Oct 2022 – Jun 2023 · 8 mos · Bengaluru, Karnataka, India · Remote

• A B2B Saas NFT Platform- Evolv. Creating a platform that builds layers for customer engagement by
• engaging the audiences in sticky experiences to connect with the brand more. This helps transition web2 brands to web3 by providing a custom tailored experience and transforming customer relationships with dynamically evolving assets.
• Strategize for the partner companies about how the platform would assist them, conducting interviews
• and user research. Build on the existing campaigns or platforms the brands had and integrate them.
• Identifying how the company needs would fit in with the platform and produce an entire product cycle
• around it. This involved creating case studies and drafting proposals around the implementation.
• Assist with the creation of investor presentations, reports, and other materials.
• Research and analyze market trends and competitor performance to help identify potential investment
• opportunities.Help maintain and update investor relations databases and contact lists.
• Work closely with the Investor Relations team to help prepare for investor meetings and calls.
• Monitor and track investor feedback and inquiries, and help provide timely and accurate responses.
• Assist with the preparation of earnings releases and other financial communications

Aug 2022 – Jan 2023 · 5 mos · Remote

• Specialized in delivering engaging and informative livestreams on Web3 technologies.
• Crafting compelling and educational content around blockchain, cryptocurrencies, NFTs, decentralized finance (DeFi), and emerging Web3 trends.
• Translated complex concepts into accessible language for diverse audiences.
• Stayed up-to-date with the latest advancements in Web3 technologies.

Jun 2022 – Oct 2022 · 4 mos · Bengaluru, Karnataka, India

• An enterprise solutions SaaS platform that aims to launch campaigns specific to the vision of the brand
• with the help of NFTs. This platform would give the brands the impact along with the analytics of the
• campaign, and set up loyalty programs which would help the brand to increase its visibility amongst the
• target audience. It is an NFT-integrated campaigning platform that would help the users consume NFTs as content where the utility is built around the use cases.
• Successfully led the end-to-end product development cycle of a web3 product, from ideation to launch.
• Developed a clear product roadmap and strategy to align with company goals and market trends
• Conducted extensive market research and user testing to understand customer needs and preferences
• Collaborated closely with cross-functional teams, including developers, designers, and marketers, to
• ensure timely and high-quality product delivery.
• Implemented agile methodologies to increase efficiency and streamline development processes
• Created and executed go-to-market plans, resulting in a successful product launch and high user
• adoption rates.
• Monitored product performance and user feedback to identify areas for improvement and implemented necessary changes.

Jun 2021 – Aug 2021 · 2 mos · Delhi, India

Jan 2021 – Oct 2022 · 1 yr 9 mos

• Extenstion to the Demons IP - Demonverse: Demons Metaverse
• Demonverse is a multi-layered gaming experience that incorporates NFT technology to offer a unique and immersive world for players.
• Conduct market research to stay up-to-date on metaverse trends and developments.
• Collaborate with cross-functional teams to develop and implement metaverse initiatives.
• Define key performance indicators (KPIs) to measure the success of metaverse initiatives.
• Work with product and engineering teams to design and build metaverse experiences that align with
• business objectives.
• Analyze user behavior and feedback to refine and improve metaverse experiences.
• Develop a strategic roadmap for the company's entry into the metaverse.
• Identify and evaluate potential opportunities and partnerships within the metaverse ecosystem.

Jun 2020 – Jan 2021 · 7 mos

• Demons NFT Marketplace
• DeMons is a gamified NFT collection with a utility-oriented ecosystem and complete DeFi. With a saga-driven and micro community-focused open-world Metaverse in the pipeline, we are ready to expand Demons to newer heights. Thus, making DeMons much more than just a regular collectible NFT.
• Successfully led the development of the product from ideation to launch, resulting in a significant
• increase in revenue and user acquisition.
• Developed and executed successful marketing campaigns that resulted in increased brand awareness
• and user acquisition. Created and implemented go-to-market plans for new products and features.
• Conducted market research and analysis to identify customer needs, preferences, and pain points,
• creating targeted marketing messaging and campaigns.
• Utilized data and analytics to measure the effectiveness of marketing campaigns and initiatives,
• resulting in continuous improvement and optimization of marketing efforts.
• This led to launch of the all the collective species sold out in under 7 seconds.