Mayank Drolia — Head of Growth
As Head of Growth at India’s leading vernacular storytelling platform, I’ve scaled user acquisition to 100K+ daily installs and elevated monthly active users to over 33 million across web and mobile. At the core of my approach is signal architecture—building ML‑optimized funnels (web-to-app, CAPI, suppression, deduplication, real-time gating)—that fuels subscription growth, boosts retention, and drives subscription ARR to $15M+. This is how you reduce acquisition cost and preserve ROAS—by design, not by targeting settings. I partner cross-functionally with product, analytics, and engineering teams to root growth in India‑specific insights—user behavior, device context, language nuances—and drive local innovations at scale. I’m driven by solving India’s unique growth challenges with elegant, data-led strategies that inform global playbooks.
Stackforce AI infers this person is a B2C Growth Strategist with expertise in user acquisition and subscription models.
Location: Bengaluru, Karnataka, India
Experience: 6 yrs 3 mos
Skills
- Growth Strategy
- User Acquisition
Career Highlights
- Achieved 100K+ daily installs and 33 million monthly active users.
- Drove subscription ARR to $15M+ through innovative strategies.
- Expert in leveraging data for user growth in India.
Work Experience
Pratilipi
Head of Growth (2 yrs 1 mo)
Marketing and Growth Manager (3 yrs 5 mos)
F5
Business Unit Head (9 mos)
Vedanta Resources Limited
Management Intern (1 mo)
ISRO - Indian Space Research Organization
Engineering Intern (1 mo)
Indian Railways
Engineer Trainee (2 mos)
Education
MBA - Master of Business Administration at Indian Institute of Management Sirmaur
Summer School at SDA Bocconi
Bachelor of Engineering at M.B.M. Engineering College, Jodhpur