Dec 2025 – Present · 5 mos · Delhi, India · On-site

• Spearheading exponential commercial growth for India's leading Personal Finance and Financial Planning platform. My mission is to translate our vision of democratizing wealth creation into tangible, scalable FinTech market leadership.
• Core Focus & P&L Ownership:
• Strategic Growth & P&L: Full responsibility for organizational P&L, designing and executing multi-year business strategies to drive significant revenue growth and market share.
• Revenue & GTM: Define Go-to-Market strategies across all product lines (Advisory, Research, E-Learning). Secure high-value strategic partnerships (B2B) to diversify revenue and accelerate user acquisition.
• Operational Excellence: Partner with the CEO/C-Suite to optimize the business model, enhance operational efficiency, and establish performance KPIs.
• C-Suite Leadership: Lead cross-functional teams (Sales, Strategy, Marketing), ensuring seamless integration with Product and Technology functions.
• Brand & Stature: Elevate Investyadnya's visibility and trust, representing the company to investors, media, and regulatory bodies (SEBI) in the Wealth Management space.

Jan 2024 – Nov 2025 · 1 yr 10 mos · On-site

• Scope:
• Full P&L ownership for Philips Domestic Appliances business in India; led a cross-functional team across sales, marketing, innovation, and digital channels. Accountable for growth strategy, brand leadership, and category expansion.
• Key Achievements:
• Reversed 3 years of stagnant performance, delivering 20%+ annual growth and gaining 300bps market share.
• Maintained category dominance in Airfryers (50%+ share) and Garment Steamers (60%+ share) despite intensified competition.
• Launched 40+ new products and 2 new categories, adding 8% topline growth; flagship Airfryer series became Amazon’s #1 seller within 4 days of launch.
• Optimized marketing investments, improving ROI by 30% and achieving 40% digital cost savings through performance-led campaigns.
• Strengthened GTM strategy for Tier 2–4 towns, expanding reach and penetration.
• Awards & Recognition:
• e4m Screenage & Maddies Award – Best Influencer Collaboration (Chef Ranveer Brar x Orry x Philips), Nov 2024
• NDTV Gadgets 360 Award – Most Innovative Kitchen Appliance for Philips Smart Airfryer, Jul 2024
• Versuni Global Award – Best Marketing Campaign for Airfryer TVC, Jun 2024

Apr 2021 – Dec 2023 · 2 yrs 8 mos · On-site

• Scope:
• Led the end-to-end e-commerce and D2C business for Philips and Preethi in India, with full ownership of channel strategy, P&L delivery, and digital marketing optimization. Managed two independent brand websites, overseeing product portfolio strategy, demand generation, and customer acquisition for diverse categories.
• Key Achievements:
• Market-Beating Growth: Delivered 30%+ growth in the e-commerce channel, achieving 2× growth vs. competition and gaining significant market share.
• ROI Leadership: Maintained best-in-class ROAS of 18×, while reducing ad spend by 35% through advanced campaign optimization; increased organic business by 15%.
• D2C Scale-Up: Launched and scaled the Direct-to-Consumer business from zero to ₹50 Cr+ annual revenue, managing and growing two brand-specific websites with distinct product portfolios.
• Awards & Recognition:
• Top Digital Marketing Leader in India 2023 – e4m, Oct 2023
• Featured Thought Leader – BW Marketing Whitebook, “Metaverse Journey for Business,” Jun 2023
• Most Innovative Digital Campaign – ET Digiplus for Philips Mixer Grinders, Oct 2022

Jul 2020 – Mar 2021 · 8 mos

• Scope:
• Directed the global Corsa 2W tyre portfolio manufactured at Multistrada (a Michelin Company) in Indonesia and through a strategic outsourcing partnership with TVS in India. Oversaw both domestic and international sales, GTM strategy, and cross-regional brand positioning, working closely with local teams across multiple continents.
• Key Achievements:
• Global Market Expansion: Drove Corsa brand growth in Africa, Middle East, and Brazil, adding 1 million tyres in incremental sales.
• Export Growth Leadership: Enabled export of Michelin portfolio from India to Nepal, Sri Lanka, and Bangladesh, generating 500,000+ additional tyre sales.
• Strategic GTM Development: Designed comprehensive go-to-market strategies for each brand and geography, covering brand positioning, product strategy, pricing, marketing, sales, and distribution to suit diverse market dynamics.

Oct 2016 – Jun 2020 · 3 yrs 8 mos

• Scope:
• Led marketing strategy and execution for Michelin’s 2W and passenger car tyre business across India, Africa, and the Middle East, with full responsibility for market growth, brand positioning, and category expansion. Managed multi-country teams, dealer networks, and market-entry programs to drive both revenue and market share growth.
• Key Achievements:
• Sustained Business Growth: Increased Michelin Passenger Car business by 15% (2× market growth rate) and Michelin 2W business by 10%, gaining +70 bps market share in Passenger Car and +50 bps in 2W segments.
• International Market Entry: Successfully launched operations in UAE, Saudi Arabia, Morocco, Nigeria, Kenya, and Mauritius, adding 100,000 units in incremental sales.
• D2C Lead Generation: Built 300 dealer websites under the Direct-to-Consumer program, generating 50,000+ organic consumer leads per month.

Aug 2019 – Dec 2020 · 1 yr 4 mos · Ghāziābād Area, India

Aug 2013 – Oct 2016 · 3 yrs 2 mos · Gurgaon, India · On-site

• Scope:
• Led category marketing for kitchen appliances across the Indian Subcontinent, driving market share, category creation, and profitability growth. Oversaw brand strategy, product launches, and portfolio optimization while managing multi-channel campaigns and P&L performance.
• Key Achievements:
• Market-Beating Growth: Delivered 15% CAGR from 2013–2016, significantly outperforming the market CAGR of 6%.
• Margin Expansion: Improved gross margins by 1.6× through strategic portfolio mix optimization.
• Category Creation & Scale-Up: Launched the Airfryer category in 2013 and scaled it to ₹100 Cr revenue by 2015.
• Award-Winning Marketing:
• CEO Award for Best Marketing Campaign – 2014 & 2015 (two consecutive years)
• Best Content Integration Award – Flames Asia Awards 2015 for the food travelogue “Thank God It’s Friday”

Oct 2012 – Aug 2013 · 10 mos · Gurgaon, India · On-site

• Scope:
• Directed national trade and shopper marketing initiatives for Philips’ domestic appliances business, with a focus on in-store engagement, demonstration programs, and channel sell-out growth. Managed large-scale promoter operations and collaborated with sales teams to drive conversion at retail touchpoints.
• Key Achievements:
• Sell-Out Growth: Streamlined the In-Store Promoter Program, managing 1,000+ promoters nationwide and delivering 12%+ sell-out growth.
• Experiential Marketing: Designed and implemented a demonstrator program to showcase new product lines, including Airfryers and Coffee Machines, boosting consumer awareness and trial.