Mar 2023 – Sep 2025 · 2 yrs 6 mos

• Owned the EMEA & GCC channel strategy with multi-million-dollar annual quota responsibility, defining regional GTM priorities.
• Delivered over 35% YoY growth in partner-sourced pipeline and expanding ecosystem coverage across priority markets and verticals.
• Led and managed the EMEA PAM organization to drive consistent execution and revenue performance.
• Designed and led multi-layer GTM strategies across ISVs, MSPs, SI's, distributors, and global enterprise agencies.
• Signed and onboarded 3 of the 5 largest global Digital agencies to accelerate adoption and unlock new routes to market.
• Partnered cross-functionally with Sales, Product, and Marketing leadership to align GTM execution, influence product roadmap, and refine market positioning based on partner and customer feedback.
• Implemented scalable enablement and operating frameworks, increasing active partner participation by 40% and improving pipeline velocity.
• Represented Progress at industry conferences and executive forums.
• Recognized thought leader, featured in Martech Vibe Magazine’s UAE - AI & Governance Edition (June 2025) for contributions to responsible AI strategy, regulatory readiness, and enterprise digital transformation.

Dec 2020 – Feb 2023 · 2 yrs 2 mos

• Managed Tier 1 strategic ISV and MSP partners, driving strong engagement, enablement, and predictable partner-sourced ARR.
• Consistently exceeded quota (120–140%) through partner-led pipeline generation, co-selling motions, and new logo acquisition across enterprise and upper mid-market segments.
• Identified and onboarded new strategic partners, ensuring rapid enablement and early pipeline contribution.
• Signed the first Enterprise License Agreement (ELA) in EMEA, establishing a scalable enterprise contracting model and strengthening long-term customer engagement.
• Led QBRs aligning partners on revenue targets, certifications, and new pipeline development.
• Recognized as a Circle of Excellence award winner (2021, 2022) for sustained top-tier performance and partner-led revenue impact.

Aug 2018 – Dec 2020 · 2 yrs 4 mos

• Oversaw a diverse portfolio of ISV partners and direct customers in UK, securing ARR and modernization strategy for ADP.
• Launched KYC initiative that uncovered compliance and modernization opportunities and delivered 25%+ pipeline increase.
• Achieved 120–150% of annual quota through pipeline development, and co-selling.
• Awarded Circle of Excellence (2019, 2020) for outstanding contribution to regional revenue growth.

May 2017 – Aug 2018 · 1 yr 3 mos

• Managed regional operations team focused on BI reporting, pricing analytics, and CRM data quality.
• Led the design and implementation of market KPI models, enabling data-driven forecasting, performance tracking, and strategic decision-making.
• Oversaw a Six Sigma–based EMEA pricing optimization initiative, improving pricing accuracy.
• Championed and led CRM migration to SFDC, driving process redesign, data governance, and user adoption across EMEA.

Jan 2015 – May 2017 · 2 yrs 4 mos

• Led and mentored a small Sales Ops team, guiding analysts on forecasting, reporting, and KPI development.
• Improved forecasting cadence and data quality by implementing structured processes and cross-functional coordination.

Jan 2013 – Jan 2015 · 2 yrs

• Collaborated with cross-functional teams to streamline processes, enhancing operational efficiency.
• Conducted in-depth market research, identifying key growth opportunities.
• Facilitated stakeholder workshops to gather feedback, refining project specifications and ensuring alignment with business goals.

Jan 2010 – Jan 2013 · 3 yrs · Bulgaria