Jul 2025 – Present · 10 mos · Warsaw

• Founded and designed the postgraduate program “Business-as-a-Service Academy – New Revenue Streams in the AI Era”, bridging academic rigor with real-world channel transformation expertise.
• Serve as Lead Instructor, delivering lectures on service-centric business models, channel strategy and organizational change.
• Guide participants in developing strategic transformation plans that increase business valuation and long-term resilience.

Jul 2025 – Present · 10 mos

Jul 2024 – Nov 2025 · 1 yr 4 mos · Hybrid

• Drive membership growth from leading B2SMB technology brands.
• Cultivate partnerships with major universities to support new entrepreneurs.
• Expand global reach and influence in the B2SMB ecosystem.

Jan 2024 – Present · 2 yrs 4 mos · Hybrid

• Provide a range of consulting and advisory services, speaking engagements and interim management.
• Key Achievements & Projects:
• Speaking engagements including: MBA students, ‘Managing Multicultural Organizations’; University of Washington ‘Artificial Intelligence in Business’; and B2SMB Leaders forum
• Executive Member at Ultimate Partner Experience, sharing expertise on the SMB market and channel.

Aug 2020 – Dec 2023 · 3 yrs 4 mos

• Stabilized $2.3Bn+ HPE's SMB&MM core business and initiated as-a-Service transformation amidst COVID-19 by innovating channel partner collaboration with automation initiatives and incentives, resulting in 6% growth among engaged distributors, a tripling of self-service quoting usage, and a 5x increase in quoted value; developed the SMB SoMe Channel community to over 60k followers and earned HPE the "Corporate Partner of the Year" from the University of Washington.
• Led a strategic initiative to enhance employee engagement within HPE's SMB&MM Team, implementing targeted improvements in workplace experience, trust, and recognition, resulting in a 10-point increase in Employee Engagement Index and exceeding HPE's average by 10 points, with a 3-point rise in the People Leader Effectiveness Index.

Nov 2018 – Jul 2020 · 1 yr 8 mos

• Developed and executed a comprehensive marketing and channel strategy, enhancing SMB segment targeting through the creation of multilingual videos, playbooks, and training kits. Successfully unified global incentive programs under HPE Engage&Grow umbrella, established the Top Achievers Club for elite partners, leading to significant improvements in partner engagement and satisfaction.

Jan 2017 – Oct 2018 · 1 yr 9 mos

• Streamlined HPE's promotional offers across $1Bn+ transactional business by centralizing product creation, leading to a 90% reduction in promotional units.

Jul 2012 – Dec 2016 · 4 yrs 5 mos

• Co-led the restructuring of HP(E)'s pricing strategy, categorizing deals to streamline processes through automation and data analytics, resulting in a 200 basis point increase in profit margins, a doubling of average deal size, a 25% faster pricing response, and $0.5 billion in contra savings.

Sep 2011 – Jul 2012 · 10 mos

• Led marketing and alliance partnership strategies across 60+ emerging markets, generating $8Bn in revenue; orchestrated 70+ campaigns like HP Innovation Days and industry-focused workshops, boosting deals over $2M by 20% YoY in 14 focus countries.

Jan 2009 – Sep 2011 · 2 yrs 8 mos

• Led global sales channel expansion, including eCommerce platform development and SMB marketing strategies, resulting in a 4-point increase in HP's Small Business server market share worldwide to 39.9% in units and 45.3% in revenue, making it the leading segment in HP’s Industry Standard Servers division.

Aug 2007 – Dec 2008 · 1 yr 4 mos

May 2004 – Aug 2007 · 3 yrs 3 mos

Nov 2001 – May 2004 · 2 yrs 6 mos

Apr 2000 – Nov 2001 · 1 yr 7 mos

Oct 1998 – Apr 2000 · 1 yr 6 mos