Aug 2021 – Jun 2024 · 2 yrs 10 mos

• Develop and execute prospecting direct mail and email strategy, identifying target audiences and their needs, managing creative production and mail processes leading to over $100 Million in written premium, an increase of 19% year over year.
• Analyze key performance indicators to assess campaign performance, providing actionable recommendations for optimization, driving continuous improvement.
• Collaborate with cross-functional teams to align campaigns with marketing objectives, facilitating transparent communication and consensus-building among stakeholders.
• Utilized agile methodologies to define epics, create user stories, and prioritize backlogs, ensuring alignment with both technical and business stakeholders to deliver exceptional customer experiences.

Nov 2019 – Aug 2021 · 1 yr 9 mos

• Led cross functional development team using agile methods and processes to promote effective feature prioritization that meet the customer needs and align with business objectives.
• Developed long-term vision and strategy for the website, establishing a clear roadmap for execution.
• Executed digital marketing campaigns to drive new business and brand awareness, aligning with media.
• Delivered SEO and online content strategy, including managing writers, increasing prospect organic traffic by 25% year over year.
• Provided strategic guidance to optimize internal site search processes for better customer search results.

Apr 2018 – Nov 2019 · 1 yr 7 mos

• Oversaw the execution of agile development for multiple scrum teams for amfam.com and ecommerce applications.
• Partnered with multiple scrum team leads to develop and update project plans including information such as project objectives, key performance metrics, information specifications and project milestones or deliverables.
• Developed operational and Information System budget reports for leadership.
• Business owner for content management system upgrade, partnering with IS to ensure migration and contingency plans were in place.

Dec 2016 – Apr 2018 · 1 yr 4 mos

• Acted as the primary point of contact between the AVP of Digital Experience and stakeholders, demonstrating exceptional communication and interpersonal skills.
• Developed and facilitate cross-department ideation sessions to find solutions to customer problems.
• Led strategy and content development for marketing divisional training events.

Jun 2015 – Dec 2016 · 1 yr 6 mos · Middleton, WI

• Produced and coordinated post-mortem analysis reports on integrated campaign results to identify successes, challenges and areas of improvement.
• Worked with mass retailers to manage product sales system for corporate expanded distribution initiative.

Jul 2014 – Feb 2015 · 7 mos · Middleton, WI

• Led creative strategy and development of marketing briefs for regional and national marketing campaigns, including creative for digital, out of home, retail, social, and magazine assets.
• Managed the successful launch of new retail stores, orchestrating grand openings while overseeing and monitoring progress for both external and internal stakeholders.