Jan 2022 – May 2023 · 1 yr 4 mos

• Built product roadmap & kickstarted purchase modernization journey for $60B Volume Licensing business: enhancing user experience & reducing operational costs by automating complex workflows, enabling bulk actions & ML based recommendations
• Launched automated trade screening platform to ensure 100% compliance & mitigate significant financial risk

Apr 2020 – Dec 2021 · 1 yr 8 mos

• Simplified OEM business processes & modernized UX for 10k+ users ($17B revenue), improved 12% CSAT
• Developed a platform providing leadership with real-time analytics & projections for critical business metrics
• Drove product monetization by launching add-ons, leveraging enterprise partner connects for concept validation

Oct 2018 – Apr 2020 · 1 yr 6 mos · Gurgaon, Haryana, India

• Led product lifecycle to achieve 400% YoY business growth: launched dealer financing, helped transitioning 1500+ employees from excel to BPMS, improved efficiency & reduced frauds
• Identified 3 top pain-points of 10k+ partners, enhanced android & iOS apps UX to reduce car returns by 50%
• Helped 100+ member sales team, launched AI recommendation platform, increased 20% conversion

Jun 2018 – Oct 2018 · 4 mos · Noida Area, India

• Gradeup is one of India's biggest exam preparation platform, funded by Times Internet.
• 1. Product Owner for Gradeup paid products: live courses & mock tests
• 2. Creating product roadmap and strategy by collaborating with leadership & key stakeholders
• 3. Conceptualizing features and thereby creating product requirement documents (PRDs), flow diagrams & wireframes, planning sprints and leading cross-functional teams of design, technology, analytics & QA to maximize the product launch effectiveness
• 4. Identifying customer pain points and analyzing product metrics & business opportunities to prioritize features
• 5. Conducting user interviews, performing A/B tests, usability testing and using qualitative analysis tools such as mouseflow, crazyegg & uxcam to improve engagement, retention & monetization
• 6. Accomplished increase in top of the funnel, conversion and YOY revenue by adding key value propositions on web & android app to improve discovery, user experience and user satisfaction.

Sep 2017 – May 2018 · 8 mos · Noida Area, India

• 1. Product owner for Gradeup website (exam prep platform)
• 2. Product owner for SEO, contributed in SEO strategy, improved site navigation & launched AMP to boost traffic on website
• 3. Launched new practice modules & optimized user journeys to improved engagement on the web & mWeb
• 4. Launched Gradeup Board results web platform and collaborated with timesofindia website to record 5 Mn registrations in the span of two months
• 5. Strategized and launched a user on-boarding feature to boost adoption & engagement through bots & personalized event-based notifications for Gradeup School Android App

Jun 2017 – Aug 2017 · 2 mos · Nice Area, France

• Worked on the retention product Amadeus Award Suite, a comprehensive service to redeem miles/points
• Collaborated with R&D team in Istanbul and Marketing & Sales teams in Nice to conceptualize an automated central source of information and intelligence platform to get insights on airline industry and the user behavior

Jun 2014 – Aug 2016 · 2 yrs 2 mos · Gurgaon, India

• Defined monetisation strategy and roadmap
• Undertook a project to improve android app rating, achieved a 10% monthly increase
• Optimised SEO and Web analytics tools
• Automated processes around Affiliates, Google PLA, Social Media Marketing and CRM
• Undertook a project to increase active products by 3 times in Google Merchant Centre
• Successfully launched wholesale and IndiMarket on web & mobile platforms
• Improved user experience to increase NPS (Net Promoter Score) collection by 50%

Apr 2013 – Jul 2013 · 3 mos · Karlsruhe Area, Germany

Jun 2012 – Jul 2012 · 1 mo · Chandigarh Area, India