Manpreet Kaur

Business Development Executive

Gurugram, Haryana, India5 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Increased brand awareness by 60% through strategic marketing.
Achieved 401% growth in LinkedIn organic traffic.
Expert in building GTM strategies for diverse brands.

Stackforce AI infers this person is a Full-Stack Marketer specializing in B2B and B2C growth strategies within the Healthcare and Lifestyle sectors.

Contact

Skills

Core Skills

Go-to-market StrategyBrand DevelopmentSocial Media Strategy

Other Skills

Product MarketingBranding & IdentityMarket ResearchDigital MarketingBrandingMarketingContent StrategySocial Media MarketingMicrosoft OfficeProofreadingContent DevelopmentContent writingIntegrated MarketingMarketing CampaignsPerformance Marketing

About

I didn’t start in marketing, I came from a lab, with a biotech degree in hand and curiosity wired into my DNA. But somewhere between decoding enzymes and scientific research, I started decoding brands, consumer behavior and the chaos of early-stage growth. Today, I’m a full-stack marketer with 2+ years of experience helping B2B, D2C, lifestyle and founder-led brands turn aesthetics into outcomes. My work has increased brand awareness by 60%, Instagram engagement by 60.2% and LinkedIn reach by 266% (all organically). Whether it’s building GTM strategies, scaling social content systems or creating storytelling that makes people feel, I bring strategy, design and insight to the table. I’ve helped founders define positioning, build communities, write pitch decks, get funded and grow with less noise and more clarity. Things I can do: GTM strategy + digital growth Brand building + positioning SEO + content engines Copywriting that converts + community-building 📩 DM me if you're hiring, building or launching something chaotic and meaningful. I can help you scale it with brains, strategy and no fluff.

Experience

5 yrs 3 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 5 mos

Current Experience

Larkai healthcare

2 roles

Marketing Executive

Promoted

Dec 2023 – Present · 2 yrs 5 mos · Gurugram, Haryana, India · On-site

Owned go-to-market execution and growth marketing for 3 healthcare products across India, UK, EU and Singapore, ensuring regulatory-ready positioning and localized messaging.
Led market research, buyer persona development and competitive analysis to shape product positioning, pricing inputs and feature differentiation.
Translated complex healthcare and AI solutions into clear value propositions for doctors, hospitals and buyers.
Planned and executed multi-channel digital campaigns (content, paid, social, CRM), increasing engagement by ~60%.
Owned end-to-end social media strategy as a growth and product storytelling channel, driving 401% growth in LinkedIn organic traffic.
Executed offline events and industry activations, converting ~22% of qualified leads into conversations.
Ran A/B tests across messaging, creatives and landing pages to continuously improve engagement and conversion performance.
Worked closely with product and leadership teams to align marketing strategy with product-market fit and long-term global expansion goals.

Product MarketingBranding & IdentityMarket ResearchDigital MarketingSocial Media StrategyGo-to-Market Strategy+1

Innovation and Market Strategist

Dec 2023 – Aug 2024 · 8 mos · Gurugram, Haryana, India · On-site

Freelance

Social Media Manager

Dec 2022 – Aug 2024 · 1 yr 8 mos · Remote

Planned and executed social media strategies for multiple clients across industries including beauty, fashion and lifestyle brands
Built content calendars & managed Instagram pages
Created logos, branded posts, reels and stories using Canva
Increased reach, engagement & follower growth (organically by 74%)

BrandingMarketingContent StrategySocial Media Strategy

Rapture biotech international pvt ltd

Project Intern

Nov 2021 – Dec 2021 · 1 mo · Noida, Uttar Pradesh, India

Completed a project on "Morphological, Biochemical and Molecular Characterization of E. coli (O157:H7) causing HUS isolated from Raw Milk and Fecal Matter."
While working on this project, I gained enormous knowledge on microbiological and molecular techniques, handling and laboratory research.

Rotaract club of st. xavier's college

2 roles

Assistant Editor

Jul 2021 – Jul 2022 · 1 yr

Worked as an interface between the club and the public. From designing the monthly newsletter and updating the social media handles with all sorts of events and projects, my team aimed at delivering errorless and plagiarism free work.

Microsoft OfficeProofreading

Public Relations

Sep 2020 – Jul 2021 · 10 mos

Being a member of the Public Relations team made me gain a lot of knowledge on how things work, most importantly the coordination within and outside the organisation. I had designed a few pages of the monthly newsletter - PRIDORA of the Rotaract Club of St. Xavier's College (RID 3250) and have helped the social media head of the club by providing with captions and content for the social media handles.

Content Strategy