Mar 2025 – Aug 2025 · 5 mos · Hybrid

• Led the global rollout of One Key loyalty features to strengthen customer engagement across international markets.
• Partnered with Engineering, XD, and Legal to drive agile execution across pre-notification and Trips modules, ensuring smooth delivery, quality alignment, and stakeholder coordination.
• Shipped the One Key Vrbo earn rate update across US/UK markets, coordinating cross-platform integration and validating user experience and functional flows.

Mar 2023 – Present · 3 yrs 2 mos · Hybrid

• Drove contextual personalization across Search and PDP by leveraging behavioral and filter signals to influence dynamic amenity ranking, contributing to +1.5 bps CVR uplift.
• Shaped destination-aware POI surfacing for high-intent markets, delivering +0.35 bps CVR uplift (~$700K annual GP impact) through intent-based content exposure.
• Partnered on persona-driven checkout contextualization and cross-sell sequencing, identifying high- value moments that drove 2x co-brand credit card applications and +25% approval uplift.
• Optimized SRP sign-in experience by reworking banner placement, driving a 1.12% lift in lodging conversion (~$4.5M gross profit) and a 4.6% increase in package bookings.
• Led discovery and prioritisation efforts for fraud prevention and cancellation reduction initiatives, contributing to ~$45M in gross profit impact.
• Led cross-functional workshops with product and design teams to improve reviews experience, driving 10% lift in review collection and ~$58M incremental revenue impact.
• Influenced partner advertising products (property visibility boosters) marketing strategy through competitive and market insights, supporting a $469M revenue goal (+42% YoY).
• Developed and deployed automated web scraping solution for competitive intelligence monitoring across travel industry platforms, increasing test identification efficiency by 25% and reducing manual efforts.
• Conducted comprehensive market research and user behaviour analysis to identify gaps in customer journey and implemented data-driven solutions to improve user flow optimization and conversion funnels.
• Built an AI-powered competitive intelligence agent to synthesize product teardowns, benchmark signals and surface early market patterns that enabled faster and higher-confidence prioritization decisions.
• Consistently rated 9+ by Product Leadership & Cross-functional teams (XD & Engg) on product thinking, strategy, insight quality, actionability and collaboration.

Oct 2021 – Mar 2023 · 1 yr 5 mos · Hybrid

• Reduced strategic risk and uncovered revenue opportunities by benchmarking external lodging (hotels) and vacation rental competitors; delivered insights and test ideations that informed PM and XD decision-making.

Sep 2020 – Oct 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Managed a 7-member team and delivered growth strategies for 7+ brands across e-commerce, retail, education, skincare and manufacturing.
• Led large-scale user discoveries across ~225 interviews to map journeys, define personas and prioritize key pain points, informing a marketing strategy that drove 85% organic growth and a 2.78% engagement rate.
• Improved acquisition and conversion funnels using consumer and behavioral insights, delivering 13x ROAS and a 15% lift in footfalls for an omni-channel premium furniture brand.
• Designed user flows and wireframes for LetsGoForACamp (a travel company's app)and Rainbow International School website, supporting intuitive navigation and smooth first-time digital launches.

Apr 2019 – Aug 2020 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Conducted digital brand and content audits to identify growth opportunities and improve visibility across web and social channels.
• Performed competitive benchmarking and perceptual mapping to guide positioning and inform client strategy.
• Built buyer personas and user journeys to support targeted campaigns and insight-led decision-making.
• Analyzed social and website metrics to deliver actionable recommendations for growth.

Jan 2020 – Present · 6 yrs 4 mos · Moradabad · Remote

• Oversee end-to-end marketing with an external agency across branding, content, social and performance marketing - driving strategy, planning and reviews to improve acquisition, retention, and conversions.
• Implemented a salon management system to streamline operations, client tracking, lead handling, and service workflows.
• Lead review and feedback loops to strengthen reputation and improve service quality.
• Support process optimisation, design, campaigns and customer experience decisions based on on-ground behavior and feedback patterns.

Aug 2018 – Jul 2019 · 11 mos · Gurugram, Haryana, India

• A thought provoking blog with a mission to spread love and wisdom by serving as a useful source for those who seek inspiration, motivation or advice to be better in life.

Oct 2017 – Mar 2019 · 1 yr 5 mos · Delhi · On-site

• Drove digital transformation for 4 MSMEs in manufacturing by implementing cloud ERP and streamlining core business workflows.
• Led discovery and requirements sessions, converting business processes and user pain points into ERP configurations and product enhancements.
• Enabled digital adoption through user onboarding and training across inventory, operations, sales and finance teams.
• Automated reporting (VBA/Macros) to reduce manual effort and surface actionable business insights.
• Connected user feedback with engineering teams to ensure alignment on custom features and smooth delivery.

Apr 2017 – Jun 2017 · 2 mos · Moradabad, India

• Statistical analysis using IBM SPSS for academic projects across logistics, healthcare, marketing and behavioral research to support reports, case studies, theses and dissertations.

Apr 2016 – Jun 2016 · 2 mos · Mumbai Metropolitan Region

• Spearheaded market penetration efforts for 4 new premium ice cream lines, strengthening Amul’s brand presence.
• Addressed customer grievances proactively, successfully reviving 2 underperforming retail stores through targeted issue resolution and stakeholder engagement.

Jan 2016 – Jan 2017 · 1 yr · Nagpur, Maharashtra, India

Jan 2015 – Jan 2017 · 2 yrs · Nagpur, Maharashtra, India

• Led and coordinated strategy-driven initiatives including designing engaging MS Excel-based games to promote analytical thinking among peers.
• Led educational workshops on Predictive Analytics (IBM - SPSS), MS Excel (basic to advanced) and Power BI, equipping students with essential data analytics skills and exam preparation.
• Conducted engaging games like human foosball, snooker and bowling to foster community and teamwork.
• Served as key liaison coordinating forum activities and driving student engagement.