Oct 2021 – Dec 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India · Remote

• > Leading acquisition/engagement initiatives like affiliate/influencer marketing, referral program (beta), storybook based lead generation, product launches, and brand awareness campaigns.
• > Managing PR, partnerships, retail, and digital marketing across USA, UK, Nordics, and SEA.

Oct 2020 – Oct 2022 · 2 yrs · Bengaluru, Karnataka, India

• Revolutionizing the early learning space with science-based brain development solutions. Whether it's cognitive development or social-emotional intelligence - Junior Champs sparks curiosity and helps kids be one step ahead of the world.

Apr 2020 – Sep 2020 · 5 mos

• Worked as a writer and brand strategist for multiple projects.
• > Editor: 102nd Floor; the self-published digital book on marketing automation by Abhinav Arora & Srinath Hariharan | 2020
• > Lead the BMW agency pitch for Dentsu Webchutney | 2020
• > Strategised and created content for Anand Sai’s official website; a temple architect & movie art director | 2020

Apr 2019 – Mar 2020 · 11 mos · Greater Bengaluru Area

• > Brands I worked on: WeWork, Forever 21, Quikr, Cholamandalam, Murugappa and Swiggy.
• > Worked on three pitches: Nyle, IKEA & IFB (Won IKEA & IFB accounts)
• > Worked on the launch of the Vertical Video Company by Dentsu Webchutney
• > Fulfilled day to day requirements for my clients tackling over a 200 creatives a month for my brands.
• > Was involved in creating & executing brand strategies and shaping way forward for every brand I worked on.
• > ORM & Crisis Management for WeWork
• Noteworthy Campaigns:
• > Pride Month: Launched an inclusivity campaign in partnership with Gaysi for WeWork.
• > #ReUseForGood - Strategised a campaign for Quikr's Sustainability Initiative.
• > Organised 4+ new space launches for WeWork - planning to execution for on-ground events & digital ideas.

Oct 2018 – Mar 2019 · 5 mos · Bengaluru, Karnataka, India

• Worked as a freelance brand strategist and writer on multiple projects.
• > Branded and executed the launch of Gaaia (Menstrual Cup) | 2019
• > Strategized and created content (films & Social media) for a worldwide cryptocurrency (EOS) voting campaign based in Canada | 2018
• > Planned and wrote content for Torr Group’s website; marketing services & B2B software development agency | 2018

Jul 2017 – Sep 2018 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Creating a digital identity and online presence for several Indian and global brands.
• > Brands: HMD, Flipkart and Flipkart Marketplace, Airtel, Swiggy, TI Cycles (Montra and BSA Ladybird, primarily), Quikr and Melorra.
• > Worked on other projects like Beyond the Blue Whale Challenge that battled teenage well-being issues. Awards Won: Effies | Kyoorius | Abby | Lighthouse
• > A mix of digital films, social content and on-ground projects for users has helped me understand the process of creating brand identities that speak for themselves.
• > Created content across mediums – websites, social media, catalogues, search ads,
• banners and mailers for existing clients. Fulfilled day to day social media copy requirements for my primary brands.
• Noteworthy Campaigns:
• > Flipkart – #BusinessSetTohLifeSet: A community outreach campaign to onboard local sellers on the platform. More here: https://bit.ly/2W8ldtM
• > TI Cycles – A School Contact Programme focussed on bringing back cycling as an eco-friendly and useful sport for kids. Not just that, the programme also focussed on teaching them self-defence. More here: http://bit.ly/2T-70JQp | http://bit.ly/2T5vHYZ

Nov 2016 – Jan 2019 · 2 yrs 2 mos · Bangalore

• A platform that drives the need to on focus mental well-being using art as a medium
• > Conducted multiple workshops (Art & Chill) that targeted issues like anxiety, stress,
• negative body image issues, etc
• > Pioneered Art For Heart: a community event that aimed at creating a space for people to talk about mental health through their art. We reached out to 300+ people with the initiative.
• > Partnered with corporate firms and conducted workshops for their internal teams.

Aug 2015 – Jan 2016 · 5 mos · Work from Home

• A creative organisation that focussed on integrating the core aspects of an individual’s
• personality such as emotional intelligence and mental well-being.
• > Strategized & executed events for the platform.
• > The pilot project, one I helped conceptualise and organise, (a community engagement
• tour, Soul Slam) physically reached out to 8 metropolitan cities touching 2000+
• lives.
• > Wrote content for their social media pages as well as the blog.
• > Planned & executed ad campaigns for the platform and for the events conducted

Apr 2014 – May 2014 · 1 mo · Work from Home

• An expression platform that is multilingual, visually attractive and socially integrated.
• > Wrote about 6 pieces a week that were a mix of fictional/creative writing & news-based
• opinion pieces.
• > The objective was to build a base of reading material from different walks of life.