Mayank Drolia

Head of Growth

Bengaluru, Karnataka, India6 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 100K+ daily installs and 33 million monthly active users.
  • Drove subscription ARR to $15M+ through innovative strategies.
  • Expert in leveraging data for user growth in India.
Stackforce AI infers this person is a B2C Growth Strategist with expertise in user acquisition and subscription models.

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Skills

Core Skills

Growth StrategyUser Acquisition

Other Skills

A/B TestingAdvertisingAmplitude AnalyticsAnalyticsCleverTapCommunicationCross-functional Team LeadershipCustomer Relationship Management (CRM)Digital MarketingFacebook Ads ManagerGoogle AdsJiraKey Performance IndicatorsLTVLead Generation

About

As Head of Growth at India’s leading vernacular storytelling platform, I’ve scaled user acquisition to 100K+ daily installs and elevated monthly active users to over 33 million across web and mobile. At the core of my approach is signal architecture—building ML‑optimized funnels (web-to-app, CAPI, suppression, deduplication, real-time gating)—that fuels subscription growth, boosts retention, and drives subscription ARR to $15M+. This is how you reduce acquisition cost and preserve ROAS—by design, not by targeting settings. I partner cross-functionally with product, analytics, and engineering teams to root growth in India‑specific insights—user behavior, device context, language nuances—and drive local innovations at scale. I’m driven by solving India’s unique growth challenges with elegant, data-led strategies that inform global playbooks.

Experience

6 yrs 3 mos
Total Experience
3 yrs 1 mo
Average Tenure
5 yrs 6 mos
Current Experience

Pratilipi

2 roles

Head of Growth

Promoted

May 2024Present · 2 yrs 1 mo

Lead GenerationMarketing AnalyticsDigital MarketingProduct MarketingCross-functional Team LeadershipStrategic Planning+2

Marketing and Growth Manager

Nov 2020Apr 2024 · 3 yrs 5 mos

F5

Business Unit Head

Jan 2020Oct 2020 · 9 mos · New Delhi, Delhi, India · Hybrid

Vedanta resources limited

Management Intern

Apr 2019May 2019 · 1 mo · Udaipur, Rajasthan, India

Isro - indian space research organization

Engineering Intern

Jun 2017Jul 2017 · 1 mo · Jodhpur Area, India

Indian railways

Engineer Trainee

May 2016Jul 2016 · 2 mos · Jaipur, Rajasthan, India

Education

Indian Institute of Management Sirmaur

MBA - Master of Business Administration — Marketing

Jan 2018Jan 2020

SDA Bocconi

Summer School — International Business

Jan 2019Jan 2019

M.B.M. Engineering College, Jodhpur

Bachelor of Engineering — Electronics and Communications Engineering

Jan 2014Jan 2018

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