Manas Kapoor, MBA, MS

CEO

United States14 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Pioneered AI-based chat experience for Bing.
Led product growth strategy for Microsoft Rewards.
Achieved significant revenue growth through strategic initiatives.

Stackforce AI infers this person is a Product Management expert in SaaS and E-commerce sectors.

Contact

Skills

Core Skills

Product ManagementProduct StrategyManagement ConsultingData AnalysisData ScienceAnalyticsSoftware DevelopmentAlgorithms

Other Skills

Analytical SkillsArtificial Intelligence for BusinessBusiness StrategyCommunicationCompetitive AnalysisConsultingCost-Benefit AnalysisCreative Problem SolvingCross-functional Team LeadershipData MiningGenerative AIGenerative AI ToolsGo-to-Market StrategyMachine LearningMarket Research

About

At Microsoft, my leadership in product growth strategy has been pivotal in driving loyalty and engagement for Microsoft Rewards. Spearheading both program economics and fraud prevention initiatives, I've effectively managed international expansion and churn prevention. My recent project involved developing mobile experiences and new partnership experiences, demonstrating a commitment to innovation and user-centric design. Previously, I led the launch and engagement strategy for Bing's AI-based chat experience, setting industry benchmarks for conversational AI. With a strong foundation in business and product strategy, my efforts have focused on delivering substantial user growth and retention. The collaboration with engineering teams on global A/B testing at Amazon underscored my ability to drive significant improvements in customer search experiences.

Experience

14 yrs 7 mos

Total Experience

2 yrs 5 mos

Average Tenure

8 yrs

Current Experience

Microsoft

Product Leader

Jun 2018 – Present · 8 yrs · Redmond, WA

Microsoft Rewards: (Nov 2020 - present)
Leading product growth strategy for 1P and 3P products driven by Microsoft Rewards, across desktop and mobile experiences.
End-to-end owner of program economics and budget, fraud prevention, international expansion and modeling, churn prevention and referral program for Rewards.
Lead PM developing the Rewards mobile experiences, and new partnership experiences.
Generative AI-based Copilot for Bing: (Jan 2023 - Dec 2023)
Led product GTM, acquisition and engagement strategy, to deliver the first-in-the-industry AI-based chat experience through the new Bing to tens of millions of users WW.
Sports, Esports and Shopping Content Services: (Feb 2020 - Nov 2020)
Identified and established the key value proposition and target audience for prioritizing product building efforts and for identifying new impact opportunities across all 3 content areas
Drove the prioritization for the product efforts, defined KPIs and respective goals, as well as helped to align GTM messaging to the core value proposition for each content area
Instrumental in streamlining user flow across multiple net new content experiences
Led audience understanding and advocacy, as well as product planning and monetization efforts for the exciting new esports experience
Bing: (June 2018 to Feb 2020)
Created a 50+ idea pipeline to improve monetization and engagement via advertiser, user and competitor research; realized ~$10M in revenue, ~3M in shopping volume (annual) and significant quality gains, liaising with engineering, marketing and legal teams
Developed a framework to standardize prioritization of ideas on any product roadmap, resulting in adoption across three teams
Led business case development for four new search ad products, with a potential $100M+ impact. Also, identified ad demand gaps and remediation ideas with a potential ~$20M impact

Product ManagementProduct StrategyProduct Road MappingCost-Benefit AnalysisAnalyticsAnalytical Skills+27

Amazon

Senior Product Manager - Technical

Jul 2017 – May 2018 · 10 mos · Seattle, WA

Search Customer Experience
Led multiple global A/B testing experiments to improve the Amazon retail site search user experience partnering with an engineer team of six, with ~$197M wins
Liaised with a team of ten engineers and four product team managers on a search experience improvement project with a potential three-year incremental benefit of ~$3B

Cost-Benefit AnalysisAnalyticsAnalytical SkillsPresentationsMachine LearningStatistics+23

Hp

Student Consultant

Aug 2016 – Dec 2016 · 4 mos · Ithaca, New York Area

Developed a strategy to increase gross margin of client’s PCs and their software, accessories, services, etc. with a focus on the North American (United States and Canada) K-12 education and corporate sector while taking into consideration current trends and competitive landscape

Cost-Benefit AnalysisAnalytical SkillsPresentationsMachine LearningStatisticsStorytelling+15

Johnson graduate school of management at cornell university

MBA Candidate - Class of 2017

May 2016 – May 2017 · 1 yr · Ithaca, New York Area

As the AMBA Class liaison for the Summer, effectively led communication of ideas and challenges faced by members of the class, ensuring an open feedback channel with the school staff
TA - Critical and Strategic Thinking
EMI Fellow

Analytical SkillsStatistical ModelingPresentationsMachine LearningStatisticsStorytelling+11

Barclays

Senior Consultant - Data Science

Aug 2014 – Apr 2016 · 1 yr 8 mos · Gurgaon, India

Consulting through EXL Services
Managed a team of three implementing critical path adjustments to Italian mortgages’ capital models in a short span of two weeks, thereby ensuring BASEL compliance
Headed six analysts to provide statistical inference-based insights for creating the Contact Strategy for credit card collections, resulting in annual impairment cost savings of ~$20M
Awarded quarterly client-nominated ‘Exceptional Performer’ for quick learning and delivery

AnalyticsAnalytical SkillsStatistical ModelingPresentationsMachine LearningStatistics+18

Hsbc

Data Scientist

Sep 2012 – Aug 2014 · 1 yr 11 mos · Kolkata Area, India

Led Capacity Modeling in Collections for Latin American and Middle Eastern operations
Collaborated with strategy and operations teams in Brazil (20 members) and Middle East (15 members) to streamline collections capacity using data driven insights, saving ~$4M annually

AnalyticsAnalytical SkillsStatistical ModelingPresentationsMachine LearningStatistics+17

Cognizant technology solutions

Data Scientist - Banking and Financial Services Consulting

Jul 2011 – Sep 2012 · 1 yr 2 mos · Gurgaon, India

Liaised on business development for the new analytics team serving Banking and Financial Services clients with the team VP
Successfully delivered multiple Proof of concept projects, working in cross functional teams

AnalyticsAnalytical SkillsStatistical ModelingPresentationsMachine LearningStatistics+17

Priza technologies

Software Engineer-Intern

Jun 2010 – Jul 2010 · 1 mo · Mumbai Area, India

Algorithm designing for product development
Developed algorithms sold as future service offerings by the company

Analytical SkillsPresentationsAlgorithmsMachine LearningStatisticsPresentation Skills+5

Tata consultancy services

Software Engineer-Intern

May 2009 – Jul 2009 · 2 mos · Gurgaon, India

Worked in the System Architecture team to create a neural network based algorithm; Project was part of a research paper published by the company later, forming basis of multi-million dollar sketch recognition software services

Analytical SkillsPresentationsAlgorithmsMachine LearningStatisticsPresentation Skills+5