Jul 2023 – Sep 2024 · 1 yr 2 mos · New Jersey, United States · Remote

• Content Creation: Develop engaging long-form and short-form articles, SEO blogs, guest posts, and social media content tailored to client needs.
• SEO and Keyword Research: Conduct keyword research and integrate SEO best practices to enhance organic search visibility and website traffic.
• Competitor Analysis: Analyze competitors to identify content gaps and opportunities, providing insights for strategic content development.
• Social Media Management: Create and schedule content to boost brand awareness and engagement across social media platforms.
• Google Ads Management: Collaborate on ad copy creation and optimization for Google Ads campaigns, analyzing performance to improve ROI.
• Email Marketing: Craft and execute targeted email campaigns using Constant Contact to promote client offers and drive engagement.
• Client Collaboration: Communicate with clients to align content with their brand identity and objectives, providing regular performance updates.
• Quality Assurance: Edit and proofread content for accuracy and clarity, ensuring adherence to brand guidelines.
• Analytics and Reporting: Use tools like Google Analytics to analyze content performance and prepare reports to inform strategic decisions.

Jan 2023 – Jul 2023 · 6 mos · Noida, Uttar Pradesh, India · On-site

• Content Strategy: Developed and executed content strategies to align with organizational goals and enhance brand visibility.
• Content Creation: Created high-quality content across various mediums, including blog posts, social media updates, reel scripts, guest posts, off-page and on-page content, newsletters, and website content.
• Research: Conducted in-depth research on industry-related topics to ensure content accuracy and relevance for target audiences.
• SEO Optimization: Optimized content for search engines by adhering to best practices for online writing and formatting to boost organic growth.
• Collaboration: Worked with designers, developers, and subject matter experts to create content that meets client and reader needs, focusing on B2B and B2C content creation.
• Editing and Proofreading: Edited and proofread content to ensure it was error-free, grammatically correct, and compliant with the organization's style guide.
• Industry Awareness: Stayed current on industry trends and best practices, sharing insights with the team to enhance content quality.
• Team Management: Managed and mentored junior writers, providing feedback to foster their professional growth and skill development.
• AI Tools Exposure: Used different AI tools to accelerate the process of writing and delivering high-quality content satisfying the requirements.
• Prompt Writing: Generated specific requirement prompts to get the desired output from different AI tools.

Aug 2020 – Aug 2022 · 2 yrs · Delhi, India · Remote

• Content Development: Wrote and edited high-quality, visually impactful content under deadline pressure with a captivating and authentic approach.
• Forex Expertise: Authored over 100+ research-based articles on Forex trading and brokers, including real-time analysis and SEO-optimized content, focusing on Forex vocabulary and trends.
• Writing and Editing: Utilized exceptional writing, editing, and proofreading skills to produce engaging, error-free content across various platforms.
• Project Evaluation: Assessed project requirements and content standards to produce creative and structured copy that aligns with client goals.
• Content Formatting: Formatted articles, blogs, and web pages using HTML, incorporating photos and infographics for enhanced reader engagement.
• Collaboration: Worked with writers and content marketing strategists to create copy that promotes clients' SEO strategies and boosts sales.
• Website Development: Created and managed two company websites using WordPress, focusing on design and content integration.
• Keyword Research: Conducted thorough keyword research to develop informative content that enhances search engine visibility and engagement.
• Independent Research: Worked independently to conduct research and create content tailored to client and audience needs.