Mauli Soni

Associate Consultant

Bengaluru, Karnataka, India13 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Ph.D. in Marketing from IIM Bangalore.
Expertise in International Marketing and Emerging Markets.
Experience in channel management and marketing strategy.

Stackforce AI infers this person is a Marketing and Strategy expert with a strong academic background.

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Skills

Core Skills

Marketing StrategySupply Chain ManagementMarketing ManagementOperations ManagementMarket ResearchEngineering

Other Skills

Channel managementMarketing activitiesMarket intelligenceCredit managementInventory managementVolume generationData analysisCluster analysisFactor analysisProject designPower electronicsCircuit designEffective CommunicationCreative WritingPresentation Development

About

Ph.D. in Marketing from IIM Bangalore specialising in International Marketing, Emerging Markets, Marketing Strategy and Luxury.

Experience

13 yrs 7 mos

Total Experience

2 yrs 9 mos

Average Tenure

3 yrs

Current Experience

Goa institute of management (gim)

Assistant Professor

May 2023 – Present · 3 yrs · Goa

Indian institute of management, bangalore

Doctoral Student

May 2015 – Jun 2022 · 7 yrs 1 mo

Bharat petroleum corporation limited

2 roles

Assistant Manager

Promoted

May 2013 – Jun 2014 · 1 yr 1 mo

1. Channel management, development and growth - handle 3 channels, more than 275 channel partners across 15 districts of Western M.P.
2. Design and execute marketing and promotional activities for customers and channel partners with constant market intelligence and research
3. Manage the supply chain – forecasting, shipments and inventory turnover ratio at the C&F warehouse

Channel managementMarketing activitiesMarket intelligenceSupply chain managementMarketing StrategySupply Chain Management

Management Trainee Lubes

May 2012 – May 2013 · 1 yr

Channel management & growth, credit & inventory management, volume generation, BTL activities.

Channel managementCredit managementInventory managementVolume generationMarketing ManagementOperations Management

Hero honda

PGP project

Jul 2011 – Oct 2011 · 3 mos · Raipur Area, India

A live project with Hero Honda, Raipur on "Buying behavior of customer in premier segment 2-wheeler"
1. Market research on the attributes of buying behavior in premier segment bikes
2. Perception of consumers of the parent brand and the segment in question
3. Analysis of the data through cluster and factor analysis
4. Suggestions according to the ideal concept model and risk-cost-benefit analysis

Market researchData analysisMarket ResearchMarketing Strategy

Bharat petroleum corporation limited

Summer Trainee

May 2011 – Jun 2011 · 1 mo · Hyderabad Area, India

Identification of customer preferences in 4T oil purchase (Hyderabad, Secunderabad)
Conducted a market research and analysis (on the attributes of 4T oil purchase) within 3 target segments covering Hyderabad and Secunderabad. The research focused majorly on co-relation between the
brand of 2 wheeler owned
type of 2 wheeler owned
point of purchase (influence of POP) and
relationship of the customer with the point of purchase
with the choice of oil brand.

Market researchData analysisMarket Research

Iim raipur

Executive and founding member of CUSP, the cultural and sports club of IIM,Raipur

Oct 2010 – Mar 2012 · 1 yr 5 mos

1. Core member of the event organizing team of Equinox 2011
2. Headed the sponsorship and website team of Equinox 2011 and 2012

Raja ramanna centre for advanced technology (rrcat)

Summer Trainee

Jul 2009 – Aug 2009 · 1 mo · Indore Area, India

Project Title: Implementation of a power active filter
Designed an active power filter using Insulated Gate Bipolar Transistor (IGBT) to decrease ripple amplitude in an AC to DC converted voltage, a need arising from the fact that DC voltage (required for exciting the magnets in a synchrotron) is not provided in the power lines in India.

Project designPower electronicsEngineering