Mariya Kapadia

Associate Partner

Mumbai, Maharashtra, India12 yrs 3 mos experience
Highly Stable

Key Highlights

  • Led award-winning campaigns for global brands.
  • Proven track record in crisis management and reputation building.
  • Expert in driving business growth through strategic PR.
Stackforce AI infers this person is a Public Relations expert with extensive experience in brand storytelling and strategic communications.

Contact

Skills

Core Skills

Public RelationsMedia RelationsCorporate CommunicationsMedia StrategyCrisis ManagementMarketing

Other Skills

Digital MediaDigital CampaignsSocial Media CommunicationsContent StrategyStrategic PlanningThought LeadershipTeam LeadershipInfluencer CampaignsBrand MarketingStrategic PartnershipsContent DevelopmentMedia CommunicationsContent CreationBlogger RelationsProject Planning

About

I started my career with a simple idea - tell brand stories the way people want to hear them, with heart, relevance, and a pinch of boldness. With 12+ years in communications, I’ve led everything from billion-rupee earned media strategies to influencer campaigns powered by strong coffee and stronger ideas. My work spans iconic names in F&B, hospitality, luxury, FMCG, auto, and tech; from CXO comms to crisis PR, and building employer brands that attract (and keep) top talent. Currently heading PR at Impresario (home to SOCIAL, Smoke House Deli, and other delicious things), I’ve previously helped position Rebel Foods as a food tech leader and driven award-winning campaigns for Porsche, Starbucks, and Unilever. I believe leadership in PR means more than press hits, it's about building high-performing teams, managing reputation like a business asset, and showing that great storytelling moves the needle. Driving business growth through PR isn't just possible, it's real, and I’ve been lucky to prove that across startups and scale-ups alike. My superpowers: media relationships that actually work, building teams that don’t burn out, and making people fall in love with brands they didn’t know they needed. Outside work, I still obsess over stories, whether it’s a new campaign, a memoir, or a true-crime podcast. Always curious, occasionally sarcastic, and permanently in love with communication that makes people feel something. Also, known to make mean coffee and a better business pitch.

Experience

12 yrs 3 mos
Total Experience
3 yrs 4 mos
Average Tenure
2 yrs 2 mos
Current Experience

Impresario handmade restaurants

AVP & Head of PR & Communications

Mar 2024Present · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

  • Oversee PR and brand communications for a culturally iconic portfolio including SOCIAL, Smoke House Deli, BOSS Burger, BANNG, Aflatoon, and Lucknowee.
  • Lead the earned media and reputation strategy for all brands across India
  • Manage a hybrid model of in-house and agency PR teams across key markets
  • Drive integrated communications aligned with business, marketing, and leadership goals
  • Lead influencer engagement and community storytelling with a digital-first lens
  • Guide brand positioning, media relations, and press strategy across categories and regions
  • Collaborate closely with founders, CXOs, and marketing leads to shape strategic narratives
  • Anchor thought leadership, awards strategy, and high-impact brand storytelling
  • Build systems, SOPs, and frameworks to institutionalize PR across the organization
Media RelationsPublic RelationsCrisis ManagementDigital MediaDigital CampaignsSocial Media Communications+4

Rebel foods

Corporate Communications Lead, Brand Marketing and D2C Partnerships

May 2021Mar 2024 · 2 yrs 10 mos · On-site

  • Corporate Communications
  • Led internal and external communication strategy across Rebel Foods’ consumer and corporate brands, positioning the company as a food tech pioneer. Directed PR for Faasos, Oven Story, Wendy’s India, Behrouz Biryani, Sweet Truth, Lunchbox, The Good Bowl, and EatSure.
  • Orchestrated high-impact storytelling and CXO profiling across India, UK, SEA & USA
  • Drove a 50%+ increase in organic media coverage and managed IPO/funding communications
  • Strengthened employer brand with 0% regretted attrition in key teams
  • Built internal comms narratives and doubled LinkedIn engagement in 9 months
  • Strategic B2B Partnerships – EatSure
  • Owned the D2C/B2B partnerships charter to expand EatSure’s brand reach and new user acquisition.
  • Built 100+ alliances with fintechs, OTTs, lifestyle brands & aggregators
  • Delivered 100% YoY growth in new users via high-impact co-branded campaigns
  • Led GTM planning, unlocking value across trials, loyalty & retention
  • Brand Marketing Lead – EatSure
  • Led full-funnel brand strategy to drive visibility, conversions & revenue.
  • Charted daypart-focused strategy (breakfast to late-night), aligned to consumer behavior
  • Owned content + creative calendar - what goes live, when, and why, with performance focus
  • Launched ATL, BTL & digital campaigns; strengthened EatSure’s market positioning
Corporate CommunicationsPublic RelationsContent StrategyInfluencer CampaignsBrand MarketingStrategic Partnerships+1

Mullenlowe lintas group

3 roles

Senior Manager

Promoted

Jan 2020May 2021 · 1 yr 4 mos

  • Lintas Live is MullenLowe Lintas Group’s digital first creative PR agency.
  • www.lintaslive.in
  • Clients Served: Marriott International Inc. (Starwood Hotels), Porsche India, Tata Starbucks, Visit Victoria, Sands Resorts Macao, Shapoorji Pallonji Real Estate, Westin Hotels & Resorts, The St. Regis Mumbai, Marriott Hotels, Trade Victoria and Sahyadri Hospitals.
  • Responsibilities:
  • » Work on year-round media strategies with clients and media messaging to achieve communication objectives for the brand
  • » Work on image building of the brands and spokespersons in its sector and as industry leader through media visibility and spokesperson profiling
  • » Build a “Friends of Brand” in media regularly to maintain relations with positive associations
  • » Foresee and manage internal & external crisis and effectively gauged public sentiments for brand through ORM tools
  • » Liaison with target media across traditional & digital mediums, implement PR campaigns, media & consumer events and generate optimal ROI & maintain media values
  • » Work devising and implementing end-to-end PR & digital campaigns and influencer campaigns for brand promotions
  • » Work on new business, build strategic communication objectives, budget guidelines and yearly plans, scope of work and media associations
  • » Lead a team and work on projects & proposals with team across organizations
  • » Create story opportunities for new and existing products, familiarize media with brand regularly
  • » Develop content for traditional, digital and social media and work with clients on daily basis.
  • Campaign Highlights:
  • » Global Handwashing Day campaign with Lifebuoy during COVID-19
  • » Celebrity-led campaigns: Jacqueline Fernandez for Porsche, Lara Dutta for Westin
  • » Landmark events: Marriott-Starwood merger, Tata Starbucks 100th & 200th store milestones
  • » Delivered multiple auto, business, and hospitality brand launches with national visibility
Media StrategyCrisis ManagementPublic RelationsContent DevelopmentInfluencer CampaignsMedia Communications

Manager

Promoted

Apr 2018Dec 2019 · 1 yr 8 mos

Executive

Jul 2016Mar 2018 · 1 yr 8 mos

Trac representation india private limited

3 roles

Assistant Manager - Public Relations, Marketing and Travel Trade

Jan 2016Jun 2016 · 5 mos

  • TRAC Representations is a pioneer in the field in destination representations, consultancy, marketing communication, and public relations for the travel & tourism industry.
  • www.tracrep.com
  • Clients Served: Jamaica Tourist Board, Monaco Government Tourist and Convention Bureau, Tourism España, Israel Ministry of Tourism, Kenya Tourism Board, Abu Dhabi Tourism and A2B Transfers.
  • Key responsibilities:
  • » Positioned the destinations as one of the most popular or unexplored travel destinations in relevant media across the country
  • » Organized experientials in the form of themed familiarization trips and selective hosting
  • » Created engaging content throughout the year based on events & activities at the destination or tapping a relevant trend in India for traditional media and social media
  • » Worked on destination promotions in India during press conferences, residential workshops and roadshows with travel trade and media
  • » Bridge-building exercise with travel agents and media regularly for destination stories, unique itineraries and promotions
  • » Initiated and maintained associations along with client for destination promotion
  • » Press release, newsletters, media tracking, media mapping on a daily basis and liaised with the client regularly for updates and activities

Senior Executive - PR & Travel Trade

Promoted

Jan 2015Dec 2015 · 11 mos

Public RelationsMarketingContent Creation

Executive - PR & Travel Trade

Sep 2013Dec 2014 · 1 yr 3 mos

Magna publishing co. ltd.

Editorial Intern

Apr 2012May 2012 · 1 mo · Mumbai Metropolitan Region

  • Savvy Magazine is recognized as India's leading women's magazine
  • » Worked on print content for Savvy Magazine - May, June and July 2012 issue
  • » Worked on the annual Savvy Women's Special Issue 2012
  • » Interviewed various personalities
  • » Updated website & blog content
  • » Worked with the designing team on the layouting of the content
  • » Received bylines in the print edition of the magazine

Inonit.in

Marketing Intern

May 2011May 2011 · 0 mo · Mumbai Metropolitan Region

  • » Worked on brand promotions and coordination with participating stores during the summer marketing campaign

Education

University of Mumbai

Master of Arts - MA — Sociology

Jan 2014Jan 2016

Wilson College Chowpatty Mumbai 400 007

Bachelor's in Mass Media

Jan 2009Jan 2013

Wilson College Chowpatty Mumbai 400 007

Higher Secondary School — Arts

Jan 2007Jan 2009

Gloria Convent High School

Secondary School Certificate

Jan 1997Jan 2007

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