Feb 2024 – Jul 2024 · 5 mos · Bengaluru · On-site

Aug 2021 – Feb 2024 · 2 yrs 6 mos · Bengaluru, Karnataka, India

• Led GMV and OPD growth for Swiggy Premium for the South Cluster.
• Responsible for a team of SMs, KAMs and SAMs across Bangalore, Hyderabad and Chennai
• Launched Swiggy Gourmet category in Bangalore, providing a differentiated experience to the top 1% users of the platform
• Launched Swiggy Diners pilot in Hyderabad for premium dine-in restaurants
• Worked with restaurateurs to co-create new brands, cloud kitchens, Swiggy exclusives
• Brand campaign planning and execution, on and off-app promotions for maximising ROI at a portfolio level
• Brand monetization for driving incremental RPO across on and off-app widgets
• Led growth initiatives for Gourmet category to maximize AOV and incremental orders for restaurant partners
• PnL responsibility for South cluster, with a deep focus driving incremental UE and MS qoq.

Aug 2020 – Aug 2021 · 1 yr · Bengaluru, Karnataka, India

• Responsible for leading strategic initiatives for Arzooo such as Arzooo Credit, Purchase Financing for increasing retailer wallet share.
• Responsible for corporate partnerships, launch of new products, formulating design roadmap, GTM strategy, etc.
• Collaborate with tech, design, operations and supply chain teams for effective management and launch of new initiatives.

Jan 2020 – Jul 2020 · 6 mos · New Delhi Area, India

• We are a digital lending company providing personal loans and line of credit facility to individuals.
• My role involves :
• Ensuring monthly and yearly revenue targets are met through corporate and offline sales channels.
• Managing a team of on field and backend sales agents.
• Working with agencies for organising BTL activations to increase sales revenue
• Responsible for forging new alliances and strategic partnerships for generating inbound leads.
• Responsible for new product launch, marketing campaigns and devising sales strategies for catering to different segments.
• Collaborating with Product and Tech to plug gaps in the customer journey and improve UX.
• Collaborating with agencies for campaigns and Marketing collaterals.
• Collaborating with Credit, Product, Collections, Operations team for timely action and delivery.

May 2019 – Dec 2019 · 7 mos

Jun 2018 – Apr 2019 · 10 mos

• Helping colleges and companies streamline the placement and recruitment process through digitization and advanced analytics. We are building a marketplace for campus recruitment in our quest to improve employability.
• My work involves :
• Generating leads for Reculta, engaging with current and prospective clients to meet deliverables and managing the entire sales cycle.
• Securing and managing the business for East India and Delhi-NCR and maintaining client accounts at different stages of the sales cycles.
• Ensuring the smooth on-boarding of clients by conducting training and workshops and providing adequate support.
• Creating digital marketing campaigns and formulating strategies for social media engagement, email and content marketing.
• Design of marketing and branding campaigns for engagement with potential clients and partners.
• Working with the technical team for new product development, product design, flow, testing and resolution of issues.

Apr 2017 – Jun 2017 · 2 mos · Gurgaon, India

• I worked in conjunction with the branding team of Coke in order to execute the One Brand Strategy. It involved the initiation, creation, execution and release of labels for the different variants of Coca-Cola.
• I collaborated with McCann to create 9 pieces of dynamic content to be used as promotional tools.
• I also worked with Quotient Communications to create an entire POSM toolkit for brand Coke comprising over 65 promotions.
• I also collaborated with Geometry to come up with Modern Trade retail elements for shopper promotions.

Dec 2016 – Jan 2017 · 1 mo · Hyderabad, Telangana, India

• Helped in maximizing the sales volume of new product launch through targeted sales activities and in-store activations over a period of 6 weeks.

Oct 2016 – Nov 2016 · 1 mo · Hyderabad, Telangana, India

• Conducted a market research on the effect of certain drugs and natural ingredients on the treatment of diabetes and presented the findings to the Vice President.