CoordinationBranding InitiativesMarketing CampaignsMarketing Management

Childfund india

Public Relations Communications Intern

Aug 2021 – Sep 2021 · 1 mo · Bengaluru, Karnataka, India

During my internship at ChildFund India, I gained hands-on experience in public relations within a nonprofit context. I actively supported communications and media outreach, contributing to the organization’s mission of improving children's lives. My involvement in event coordination allowed me to understand the significance of effective storytelling in shaping brand perception and reputation.

Public RelationsEvent Coordination