Aug 2025 – Present · 9 mos

Oct 2024 – Aug 2025 · 10 mos

• Leading a large multi-level team that manages advertiser accounts in EU, JP, AU, APAC and the Middle East, including International Expansion markets.
• I serve as an experienced Manager for Amazon Advertising's Campaign & Creative Management (CCM) team. In this role, I am the advertiser's "go-to" expert on Amazon Advertising's policy, process, creative services and retail business.
• Impact and Career Growth:
• Work cross-functionally with partner teams to increase advertiser satisfaction and growth for the business.
• Ramp up team members to directly work with advertisers and manage client-facing communication.
• Manage a team of BLR CCMs who collaborate with onshore CCMs and account team members in their locale to deliver advertiser services.
• Lead large-scale Amazon Advertising programs to grow and improve the business while mentoring ICs to develop their skills.
• Balance innovation and customization for the business with driving global standards and best practices that scale across locales like EU, APAC and MENA.
• As a manager of this team, I own the business and customer needs related to campaign and creative management. Developing direct relationships with stakeholders in onshore locales, I apply my skills as a project and program manager to deliver quantifiable service improvements aligned with customer needs. I build and manage high-performing teams with clear goals to ensure team success, partnering closely with onshore teams, sales, account management and design leadership to deliver results that matter to customers.
• Key Responsibilities:
• Develop business and team strategy for advertiser growth.
• Establish the offshoring program roadmap and strategy.
• Build and manage high-performing teams, ramping them up on program goals.
• Partner with stakeholders to remove barriers to team success and optimize the advertiser experience.
• Recruit, hire, and develop top talent for the team.
• Lead, mentor, and develop a team of CCMs through the end-to-end hiring process.
• Think Big.

Oct 2023 – Sep 2024 · 11 mos

• Led key clients under Hardlines, Softlines and Entertainment vertical for EU5 and certain emerging marketplaces with an annual estimated advertising revenue USD 25+MM
• Spearheaded the Campaign & Creative Management function for the Creative Studios team, serving as the advertiser's "go-to" expert on Amazon Advertising's policy, process, creative services and retail business.
• Earned trust and fostered frustration-free advertiser experiences through seamless project management of campaigns, data-driven creative strategy recommendations and ongoing advertiser education.
• Collaborated cross-functionally with internal Design, AdOps, Sales, Quality Assurance and Account Management teams to deliver results that mattered to advertisers for long-term growth.
• Led initiatives to establish and standardize creative and operational best practices with advertisers, driving improved creative performance and providing frustration-free campaign launches.
• Achieved campaign excellence, supporting 1000+ orders across Entertainment, Hardlines and Softlines verticals, managing $15-25M in estimated budgets with zero defects. Proactively identified and resolved potential errors, saving millions in makegood costs.
• Spearheaded the Prime Day 2024 ad health check process, including analyzing 3,000+ products across 10+ locales and 300+ campaigns to drive efficiency, estimated to save 1.3 FTEs.
• Transitioned the high-complexity EU accounts to the offshoring pilot, achieving 100% transition.
• Participated in the 2024 Think Big Challenge, presenting a PRFAQ for Responsive Store Creative.
• Developed internal dashboards to eliminate 100% manual tracking and enhance workflow management.

Oct 2022 – Sep 2023 · 11 mos

• Managed the end-to-end execution of advertising campaigns, acting as the central point of contact for both internal and external stakeholders.
• Provided strategic guidance and recommendations to advertisers on creative strategy and campaign optimization based on data analysis and industry insights.
• Identified opportunities to continuously improve campaign workflows and implemented best practices across teams to enhance efficiency and customer experience.
• Drove cross-functional collaboration with Design, AdOps, Sales and QA teams to resolve complex issues and ensure seamless campaign delivery.
• Involved in org level Think Big Challenge and cross-functioned with key product improvement ideations.

Jun 2022 – Sep 2022 · 3 mos

• Project managing the execution of advertising campaigns
• Manage end-to-end ad campaigns for specific areas of business
• Dive deep on data to develop and manage processes and product improvement projects to improve cross-vertical/cross-locale efficiencies
• Manage the troubleshooting of issues as surfaced during the ad campaign life-cycle.

Dec 2021 – Jun 2022 · 6 mos

• Program management of the Human Factors & Ergonomics initiatives includes WorkingWell, ACES support, Training & Conditioning, Design, WHS program integrations and so forth.
• Perform data analysis and deep dive into WHS and operational metrics to find new ways of innovation and act as a Future Ready and Rescue pillar of the team.
• Influencing business decision making by providing quantitative/qualitative data analysis, which bring out insights and trends pertaining to business performance.
• Driving business impact through analytics driven projects. Ability to lead and collaborate with cross-functional team to come up with actionable, high-impact insights across product lines and functions.
• Presenting key findings to stakeholders and providing recommendations to business for improving business performance through structured & simple documents. Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
• Drive process/system improvements basis ongoing trends/gaps identified
• Execute on assigned project components & drive medium-high impact projects.

Jan 2020 – Nov 2021 · 1 yr 10 mos

• WorkingWell WW, Global Operations
• Building the Earth's most Safety centric company, obsessing the safety of people and partner at Amazon
• Analyze injury and wellness data, troubleshoot issues, and communicate the findings effectively across different teams, discovering and solving complicated problems
• Deep diving and providing data driven insights to key stakeholders
• Program performance analysis and impact monitoring
• Program management in various projects and troubleshooting customer's issues as an issues administrator
• Benchmarking various wellness initiatives and support in implementation of diverse initiatives
• Multi task in a fast paced environment Operate in the system with speed and accuracy necessary to meet Amazon standards Handle stressful situations, maintain composure, and communicate clearly with both internal and external stakeholders
• Operations Flag possible escalation, dive deep to recommend and implement corrective actions Flag any updates
• Creating complex Excel VBA macros Experience with Lean, Six Sigma analytical techniques