Manibala Baskaran

Operations Associate

Bengaluru, Karnataka, India9 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led multi-level teams managing global advertising campaigns.
  • Achieved campaign excellence with zero defects on $15-25M budgets.
  • Passionate about technology, AI, and community development.
Stackforce AI infers this person is a seasoned professional in Advertising and Program Management with a focus on data-driven strategies.

Contact

Skills

Core Skills

Project ManagementAdvertisingProgrammatic AdvertisingMedia StrategyMarketing Campaign ManagementStakeholder ManagementMedia PlanningData AnalysisProgram Management

Other Skills

MarketingTeam LeadershipBusiness Process ImprovementCreative StrategyCross-functional Team LeadershipCreativity and InnovationMulti-channel Campaign ManagementReporting & AnalysisContinuous ImprovementBusiness InsightsCreativity SkillsProblem SolvingMicrosoft ExcelStatisticsSports

About

Hey there! ๐Ÿ‘‹๐Ÿฝ I'm Manibala, and I'm all about lifelong learning, asking questions, and making meaningful connections. Currently, I work at Amazon Ads as a Lead-Campaign & Creative Manager, where I help launch ad campaigns all over the world and make sure they're helping our advertisers reach their goals. Before that, I was a Program Manager for Amazon's "Program Insights & Innovation" Team at Health & Safety business. My job was to help the stakeholders make smarter decisions by digging into data, setting goals, and helping everyone perform at their best. I also have experience in the Automobile Manufacturing Industry where I spent 2 years building Quality Assurance for the business and its customers. I also involve in DEI activities, and volunteer to PWD communities. I'm passionate about start-ups, innovations, technology, AI, and community development. So, if you're into any of that, let's connect and chat! Cheers! Bala

Experience

9 yrs 6 mos
Total Experience
3 yrs 2 mos
Average Tenure
6 yrs
Current Experience

Amazon

7 roles

Manager - Quality Program & Ops

Aug 2025 โ€“ Present ยท 9 mos

Manager II - Campaign & Creative Management

Oct 2024 โ€“ Aug 2025 ยท 10 mos

  • Leading a large multi-level team that manages advertiser accounts in EU, JP, AU, APAC and the Middle East, including International Expansion markets.
  • I serve as an experienced Manager for Amazon Advertising's Campaign & Creative Management (CCM) team. In this role, I am the advertiser's "go-to" expert on Amazon Advertising's policy, process, creative services and retail business.
  • Impact and Career Growth:
  • Work cross-functionally with partner teams to increase advertiser satisfaction and growth for the business.
  • Ramp up team members to directly work with advertisers and manage client-facing communication.
  • Manage a team of BLR CCMs who collaborate with onshore CCMs and account team members in their locale to deliver advertiser services.
  • Lead large-scale Amazon Advertising programs to grow and improve the business while mentoring ICs to develop their skills.
  • Balance innovation and customization for the business with driving global standards and best practices that scale across locales like EU, APAC and MENA.
  • As a manager of this team, I own the business and customer needs related to campaign and creative management. Developing direct relationships with stakeholders in onshore locales, I apply my skills as a project and program manager to deliver quantifiable service improvements aligned with customer needs. I build and manage high-performing teams with clear goals to ensure team success, partnering closely with onshore teams, sales, account management and design leadership to deliver results that matter to customers.
  • Key Responsibilities:
  • Develop business and team strategy for advertiser growth.
  • Establish the offshoring program roadmap and strategy.
  • Build and manage high-performing teams, ramping them up on program goals.
  • Partner with stakeholders to remove barriers to team success and optimize the advertiser experience.
  • Recruit, hire, and develop top talent for the team.
  • Lead, mentor, and develop a team of CCMs through the end-to-end hiring process.
  • Think Big.
MarketingTeam LeadershipAdvertisingData AnalysisBusiness Process ImprovementProject Management+5

Lead, Campaign & Creative Manager II - Creative Studios

Oct 2023 โ€“ Sep 2024 ยท 11 mos

  • Led key clients under Hardlines, Softlines and Entertainment vertical for EU5 and certain emerging marketplaces with an annual estimated advertising revenue USD 25+MM
  • Spearheaded the Campaign & Creative Management function for the Creative Studios team, serving as the advertiser's "go-to" expert on Amazon Advertising's policy, process, creative services and retail business.
  • Earned trust and fostered frustration-free advertiser experiences through seamless project management of campaigns, data-driven creative strategy recommendations and ongoing advertiser education.
  • Collaborated cross-functionally with internal Design, AdOps, Sales, Quality Assurance and Account Management teams to deliver results that mattered to advertisers for long-term growth.
  • Led initiatives to establish and standardize creative and operational best practices with advertisers, driving improved creative performance and providing frustration-free campaign launches.
  • Achieved campaign excellence, supporting 1000+ orders across Entertainment, Hardlines and Softlines verticals, managing $15-25M in estimated budgets with zero defects. Proactively identified and resolved potential errors, saving millions in makegood costs.
  • Spearheaded the Prime Day 2024 ad health check process, including analyzing 3,000+ products across 10+ locales and 300+ campaigns to drive efficiency, estimated to save 1.3 FTEs.
  • Transitioned the high-complexity EU accounts to the offshoring pilot, achieving 100% transition.
  • Participated in the 2024 Think Big Challenge, presenting a PRFAQ for Responsive Store Creative.
  • Developed internal dashboards to eliminate 100% manual tracking and enhance workflow management.
Programmatic AdvertisingMedia Strategy

Lead, Campaign & Creative Manager - Creative Studios

Promoted

Oct 2022 โ€“ Sep 2023 ยท 11 mos

  • Managed the end-to-end execution of advertising campaigns, acting as the central point of contact for both internal and external stakeholders.
  • Provided strategic guidance and recommendations to advertisers on creative strategy and campaign optimization based on data analysis and industry insights.
  • Identified opportunities to continuously improve campaign workflows and implemented best practices across teams to enhance efficiency and customer experience.
  • Drove cross-functional collaboration with Design, AdOps, Sales and QA teams to resolve complex issues and ensure seamless campaign delivery.
  • Involved in org level Think Big Challenge and cross-functioned with key product improvement ideations.
Stakeholder ManagementMedia PlanningMarketing Campaign ManagementProgrammatic AdvertisingData AnalysisCross-functional Team Leadership+2

Campaign Execution Manager - Global Creative Success, Advertisement

Jun 2022 โ€“ Sep 2022 ยท 3 mos

  • Project managing the execution of advertising campaigns
  • Manage end-to-end ad campaigns for specific areas of business
  • Dive deep on data to develop and manage processes and product improvement projects to improve cross-vertical/cross-locale efficiencies
  • Manage the troubleshooting of issues as surfaced during the ad campaign life-cycle.
Media PlanningProgrammatic AdvertisingMedia Strategy

Program Manager - Insights & Innovation

Promoted

Dec 2021 โ€“ Jun 2022 ยท 6 mos

  • Program management of the Human Factors & Ergonomics initiatives includes WorkingWell, ACES support, Training & Conditioning, Design, WHS program integrations and so forth.
  • Perform data analysis and deep dive into WHS and operational metrics to find new ways of innovation and act as a Future Ready and Rescue pillar of the team.
  • Influencing business decision making by providing quantitative/qualitative data analysis, which bring out insights and trends pertaining to business performance.
  • Driving business impact through analytics driven projects. Ability to lead and collaborate with cross-functional team to come up with actionable, high-impact insights across product lines and functions.
  • Presenting key findings to stakeholders and providing recommendations to business for improving business performance through structured & simple documents. Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
  • Drive process/system improvements basis ongoing trends/gaps identified
  • Execute on assigned project components & drive medium-high impact projects.
Reporting & AnalysisContinuous ImprovementData AnalysisBusiness InsightsProgram Management

Sr Associate - WorkingWell Program, Global Operations

Jan 2020 โ€“ Nov 2021 ยท 1 yr 10 mos

  • WorkingWell WW, Global Operations
  • Building the Earth's most Safety centric company, obsessing the safety of people and partner at Amazon
  • Analyze injury and wellness data, troubleshoot issues, and communicate the findings effectively across different teams, discovering and solving complicated problems
  • Deep diving and providing data driven insights to key stakeholders
  • Program performance analysis and impact monitoring
  • Program management in various projects and troubleshooting customer's issues as an issues administrator
  • Benchmarking various wellness initiatives and support in implementation of diverse initiatives
  • Multi task in a fast paced environment Operate in the system with speed and accuracy necessary to meet Amazon standards Handle stressful situations, maintain composure, and communicate clearly with both internal and external stakeholders
  • Operations Flag possible escalation, dive deep to recommend and implement corrective actions Flag any updates
  • Creating complex Excel VBA macros Experience with Lean, Six Sigma analytical techniques

Tvs rubber

2 roles

Executive Engineer

Jul 2019 โ€“ Dec 2019 ยท 5 mos

Graduate Engineering Trainee

Jul 2018 โ€“ Jun 2019 ยท 11 mos

  • In TVS ,working in Quality Assurance gives me an opportunities to wear multiple hats with diverse learning such as;
  • Lean Six Sigma, TQM, SPC, QIT Projects, Problem Solving Techniques, TPM, Quality Tools, IATF 16949 and ISO 9001, Customer Quality Management, QMS and EMS, IRIS ISO/TS 22163:2017, Quality Improvement Projects, Customer Quality

Tvs eurogrip

Graduate Trainee

Jul 2018 โ€“ Aug 2018 ยท 1 mo ยท Madurai Area, India

  • Learnt the entire Tyre manufacturing industry processes and its cycle from the raw material procurement, R&D to end-customer marketing.

Revolt

Business Operations Intern

Jun 2018 โ€“ Jul 2018 ยท 1 mo ยท Chennai Area, India

  • With cities growing at an exceptional rate across the country, urban commute is going to go electric in no time. The countryโ€™s mobility scene is all set to become better. ReVolt is going to make it even more better.

Anna university

Team Captain - Field Hockey

Apr 2016 โ€“ May 2018 ยท 2 yrs 1 mo ยท MIT, Chennai

  • Hockey is my basement for learning Team work, Sportsmanship, Discipline, Determination, Team building, Responsibility and most of all Importance of Leadership
  • Won Inter-College Gold Medal under my Captaincy after 6 years

Education

Anna University Chennai

Bachelor's degree โ€” Technology

Madras Institute of Technology

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