Jan 2022 – Jan 2023 · 1 yr

• Collaborating with multi-disciplinary professionals across the world to address and adapt to climate change. Lets save the Mother Earth for our children. Hit me up if you have an idea!

Jun 2021 – Dec 2021 · 6 mos

Jan 2021 – Jan 2024 · 3 yrs

• Building the most intuitive customer data platform for marketers for easy, secure and impactful use of their data using GenAI
• Building a world class product team combining imagination and execution to deliver business impact.
• GenAI. Big Data. ML/AI. Product Vision. Customer Discovery. Thought Leadership. Team Management. Privacy. Security. Cloud. Product Positioning. Mentoring & Coaching

Jan 2019 – Jan 2021 · 2 yrs ·

• Creating next gen actionable consumer insights platform from web-at-large using AI and NLP. Acquired by AccelData
• SAP & Techstars backed startup. Best AI/ ML Startup in Retail - Amazon AI Conclave 2020.
• Product Vision. Strategic Planning. Market & User Reseach. Pricing & Product packaging. Lead Generation. Brand Management. Product Marketing. Compliance. Team Building. Partner Management. Go-to-market planning. Metrics & KPIs. Growth. Customer Acquisition & Retention. NLP. AI. ML. Enterprise SaaS for global clients.

Jun 2018 – Present · 8 yrs · Bengaluru

• Product Strategy, feature definition, Market research, Go-to-market and Growth consulting.
• TinyAlbert: Worked with CEO to define product strategy leveraging GenAI for automated email marketing product
• Ballad AI: Advised Founder on leveraging GenAI tech to build native contextual ads for in-content advertising
• Quantta: Worked with CEO to define product strategy for AI/ML-powered credit scoring model based non-purchase history social, geo-location and demographic data for Indian consumers for financial products

Sep 2017 – Jan 2018 · 4 mos

• Managed the product and platform integration of DexMedia and YP’s subscription and SEM products leading cross functional teams of sales, marketing, legal and engineering for product continuity
• Led partner integration for one of the largest traffic sources, deal worth $20M USD improving distribution of listings by 4x in 3 months

Feb 2014 – Sep 2017 · 3 yrs 7 mos

• Product lead for ad serving, yield optimization and publisher APIs for YP's performance marketplace product aka "Adwords" for YP's native traffic managing roadmaps, working with cross functional teams for design, development and launch of new features
• Led design, development, launch and analysis for A/B tests for improving CTRs, yield and fill rates for ads across desktop, mobile web and mobile apps traffic
• Defined algorithm for yield optimization & maximizing monetization across YP’s paid search and subscription inventory, display, and third party ad sources such as Yahoo, AdSense etc.
• Built ad triage tool for engineering and production support teams
• Created marketing and training decks and training the trainer with product features for sales enablement

Jan 2013 – Jan 2018 · 5 yrs

• Recruit panelists, create content for marketing events, manage alliances and "hustle" marketing.

Jan 2013 – Jan 2013 · 0 mo · Santa Clara, CA

• Managed cross-channel advertising analytics platform - connecting the dots from linear TV, to IPTV and Web/Mobile/Tablet Apps.
• Led cross-functional teams of IT, Operations, Engineering, Audit, Legal and Research for end to end review and recommendations for data management processes and industry data certifications;
• Identified gaps in reporting per iAB standards and defined mitigation steps
• Defined data collection, warehousing and reporting UI requirements for next gen. analytics platform

Jun 2010 – Dec 2012 · 2 yrs 6 mos

• 24-7 provides enterprise software to help consumers connect with companies in an intuitive manner using Big Data predictive analytics.
• Analytics
• Design predictive experiences to consumers using Big Data and real time decision engines
• Improve online conversion and customer satisfaction using insights based on marketing campaign, social media, chat/phone text mining, CRM and weblog analysis
• Sentiment analysis and voice of customer through text and speech analytics
• Product
• Manage $6M e-Commerce solution portfolio
• Identify customer painpoints, define product features, business cases, and pricing
• Led pilot launches, leading cross functional internal and client teams
• Assist sales teams in RFPs, and sales cycles, manage customer relationship
• Customer lifecycle management expertise in financial services & retail domains

Jan 2009 – Jan 2010 · 1 yr

• NextServices enables healthcare delivery through solutions helping specialist physician practices optimize reimbursement process and clinical operations.
• Market analysis and customer segmenation to identify high networth customers
• Designed mutli channel marketing strategy with focus on digital marketing; developed company branding message
• Initiated strategic partnerships for new sales channel development
• In depth understanding of operational flow and healthcare insurance reimbursement procedures of private practices

Jan 2006 – Jan 2008 · 2 yrs

• Managed global technical team to deliver on critical financial services projects
• Responsibilities
• Managed offshore resources with work allocation and performance review responsibilities; trained and mentored team members
• Client relationship management; acted as first point of contact for issue resolution
• Coordinated cross functional teams to ensure business and system requirements implementation
• Created/executed test strategies/plans, usecases and product documentation
• Awarded "Spot Award" by senior client manager for outstanding contribution to the group

Jan 2004 – Jan 2006 · 2 yrs

• Developed, tested and implemented complex applications for financial services and healthcare insurance clients