Lydia Antonini

Consultant

Los Angeles, California, United States22 yrs 11 mos experience
Most Likely To Switch

Key Highlights

  • Award-winning executive in premium digital television.
  • Expert in franchise development and content strategy.
  • Proven track record in managing creative teams.
Stackforce AI infers this person is a leader in the entertainment industry with a focus on digital content and franchise development.

Contact

Skills

Core Skills

Content ProductionCreative Ideation

Other Skills

PresentationsBudgetingBusiness StrategyExecutive ManagementScripted DevelopmentProductionCreative AffairsCreative Business OperationsFranchise/IP & World BuildingDigital MediaTelevisionFilm ProductionDigital StrategyVideoDigital Marketing

About

An award winning senior executive skilled in building and managing creative teams and content businesses with a focus on premium digital television series and franchise content. Has successfully built and launched multiple creative initiatives for both traditional media and new entrant technology companies. Deep experience in developing and growing global franchises across formats. Primary skillsets include: Scripted Development, Production, Creative Affairs, Creative Business Operations, Franchise/IP & World Building, Content Strategy

Experience

22 yrs 11 mos
Total Experience
3 yrs 3 mos
Average Tenure
4 yrs 5 mos
Current Experience

Pitch 5 productions

Consultant

Sep 2025Present · 9 mos · Los Angeles Metropolitan Area

  • Business development and packaging for FAST channels.

Parrot analytics

Project Consultant

May 2025Present · 1 yr 1 mo · Los Angeles Metropolitan Area

  • Aid in the data analysis for IP and fan driven properties.

The rising tide group

Consultant/Founder

Jan 2025Present · 1 yr 5 mos · Los Angeles Metropolitan Area

  • Advisory, Consulting and Fractional Executive Services for the Entertainment & Publishing Industries.

Animasia studio (hq)

Consultant

Sep 2024Present · 1 yr 9 mos · Los Angeles Metropolitan Area

  • Slate Building, Content Packaging and Creative Development Services

Netflix

Consultant/Producer

May 2024Present · 2 yrs 1 mo · Los Angeles Metropolitan Area · On-site

  • Creative affairs and development support for Genre Animated Series Team

Studio capital management

Consultant - Entertainment and IP/Franchise Building

Sep 2023Present · 2 yrs 9 mos · Los Angeles Metropolitan Area

  • Advise on story and character architecture for early stage IP
  • Build Entertainment Crossmedia plans for active and legacy franchises
  • Package entertainment talent into early stage game IP
  • Identify and liaise with authors, talent agents and other non interactive IP/creators to match them with developers
  • Executive Producer for Film and Series based on gaming IP

Roku inc.

Head of Creative Affairs// Head of Scripted Entertainment

Feb 2022Jul 2023 · 1 yr 5 mos · Los Angeles Metropolitan Area · Hybrid

PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

Motion tech lab - creators of scriptsee

Board Advisor - Scriptsee

Jan 2022Present · 4 yrs 5 mos · Los Angeles Metropolitan Area

  • Scriptsee is a non-generative AI tool which empowers creatives in TV and Film to elevate their storytelling while de-risking production by replacing manual, time consuming processes with robust data analysis. @motiontechlab

Idw entertainment

3 roles

Executive Producer (Non Exclusive)

Sep 2021Jan 2023 · 1 yr 4 mos

  • Surfside Girls (Apple+)
  • Locke & Key Seasons 1-3 (Netflix)
PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

President, Entertainment

Jan 2019Dec 2021 · 2 yrs 11 mos

  • Built Los Angeles studio of IDW Publishing, the 3rd largest independent comics and graphic novel publisher
  • Responsible for several straight to series production orders from Netflix and other buyers including 3 seasons of Locke & Key on Netflix (EPs: Carlton Cuse, Meredith Averill, Aron Coleitte, Joe Hill) and October Faction on Netflix (EP: Damian Kindler)
  • Developed and packaged series & features in drama, adult animation, features, kid’s live action and kid’s animation
  • Managed, positioned and networked a library of over 250 graphic novels as well as other franchise IP
  • Handled all business affairs, financial planning, social marketing, program sales, creative development and production
  • Architected a thriving entertainment business with consistent co-studio economics through partnerships with financiers, studios and international sales companies
  • Hired, trained and grew IDW from a business with no LA presence into a multi-department creative studio
PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

EVP/Head of Development & Production

Jan 2017Dec 2018 · 1 yr 11 mos

  • Manage all creative and physical production for IDW series, features and interactive
  • Actively seek and build premium partnerships across all original IDW franchises
  • Build strategies for studio's growth into digital, franchise extensions, interactive and gaming
  • Manage creative services team
PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

Cinedrone pictures

Consultant/Producer

Jan 2015Dec 2017 · 2 yrs 11 mos · Los Angeles Metropolitan Area

  • PRODUCER, Cinedrone Pictures
  • Manage all creative, production and business aspects of premium digital content studio
  • Secured 2 year first look with Lionsgate for premium digital films
  • CONSULTANT
  • YouTube Red, Scripted Series
  • Provide senior level support to newly formed longform scripted team. Crafted best practice processes for development outreach, creative management of shows and effective communication with agencies and studios.
  • Fusion (ABC/Univision Joint Venture)
  • Interim Head of Development, Acquisitions and Co-productions for millennial comedy and news basic cable network focused on the Latinx market. Responsible for pivoting creative brand towards a broader millennial topical focus through new programming slate. Designed and implemented processes across Miami and Los Angeles offices to strengthen overall communication.
  • Otter Media (Chernin Group/AT&T Joint Venture)
  • Otter Studios: Advised on investments in creative content companies and slates partnerships for the launch of newly formed digital studio. Built infrastructure and hiring plan for what became Gunpowder & Sky
  • Fullscreen: Evaluated and redesigned internal development, programming and production processes optimizing them for a soon to be launched SVOD service
  • Various Clients (Fullscreen, Jabbawockeez, DanceOn, Participant Media/TakePart, MiTu, Victorious)
  • Built premium digital creative teams, presentations and businesses for multiple clients
  • Developed and produced digital native IP for conversion into film and series
  • Built channel presentations and models for multiple partners, resulting in $3M+ in seed funding
  • Devised creative channel strategy for fan centric content specific to subscription based digital influencers
PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

Microsoft

3 roles

SVP, Creative - Xbox Entertainment Studios

Jan 2013Dec 2014 · 1 yr 11 mos

  • Built and managed a team of executives to develop and produce premium television
  • Senior member of studio launch team with active role in the development of the creative focus, slate strategy, target audience and overall business plan
  • Developed multiple series across animation, comedy, drama and event series with talent from NY Times best selling novelists to Emmy winning Stoopid Buddy Stoodios.
  • Crafted studio’s straight to series, co-production model securing the studio’s first straight-to-series order of Sci-fi drama series HUMANS in co-production with the UK’s Channel 4 which subsequently aired on AMC for 3 seasons
  • Managed the conception and execution of interactive video content against all shows
  • Designed SVOD and AVOD programming initiatives to optimize interaction and audience growth across Xbox Live’s 60+ million subscribers
  • Worked closely with ad sales team to secure supplemental production financing through client partners
  • Responsible for the planning and allocation of department’s programming budget
PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

Executive Producer, Quantum Break Interactive Series

Aug 2012Mar 2013 · 7 mos

  • Developed first television series to be fully integrated into a console game
  • Built workflow for creative approvals for both internal and external stakeholders
  • Produced pilot leading to green light of games & series
  • Advised and managed internal Microsoft legal affairs team to ensure contracts and business terms conformed to standard entertainment practice and union requirements
PresentationsBudgetingBusiness StrategyExecutive ManagementContent ProductionCreative Ideation

Executive Producer, Halo: Forward Unto Dawn

Jul 2011Dec 2012 · 1 yr 5 mos

  • Developed and produced $11M feature film
  • Film garnered over 80 million views across streaming and traditional distribution windows within 6 months of release
  • Built creative team, soliciting top tier talent in all roles, resulting in an EMMY nomination and the STREAMYS Best Drama Series Award
  • Managed multiple production incentive programs resulting in $3M in savings
  • Architected creative, production and budgets for video driven promotional materials, generated media impressions in excess of $100M in media value
  • Advised and managed internal Microsoft legal affairs team to ensure contracts and business terms conformed to standard entertainment practices
  • Worked in partnership with writers and directors to develop a story that would satisfy the core Halo fan, attract new audiences and adhere to established Halo canon
  • Consulted on all PR activities to ensure consistent messaging across all activities
  • Built P&L and distribution plan with the franchise business team resulting in excess of 35% ROI
  • Researched and presented team with budget levels, creative parameters and business structures that govern digital, cable and premium television productions to achieve internal MSFT greenlight
  • Solicited animation studios for the creation of a Halo animated series to coincide with multiplayer levels; advised in evaluation of bids and selection of final studio
PresentationsBudgetingExecutive ManagementContent ProductionCreative Ideation

Warner bros.

Director, Digital Content

Jul 2007Jun 2011 · 3 yrs 11 mos · Burbank, CA

  • Designed studio’s strategy for the creation and distribution of long form digital streaming series for both original IP and established franchises
  • Led creative teams for both live action and animation content creation
  • Developed and produced a robust slate of both original and franchise premium series for both live action and animation
  • Managed streaming and digital series for brands including DC Comics, Mortal Kombat (80+ million views),Terminator and Charles Schulz’s Peanuts
  • Worked with Studio talent in overalls across both the feature and television group to develop, finance, produce and launch original multiplatform series, resulting in WGA, Annecy and GDC awards
  • Negotiated above the line talent and production services agreements
  • Liaised with multiple divisions throughout Warner to formulate innovative strategies for the launch of digital content
  • Researched and analyzed digital trends, audience metrics and social marketing opportunities
  • Concepted new programming initiatives and digital channels for SVOD platforms
  • Partnered with creative stakeholders to build transmedia content programming across features, gaming/interactive and premium series
PresentationsBudgetingExecutive ManagementContent ProductionCreative Ideation

Jibjab media

Director, Talent & Development

May 2006Jul 2007 · 1 yr 2 mos · Santa Monica, CA

  • Responsible for the development of 300 digital content pieces annually
  • Managed staff of 5 talent scouts/development executives
  • Developed and maintained agent and manager relationships
  • Represented JibJab on panels at major festivals and markets
  • Responsible for developing and pitching formats for features and television
  • Developed co-production opportunities
  • Built artist management and project development division
  • Produced The Great Sketch Experiment Directed by John Landis and sponsored by Verizon Wireless
PresentationsBudgetingExecutive ManagementContent ProductionCreative Ideation

Viacom

Creative Executive, Development & Production - Nick At Nite/TV Land

Apr 2003May 2006 · 3 yrs 1 mo · New York, NY

  • Responsible for co-productions, formats and international acquisitions
  • Reviewed incoming pitches and submissions for scripted, animation and reality programming
  • Provided script analysis as well as provided casting and creative input on projects in development
  • Responsible for notes on all scripts and edits of both current and in development shows
  • Analyzed national trends and research on audience demographics
Content ProductionCreative Ideation

Education

University of Notre Dame

BA

The New School

MA — Media Studies

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