Manchikanti Sandeep — Digital Marketing Specialist

Performance-driven professional with 10+ years of rich & extensive experience in Strategic Digital Branding & Marketing in multiple verticals (Health, Saas, Ecommerce, Travel, Aggregators, automobiles etc) including B2B & B2C segments. Plan, Develop & execute digital, paid, web and app based marketing strategies, programs and campaigns including search Social & content. Ensure digital marketing efforts optimizes the user experience throughout the sales cycle, increase marketing effectiveness, and improve customer satisfaction and amplify the company brand. Build brand engagement, drive qualified and relevant traffic, and derive consumer insights to help optimize strategies from online campaign performance • Digital Marketing Project Management • Agile methodology • Digital Media Planning & Execution • Team management • Web Analytics • Google & Bing Ads • Paid Search Marketing Key Skills: Market research, Samplings, Buyer Persona, Go to market plans, annual operating plans, SWOT, Media plan and Budget strategy Google ads (Search, Display, Video, Shopping, Hotel and app), Microsoft Bing Ads Meta Ads, Quora ads, linkedin ads, TikTok ads, Truecaller ads SEO, aggregator PPC, meta search optimisation, ASO, Native ads - Taboola, Outbrain Viral Marketing, Influencer Marketing, Political Campaign Management, Movie Promotion, Brand Awareness, Brand Promotion, Client Servicing Programmatic Ads, Ad Exchanges, Double Click Bid Manager, Double Click For Publisher client servicing and Vendor management, Performance marketing and CRO

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in PPC management across various industries.

Location: Bengaluru, Karnataka, India

Experience: 6 yrs 6 mos

Skills

Digital Marketing
Performance Marketing
Ppc Management

Career Highlights

Over 10 years of experience in digital marketing.
Expert in managing PPC campaigns across multiple platforms.
Proven track record in optimizing conversion rates and user experience.

Work Experience

Health Care Global Enterprises Limited

Digital Marketing Manager (3 yrs 11 mos)

Shadowfax Technologies Pvt. Ltd.

Program Manager (7 mos)

iQuanti

Senior Analyst (10 mos)

Clixpert Pty Ltd

Digital Marketing Specialist (1 yr 2 mos)

Education

Postgraduate Degree at Ratan Global Business School - India

MSCS at University of California, Berkeley

BSCS at Shanghai Jiao Tong University

Manchikanti Sandeep

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in digital marketing.
Expert in managing PPC campaigns across multiple platforms.
Proven track record in optimizing conversion rates and user experience.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in PPC management across various industries.

Contact

manchikanti.s@hcgel.com LinkedIn

Skills

Core Skills

Digital MarketingPerformance MarketingPpc Management

Other Skills

A/B AnalysisA/B TestingAffiliate MarketingBig Data AnalyticsBing adsBudget managementC++CRM SalesforceCampaign optimizationCertified Information Privacy ProfessionalCompetitor AnalysisComputer SecurityData MiningDatabasesDigital paid campaigns

About

Experience

6 yrs 6 mos

Total Experience

1 yr 7 mos

Average Tenure

3 yrs 11 mos

Current Experience

Health care global enterprises limited

Digital Marketing Manager

Jul 2022 – Present · 3 yrs 11 mos · Bengaluru, Karnataka, India · On-site

HealthCare Global Enterprises Ltd. is a leading healthcare provider in India offering cancer care, tertiary care,
infertility treatment, and advanced screening and diagnostic services.
HCG has four entities: HCG – the Specialist in Cancer Care, HCG Hospitals – for Multispecialty Care, Milann – the
Fertility Center, and Triesta Sciences – the Diagnostic Center. These entities are strategically arrayed throughout
South Asia and Africa to provide healthcare services to patients from all walks of life around the globe.
 Performance Marketing and Managing Digital paid campaigns, strategies for online PPC campaigns for
Google Adwords, facebook ads, Programmatic, aggregators etc other PPC networks, adnetworks and
managing ATL, BTL Campaigns.
 Maintaining Digital Targets for Oncology (24 Cancer centres) and Multispeciality (4 Hospitals) across
Pan India and International markets - Asia and Africa markets
 Communicate with internal stake holders on project development, timelines, and results. Work closely
with the other team members to meet goals. Developing and Implementing strategies
 Vendor, Assets and internal stake holder management, Budget management, Communications &
Conversion rate optimisation - CRM, servetel and call centre, International Marketing, PR, Media
relations and crisis management
 Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and
PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing
basis.

Performance MarketingDigital paid campaignsPPC campaignsGoogle AdwordsFacebook adsProgrammatic+3

Shadowfax technologies pvt. ltd.

Program Manager

Dec 2021 – Jul 2022 · 7 mos · Bengaluru, Karnataka, India · On-site

 Contributing to supply chain via Digital channels across E-commerce, Food, and Grocery clients etc
helping the organization hire riders for the clients via performance marketing platforms - Google,
Meta/Facebook, Programmatic, Third party and aggregators channels
 Management and Optimization of PPC campaigns for B2B Logistics Website and App.
 Maintain and monitor account daily & Monthly budgets, Ad positions, impression share, quality score
and other important account metrics.
 Optimize campaigns to increase click-through-rate and conversion rates for the clients
 Evaluated ad copies and landing pages on continuous basis by doing A/B Testing landing page analysis
 Optimizing organic visibility through Googly My Business, ASO/SEO, rider reviews, etc.
 Reputation management for the Shadowfax Rider App, CRO, Public Relations and Communications
 Prepare & communicate the account strategy to the internal stake holders and Vendors

PPC campaignsGoogle adsMeta/FacebookCampaign optimizationA/B TestingReputation management+2

Iquanti

Senior Analyst

Feb 2021 – Dec 2021 · 10 mos · Bengaluru, Karnataka, India · On-site

Markets: United States of America and Canada
Role: Sr Analyst
(BFSI Financial Aggregator Credello Project 1 - https://www.credello.com/ ) USA & Canada Market
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Credello is an AI driven fintech product that helps to make better financial decisions with personalized
recommendations & smart calculators (B2C Financial aggregator platform
(B2B SaaS Project 2 - https://www.iquanti.com/products/alps-enterprise-seo-platform ) Global Market
ALPS is marketed as a stand-alone AI/ML driven enterprise SEO platform, powered by patented SEO tools
designed to identify and solve for the most significant challenges facing enterprise SEOs (B2B Enterprise SEO)
Platform
 Management and Optimization of PPC campaigns- Google ads and Bing ads for Credello and Alps.
 End-to-end Paid search engine marketing - Google ads (Search, Video, Pmax), Bing ads, Twitter ads,
Taboola, Outbrain etc
 Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
 CRM Salesforce and Pardot Drip campaigns
 Maintain and monitor account daily & Monthly budgets, Ad positions, impression share, quality score
and other important account metrics.
 Optimize campaigns to increase click-through-rate and conversion rates for the clients.
 Track, report, and analyze website analytics and Customer retention initiatives
 Perform A/B Analysis and implement the changes when require.
 Managing various digital advertising platforms with their respective dashboards.
 Monitor and evaluate search results and search performance across the major search channels.
 Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI of
paid search campaigns

PPC campaignsGoogle adsBing adsCRM SalesforceWebsite analyticsA/B Analysis+2

Clixpert pty ltd

Digital Marketing Specialist

Aug 2019 – Oct 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India · Remote

Website Marketing since 2009 and has gained success over the years by managing it's client's Search Engine
Marketing Campaigns (SEO and Pay Per Click). Our core principle of online marketing is based on our slogan i.e.
'Leads-> Conversion-> Sales - We believe if we can't help to increase/grow your business, then our clients will
seek other advertising avenues.
Role: Digital Marketing Specialist
Job Profile
 Build and Manage Pay Per Click campaigns effectively for the major clients of the organization of
budgets of over AUD100000, and Australia, New Zealand and global lead generation.
 Lead Search Marketing efforts in automobiles, Health, eCommerce, and B2B verticals etc.
 Build and Promote multi platform PPC campaigns - SEM Google & Bing, SMM Meta and Linkedin.
 Acquire and develop marketing landscape research and Study competitors’ position and product
offerings.
 Manage team of associates, knowledge transfer and train in planning and forecasting budgets and
campaigns.
 Analyze the reports of search engines and prepare and implement monthly optimization strategies for
all the clients.
 Use analytics tools like Google Analytics, SEM Rush, Omniture and Similar web and come up with the
best forecasting methods.
 Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and
other important account metrics.
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 Competitor Analysis, Trend Analysis and User behaviour analysis.
 (A/B) Testing for the Ad copies and Landing pages.
 Troubleshoot the tracking code installation issues by working closely with clients' website designers.
Troubleshoot the tracking code installation issues by working closely with clients' website designers.
 Prepare post click customer behavior reports and identify the profitable landing pages, optimal ad
positions and day parting.
 Review and send Weekly and Monthly performance reports to the clients.