Megan Heuer — Consultant
Growth leader with more than 20 years in B2B industry and professional services roles. Passionate about delivering growth through exceptional customer experiences, pre- and post-sale. Believer in the power of the entire revenue team--marketing, sales, customer success-- working together to deliver those experiences. Personal mission: Deliver impact through emotionally intelligent leadership. Recovering industry analyst. From my work with innovative companies and thought leaders throughout my career, I know first-hand how new ideas, technologies, and well-managed change can combine to improve business results. From working both in and for a wide range of companies -from Fortune 500 to venture-backed start-ups- I also know the day-to-day demands on b-to-b leaders that make change difficult. Opportunity exists at the intersection of innovation and get-it-done reality. Prior to my role as VP, Marketing at Engagio, I led the Research and Advisory team at SiriusDecisions (acquired by Forrester in 2019), including more than 80 analysts and editorial professionals. While at SiriusDecisions, I founded the Account-based service, and led the Marketing Operations service. Before joining SiriusDecisions, I held consulting roles at Gartner, Satmetrix and The Peppers and Rogers Group, as well as sales and marketing practitioner roles in the technology, business services and industrial supply and manufacturing industries. Focus areas: Account-based marketing, marketing and sales process, marketing operations, measurement and analytics, sales enablement. Customer strategy including customer experience, customer advocacy and references, customer satisfaction and loyalty research, customer relationship management (CRM). Competitive analysis and strategy. Marketing strategy and planning. Marketing and sales alignment. Traditional marketing including demand creation, content, agency management and digital marketing. NetPromoter certification. Six Sigma training.
Stackforce AI infers this person is a B2B marketing and consulting expert with a focus on customer experience and growth strategies.
Location: New York City, New York, United States
Experience: 30 yrs 11 mos
Career Highlights
- Over 20 years of experience in B2B and professional services.
- Expert in account-based marketing and customer experience strategies.
- Led large teams and initiatives in top-tier consulting firms.
Work Experience
Inflexion Group
Executive Consultant (1 yr 8 mos)
OCX Cognition
Product Marketing Advisor and Executive Consultant (1 yr 10 mos)
Datos Insights
CMO (1 yr 10 mos)
CMO Aite-Novarica Group (1 yr 3 mos)
Winning by Design
VP Strategic Initiatives (1 yr 3 mos)
Heuer Advisors LLC
Principal, Heuer Advisors (6 yrs 1 mo)
Engagio (acquired by Demandbase)
Vice President, Marketing (4 mos)
Forrester
Vice President, Research (11 mos)
SiriusDecisions
Vice President, Research (3 yrs 8 mos)
Vice President and Group Director (7 yrs 10 mos)
Satmetrix Systems
Senior Business Consultant (1 yr)
Active Endpoints
Marketing Director (1 yr)
Praxair, Inc.
Manager Mktg and Sales (5 yrs)
Peppers and Rogers Group
Consultant (2 yrs)
Gartner
Consultant (4 yrs)
Education
MBA at Cornell Johnson Graduate School of Management
BA at University of Connecticut
