Mayank Gulati

Digital Marketing Specialist

Gurugram, Haryana, India3 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Drove 13% brand revenue growth in two months.
Implemented cohort-based offers for repeat purchases.
Expert in multi-channel marketing strategies.

Stackforce AI infers this person is a Marketing Professional with expertise in E-Commerce and Customer Engagement strategies.

Contact

maynk.gulati333@gmail.com LinkedIn

Skills

Core Skills

Campaign ManagementCustomer EngagementMarketing

Other Skills

A/B TestingAnalytical SkillsAttention to DetailBuild Strong RelationshipsBusinessBusiness AdministrationBusiness DevelopmentCRM OperationsCTRCalendarsCampaign EffectivenessCampaign ExecutionCampaign StrategiesCampaignsCategory Management

About

With a solid foundation in business administration from Guru Gobind Singh Indraprastha University, my journey has led me to GNC India as a Senior Marketing Executive, where I leverage my expertise in campaign management and strategic planning to drive growth. My previous role at Otipy honed my skills in comprehensive planning, and at CityMall, I focused on customer lifecycle and relationship management, constantly aligning with key performance indicators. Our team's efforts are underpinned by detailed calendars and meticulous planning, ensuring that every marketing initiative is executed with precision and aligned with our broader business objectives.

Experience

3 yrs 2 mos

Total Experience

9 mos

Average Tenure

1 yr 5 mos

Current Experience

Swiss beauty

Associate Manager - Retention

Jan 2025 – Present · 1 yr 5 mos

Strategically planned and executed campaigns across multiple channels, including WhatsApp, SMS, RCS, Web Notifications, On-site Messaging, and Email. Running CRM operations with a focus on positive CM2 margin optimization. Drove 13% of brand-level revenue within 2 months by scaling Lighting category, leveraging cross-selling strategies and increasing average order value (AOV). Developed and implemented cohort-based offers, resulting in a 15% increase in repeat purchase revenue. Led targeted Winback, product-level, and category-level campaigns, optimizing customer re-engagement and driving incremental sales. Planned and executed monthly, weekly, and promotional (Sale) calendars, aligning marketing initiatives with key revenue periods. Managed vendor relationships and negotiated cost-effective pricing, achieving savings that contributed to improved contribution margin (CM3).

Campaign ManagementCustomer EngagementCRM OperationsCross-Selling StrategiesVendor Management

Gnc india

Senior Marketing Executive

Dec 2023 – Sep 2024 · 9 mos · Gurugram, Haryana, India · On-site

Otipy

Senior Marketing Executive - Product

Jun 2023 – Dec 2023 · 6 mos · Gurugram, Haryana, India · On-site

Citymall

Marketing Executive CLM/ CRM

Dec 2022 – Jun 2023 · 6 mos · Gurugram, Haryana, India · On-site

Snapdeal

Product Management Intern

Mar 2022 – May 2022 · 2 mos · Gurugram, Haryana, India · On-site

Managing all Communication channel (Push Notifications, Full Page Notification, WhatsApp marketing)
Analysing Click Through Rate of communication channels
Helping the Product team in strategy building and identify all key indicators
Marketing various categories and handling Content management
Generating 2000+ orders on daily basis
Helping Merchandising team to get best content for the product team

Push NotificationsContent ManagementClick Through Rate AnalysisMarketing