Mamta Kalwani

Operations Associate

Bengaluru, Karnataka, India12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 5 years of experience in marketing and branding.
Proficient in social media marketing and analytics tools.
Skilled in customer engagement and retention strategies.

Stackforce AI infers this person is a Marketing and Digital Analytics expert with a focus on B2C engagement strategies.

Contact

Skills

Core Skills

MarketingBrand DevelopmentWeb OperationsAnalyticsOnline Marketing

Other Skills

Social Media MarketingPublic RelationsContent GenerationEvent ManagementCustomer Insight AnalysisWeb AnalyticsOmnitureQualtricsEcommerce DashboardsWeb ReportingSEOContent CreationContent ManagementAttention to DetailAdobe Experience Manager (AEM)

About

•More than 5 years of experiences in Marketing, Branding, Social Media Marketing and Listening , and Web Operations and Analytics •Experience in gathering insights through different tools like Omniture, Qualtrics etc. •Proficient in Branding and Promotion activities •Experience in managing and monitoring social media campaigns •Experience in understanding customer behavior patterns on digital media •Experience in handing different channels for online promotion •Experience in creating websites, landing pages using wordpress and designing tools •Experience in customer acquisition, re-engagement and retention strategies •Experience in organizing events and planning customer engagement activities •Experience in handing public relations, research and case studies •Summer Internship at Octane Marketing as a Marketing Intern •Live Project at Hewlett-Packard for 3 months •Website Creation and SEO of my NGO

Experience

12 yrs

Total Experience

3 yrs

Average Tenure

8 yrs 9 mos

Current Experience

Apple

3 roles

Content Operations Lead

Promoted

Jul 2024 – Present · 1 yr 11 mos

Web Producer

Promoted

Mar 2020 – May 2025 · 5 yrs 2 mos

Social Listening Analyst - Apple Care Digital

Aug 2017 – Feb 2020 · 2 yrs 6 mos

Securenow insurance broker

Marketing Manager

Jan 2015 – Aug 2016 · 1 yr 7 mos · New Delhi Area, India

Engaging consumers on social media
Planning marketing and branding objectives.
Collaborating with sales and sourcing to develop merchant tie-up activities and implement the execution
Leading all areas of public relations, content generation and production across all media platforms.
Designing print ads, posters and publications.
Gathering and analyze customer insight for PR, research and case studies
Managing events, Radio programs, workshops organised by company
Monitoring and reporting on effectiveness of marketing communications.
Analysing and Listening customer data to generate insights for imporoving marketing campaigns

Social Media MarketingPublic RelationsContent GenerationEvent ManagementCustomer Insight AnalysisMarketing+1

Hp

2 roles

Web Analytics and Operations Analyst

Dec 2013 – Jan 2015 · 1 yr 1 mo

Monitor and report on component up time, availability and performance.
Work on different tools like Omniture, Qualtrics to gather insights
Create ecommerce dashboards to drive business decisions based on KPI's.
Undertake ad-hoc requests for changes to platforms & applications with product availability on website.
Issue Management
Create & Deploy all types of web analytics report and giving insights

Web AnalyticsOmnitureQualtricsEcommerce DashboardsWeb ReportingWeb Operations+1

Project Trainee

Aug 2013 – Nov 2013 · 3 mos

Octane marketing pvt. ltd.

Marketing Intern

May 2013 – Jul 2013 · 2 mos · New Delhi Area, India

The use of online and offline assets to drive traffic towards Octane’s website and increase brand visibility
Assisting in the social media outreach of the company to further enhance engagement with clients and partners
Directing the social positioning of the website building the brand
Searching and analyzing the keywords through Google analytics
Listing interesting keywords to use for landing pages
Doing research on domains for landing pages
Working on content of the pages using techniques of Search Engine Optimization
Designing of the landing pages

Bookmycomfort.com

Online Marketing Intern

Sep 2012 – Jan 2013 · 4 mos · Pune Area, India

Leading social media and other digital campaigns of the company
Designing marketing collaterals and posters for promotion of the products
Presenting company’s mobile application in front of the client and convince them to come on board

Social Media MarketingSEOContent CreationOnline Marketing