May 2024 – Present · 2 yrs · Pune, Maharashtra, India · Remote

• Scribbled words and ghostwrote powerful content that scaled a fitness client’s digital presence by 78%, driving notable engagement and conversions.
• Engineered and executed go-to-market content strategies for alco-bev brands, contributing to significant market penetration and sales uplift.
• Led high-impact real estate launch campaigns, generating measurable lead growth and boosting sales pipeline through targeted content.
• Crafted engaging content for top national sports leagues, elevating fan interaction and expanding social media reach substantially.
• Built scalable content engines powered by data insights, consistently delivering results-driven strategies that enhanced customer acquisition and retention across sectors.

May 2024 – Jul 2024 · 2 mos · Pune, Maharashtra, India · On-site

• Directed the strategic growth and market positioning of the Tribe brand, enhancing brand visibility and competitive presence.
• Crafted and executed data-driven marketing campaigns to effectively engage target audiences and drive brand awareness.
• Developed compelling content strategies and optimized digital channels based on market insights to boost customer acquisition and retention.
• Collaborated with cross-functional teams to ensure consistent brand messaging and impactful promotional efforts that strengthened brand equity.
• Focused on building and sustaining strong brand presence within the student housing and co-living sectors, driving customer loyalty and expanding market reach.
• Led demand generation initiatives for both B2B and B2C verticals, contributing to increased lead generation and sales pipeline growth.

Feb 2024 – Apr 2024 · 2 mos

Jul 2022 – Feb 2024 · 1 yr 7 mos · On-site

• Architected innovative content strategies that resulted in sustained audience engagement, elevated brand visibility, and measurable business growth.
• Led a high-performance team of creative talents, fostering collaboration and synergy to deliver impactful campaigns.
• Owned and oversaw all digital assets of Mirchi, driving consistent growth and pioneering new advertising solutions for existing and new clients.
• Managed cross-functional teams to anticipate market trends and evolve the content and product roadmap, ensuring competitive relevance and future readiness.
• Collaborated with business units to create multi-channel IP projects and category-spanning solutions that increased revenue streams through strategic media planning and execution.
• Led comprehensive research, insights, and data-driven initiatives to identify emerging market opportunities, supporting business expansion and brand positioning.
• Coordinated with agency partners and celebrity talent agencies to ensure seamless execution of high-impact brand campaigns.

Jul 2020 – Jun 2022 · 1 yr 11 mos · On-site

• Led programming content strategy and execution, significantly enhancing brand engagement and listener retention across the Nashik region.
• Spearheaded content copywriting initiatives, ensuring a consistent brand voice that resonated deeply with diverse audience segments and market demands.
• Developed and amplified the digital brand presence of the Marathi cluster, crafting a distinctive and authentic brand voice tailored to regional preferences.
• Directed widespread digital marketing initiatives, including spearheading innovative IP projects that strengthened brand recall and consumer loyalty.
• Coordinated cross-functional teams to seamlessly integrate programming with digital content strategies, driving holistic audience growth and sustained market leadership.
• Utilized data-driven insights to optimize content scheduling, formats, and engagement strategies specific to the Marathi-speaking demographic.

Jan 2020 – Apr 2020 · 3 mos · Mumbai

• Developed fresh, innovative approaches to uncover deeper insights into consumer behavior, cultural trends, and category dynamics to inform brand strategy.
• Translated complex brand briefs into concise creative briefs and facilitated briefing sessions that provided clear, actionable direction for creative teams.
• Led strategy presentations showcasing how creative solutions address both consumer tensions and client business challenges, fostering alignment and buy-in.
• Collaborated closely with creative teams to ensure all communications consistently reflected the authentic voice and tonality of the brand.
• Delivered client presentations rooted in behavioral insights, driving improved through-the-line (TTL) communication strategies that resonate with target audiences.
• Championed the use of consumer response as the critical filter in creative decision-making, ensuring agency and client efforts remain consumer-centric.

Aug 2018 – Dec 2019 · 1 yr 4 mos · Nashik

• Led city launch initiatives, managing end-to-end project execution for service expansion and slot extension, significantly increasing Transacting Customer Base from 3.7% to 23.3%.
• Implemented targeted marketing campaigns and hyperlocal growth projects to enhance customer transaction frequency, activate non-transacting users, and acquire new customers—contributing to city-wide performance uplift while optimizing budget spend.
• Collaborated closely with operations and sales teams to deliver seamless customer experience, ensuring maximum serviceability and operational efficiency.
• Conducted monthly consumer immersion surveys and feedback sessions to identify preferences, enhancing customer satisfaction and loyalty.
• Executed data-driven demand forecasting and supply chain insights, supporting demand shaping strategies, ensuring consistent service quality despite external market fluctuations.
• Supported and executed centrally designed brand campaigns aligned with local market nuances, boosting brand visibility and engagement.
• Participated in creative product testing and developed communication collateral, automating brand design templates to streamline BTL communications and marketing material creation.

Apr 2018 – Jun 2018 · 2 mos · Surat Area, India · On-site

• Identified new market opportunities and built strategic relationships with clients to drive sustained value creation and business growth.
• Designed, developed, and executed comprehensive marketing and sales strategies focused on business development, client retention, and cross-selling initiatives.
• Collaborated with internal teams to translate client needs into actionable briefs, supporting solution development that met and exceeded client expectations.
• Developed and optimized consumer funnels to maximize ROI on marketing and sales spend, driving higher client acquisition rates.
• Consulted clients on crafting value propositions aligned with their business goals, enhancing their market positioning and competitive advantage.
• Led digital and social media strategy and content creation, reducing marketing spend while increasing lead generation and improving overall ROI.

Oct 2016 – Mar 2018 · 1 yr 5 mos · Nasik, Maharashtra, India · On-site

• Analyzed client objectives deeply to deliver bespoke, creative solutions aligned with their business goals across multiple domains.
• Managed over 10 diverse client accounts monthly, each with unique campaign strategies and briefs, ensuring tailored execution and client satisfaction.
• Directed daily operations across accounts—writing compelling content and copy, overseeing design quality, and supervising digital teams to meet deadlines efficiently.
• Strategically planned media mix and budget allocation, selecting optimal media channels for multi-channel campaigns to maximize ROI.
• Proactively developed creative pitches for new leads and prospects, expanding the agency’s client portfolio and market presence.

May 2015 – Jul 2015 · 2 mos · Nashik · On-site

• Conducted comprehensive market research to evaluate penetration and performance of Agri Search products across multiple demographic regions.
• Assessed effectiveness of existing marketing and sales strategies through data collection and personal interviews with distributors and retailers.
• Designed region-specific strategic approaches to maximize market share by incorporating feedback and market data analysis.
• Performed primary and secondary research to analyze customer retention ratios, enabling targeted improvements in customer engagement.
• Delivered actionable insights that contributed to a 13% increase in market penetration in targeted regions.
• Developed strong skills in Social Media Marketing, Market Research, Data Analysis, and Strategic Planning.

Jan 2014 – Sep 2014 · 8 mos · Mumbai

• Partnered with Comcast clients supporting customer resolution, driving positive outcome solutions through effective problem identification and troubleshooting.
• Promoted to Process Quality Analyst within three months by demonstrating advanced process improvement and quality management skills.
• Streamlined onboarding by reducing new hire training period by 20% through targeted process enhancements and quality audits.
• Delivered continuous process management and improvement initiatives aligned with KPO best practices, enhancing operational efficiency.
• Applied emotional intelligence skills, including active listening and conflict resolution to improve team collaboration and customer satisfaction.

Jul 2012 – Nov 2013 · 1 yr 4 mos · Nashik