Manan Shah

CEO

Gurugram, Haryana, India20 yrs 6 mos experience
Highly Stable

Key Highlights

  • 20+ years of experience in marketing strategy.
  • Led successful IPO and multiple product launches.
  • Built global marketing teams and award-winning campaigns.
Stackforce AI infers this person is a Marketing Strategist with expertise in B2C and FMCG sectors.

Contact

Skills

Core Skills

Marketing StrategyBusiness DevelopmentBrand StrategyMarketing ManagementCampaign ManagementCreative Direction

Other Skills

Above the LineAccount ManagementAdvertisingAdvertising ResearchBTL ActivationsBelow the Line AdvertisingBrand ArchitectureBrand AwarenessBrand DevelopmentBrand IdentityBrand ManagementBrand MarketingBranding & IdentityBudget ManagementBudgeting

About

Seasoned Marketing Strategist with over 20 years of experience leading brand, communications, growth, and GTM across emerging and developed markets. I have scaled startups to IPO (Truecaller), built global marketing teams from the ground up, and led award-winning campaigns that impacted millions of users. My leadership experience spans B2C apps, Telecom, FMCG, D2C, and digital platforms — working across India, SEA, Africa, and North America. From zero-to-one brand building to global product launches and crisis PR, I’ve partnered closely with founders, Product, Developers and Investor Relations to drive impact. Notable achievements include: •Spearheading marketing for Truecaller (India & SEA), overseeing 28+ launches and growing DAUs by 16%+. •Boosting NPS by 10 points and scaling regional PR, CRM, and media teams from scratch. •Delivering a successful IPO and building GTM strategies across six markets. •Leading agency-side wins for brands like Airtel, Dettol, Bacardi, Samsung, MyGov, and Durex. I bring a unique combination of creativity, data obsession, and business thinking to every challenge. Currently open to global marketing leadership roles — as a full-time CMO/VP or senior consultant to high-growth companies. 📫 Let’s connect: s.manan@gmail.com ✺ 🅺🅴🆈 🆂🅺🅸🅻🅻🆂 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘍𝘰𝘳𝘮𝘶𝘭𝘢𝘵𝘪𝘰𝘯 & 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 | 𝘎𝘰-𝘵𝘰-𝘔𝘢𝘳𝘬𝘦𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 | 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 | 𝘉𝘳𝘢𝘯𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 & 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 | 𝘔𝘦𝘥𝘪𝘢 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 | 𝘖𝘯𝘭𝘪𝘯𝘦/ 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 | 𝘕𝘦𝘸 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘓𝘢𝘶𝘯𝘤𝘩 | 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘭𝘭𝘪𝘢𝘯𝘤𝘦𝘴 & 𝘉𝘳𝘢𝘯𝘥 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 | 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 (𝘈𝘛𝘓 & 𝘉𝘛𝘓) | 𝘜𝘴𝘦𝘳 𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 & 𝘙𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯 | 𝘊𝘳𝘰𝘴𝘴-𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘛𝘦𝘢𝘮 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 | 𝘚𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵

Experience

20 yrs 6 mos
Total Experience
2 yrs 6 mos
Average Tenure
2 yrs 9 mos
Current Experience

Connekkt media networks

Chief Marketing Officer

Sep 2023Present · 2 yrs 9 mos · Gurugram · On-site

  • Building a brand from scratch every few months
  • Reimagining and revamping the business of movies (India's biggest love)
  • Movie marketing, Brand integrations, Partnerships and Collaborations
D2CKey Account ManagementSales and MarketingGo-to-market StrategySocial MediaPerformance Marketing+28

Gravid mother and baby private limited

Head of Marketing

Feb 2023Present · 3 yrs 4 mos · India · Remote

  • Craft and refine brand strategies to establish a strong and distinctive brand identity
  • Develop and implement comprehensive marketing plans aligned with business goals
  • Conduct market research to understand industry trends and consumer preferences
  • Establish KPIs and monitor campaign performance, providing actionable insights
  • Provide expert advice on various marketing channels, digital strategies, and crisis management
D2CKey Account ManagementSales and MarketingSocial MediaBrand StrategyCross-Selling+31

Truecaller

Director Marketing - India & South East Asia

Sep 2016Feb 2023 · 6 yrs 5 mos · Gurgaon, India

  • Pioneered support functions (Media, CRM, PR) from scratch
  • Elevated NPS score by 10+ points in crucial market within 2 years
  • Achieved 16%+ increase in DAUs for Truecaller app's new features
  • Led marketing launch of 28+ products, 6 brand campaigns, and growth in 6 countries
  • Managed PR crises, served as official spokesperson for India & SEA since 2017
  • Formulated impactful marketing and branding strategies, driving successful IPO in 2021
  • Acted as company spokesperson within 6 months, represented at government meetings
  • Facilitated consumer-centric decision-making through research and feedback mechanisms
  • Devised go-to-market strategies and brand identity for Truecaller products
  • Planned award-winning campaigns on TV, Social-Media, Digital media, and In-app
  • Spearheaded a team of 9 direct reports, reported to VP and Chairman + Co-founder
  • Conducted media training, organized brand building workshops, fostered cross-functional collaboration
  • Managed B2C and B2B events, including TrueTalks and annual event formats
  • Led lead generation for B2B, increased penetration in Tier 2 & 3 markets, and online reputation management
  • Administered an annual budget of INR 60+ Crores for marketing and branding.
D2CKey Account ManagementSales and MarketingSocial MediaCross-SellingInternational Marketing+29

Contract india

Group Account Director

Apr 2015Aug 2016 · 1 yr 4 mos · Gurgaon, India

  • Campaigns: 17 | New User Growth: 35+ MN | Revenue Growth: INR 28 Cr | Team Size: 12
  • Secured 6 new businesses during tenure
  • Led a 12-member team reporting to Branch Head and Vice President
  • Directed Tata Docomo business, orchestrated campaigns for MyGov and '02 years of Modi Government'
  • Earned Gold Effie in 2017 for Truecaller Campaign, adding +35 Mn new users in ~4 months.
Key Account ManagementSales and MarketingCross-SellingCross-functional Team LeadershipBusiness GrowthCreative Direction+13

Cheil india pvt. ltd.

Client Servicing Director

Apr 2014Mar 2015 · 11 mos · Gurgaon, India

  • Led a 16-member team under the VP – Samsung Corporate Business
  • Executed a comprehensive 360° campaign for the Tizen OS handset, Samsung Z1
  • Successfully launched Samsung's first Edutainment Tablet, Galaxy Tab 4, with effective communication strategies
Sales and MarketingCreative DirectionCampaign DevelopmentStrategy ImplementationBudget ManagementPeople Management+4

Havas worldwide

Senior Account Director

Jun 2011Apr 2014 · 2 yrs 10 mos · Gurgaon, India

  • Directed launch of 6 variants/ product refreshes for Dettol and Durex in India
  • Boosted agency revenue by 150% in 2 years
Creative DirectionFast-Moving Consumer Goods (FMCG)Campaign DevelopmentHealthcareBusiness DevelopmentCustomer Engagement+1

Leo burnett

Brand Director

Oct 2009Jun 2011 · 1 yr 8 mos · New Delhi Area, India

  • • Spearheaded launches across TV, Print, Digital, Social, On-ground & OOH for Uninor (Telenor) in India
Creative DirectionFast-Moving Consumer Goods (FMCG)Campaign DevelopmentCustomer EngagementCampaign Management

Euro rscg india

P1 Manager

Aug 2008Oct 2009 · 1 yr 2 mos

  • • Led end-to-end communication launch for 3 variants of Veet and 2 product launches for Vanish, and 1 each for Airwick and Clearasil
Creative DirectionCampaign DevelopmentCampaign Management

Rediffusion y&r

Brand Partner

Mar 2005Aug 2008 · 3 yrs 5 mos

  • Orchestrated successful communication launches for 3 Bacardi and Breezer variants, revitalizing old and lapsed business.
  • Managed communication and branding for Airtel Regional Business across 9 telecom circles in the North region.
  • Oversaw brands including Indian Airlines, Singapore Tourism, and TOI, demonstrating versatile brand governance.
  • Recognized as top talent across all offices for 2 consecutive years.
Creative DirectionCampaign DevelopmentCampaign Management

Brand prophet

Trainee

Jan 2004Jan 2004 · 0 mo

  • • Conducted market research and brand positioning studies

Education

EMPI Business School

PGD AdCoMM — Brand Management

Jan 2003Jan 2005

South Gujarat University

B.Sc. — Electronics

Jan 1999Jan 2002

Loyola High School, Pune

School — Primary Education

Jan 1985Jan 1992

Baroda High School

10+2 — Science

Jan 1992Jan 1998

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