Megha V.

Digital Marketing Specialist

India13 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 13 years of diverse marketing experience
Expertise in both B2B and B2C marketing strategies
Proven track record in demand generation and SEO

Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on Demand Generation and Performance Marketing.

Contact

Skills

Core Skills

Digital MarketingDemand GenerationBrand ManagementPerformance MarketingMarketing OperationsProduct MarketingSales ManagementMarket ResearchData Analysis

Other Skills

ABMAffiliate MarketingB2B MarketingBusiness AnalysisBusiness StrategyCRMCROCloud ComputingCompetitive AnalysisContent DevelopmentContent MarketingContent WritingDigital StrategyDirector levelEnterprise Software

About

A marketer with more than 13 years of experience in the B2C & B2B space with a focus on demand generation, SEO, performance marketing, go-to-market (GTM) strategy, and brand positioning. Expertise: Digital Marketing, Full-funnel Marketing, Performance Marketing, SEO, CRO, ABM, Social Media, Email Marketing, Marketing Operations Tools/Platforms: HubSpot, Salesforce, WordPress, SEMrush, Ahrefs, Google Ads, Microsoft Ads, Demandbase, Bombora, LinkedIn, Facebook, Twitter

Experience

13 yrs 10 mos

Total Experience

2 yrs 3 mos

Average Tenure

3 yrs 3 mos

Current Experience

Freelance

Marketing Consultant

Mar 2023 – Present · 3 yrs 3 mos · Remote

Helping early-stage startups with various aspects of marketing - SEO, paid media, ABM, GTM, email marketing, competitive analysis, website revamp, and buyer journeys.

SEOpaid mediaABMGTMemail marketingcompetitive analysis+4

Pingsafe (now a part of sentinelone)

Head of Marketing

May 2022 – Feb 2023 · 9 mos · Bengaluru, Karnataka, India

Managed all aspects of marketing including brand positioning, website
launch, social media, events, and content marketing.

brand positioningwebsite launchsocial mediaeventscontent marketingBrand Management+1

Clevertap

2 roles

Associate Director - Marketing

Promoted

Feb 2021 – May 2022 · 1 yr 3 mos

Led inbound demand generation across APAC, Americas, Middle East,
and EU with a focus on performance marketing, SEO, and CRO.

inbound demand generationperformance marketingSEOCRODemand GenerationPerformance Marketing

Sr. Manager - Digital Marketing

Jan 2019 – May 2022 · 3 yrs 4 mos

Infoanalytica, inc.

Digital Marketing Manager

Mar 2017 – Nov 2018 · 1 yr 8 mos

Managed website relaunches, digital campaigns/projects for infoAnalytica and its clients, implemented GDPR, and more.

website relaunchesdigital campaignsGDPR implementationDigital MarketingMarketing Operations

Cin7 orderhive

Digital Marketing Manager

Oct 2012 – Feb 2017 · 4 yrs 4 mos · Ahmedabad Area, India

Digital Marketing
Managed website relaunches, content marketing, demand gen across channels, etc.
Led a team of content writers and partnership experts.
Worked on marketing collaterals, website copy, and blog articles.
Product Marketing
User documentation and decks for sales enablement and user adoption
Managed customer review programs
Managed in-app campaigns to improve user engagement and up-sells.

website relaunchescontent marketingdemand generationuser documentationcustomer review programsDigital Marketing+1

Hdfc bank

Premier Acquisition Manager

Mar 2011 – Sep 2011 · 6 mos · Ahmedabad Area, India

Managed a team of Tele-callers and executives to source prospects
Work closely with the branch team to identify potential areas and segments to pitch accounts
Maintain audit reports and daily summary of the team’s performance
Manage up-sells and cross-sells
Organize offline events

sourcing prospectsteam managementperformance reportingup-sellscross-sellsoffline events+2

Icici lombard gic(mumbai)

Marketing Intern

Feb 2010 – May 2010 · 3 mos · Mumbai

During my internship at ICICI Lombard, I was responsible to conduct research on measuring the effectiveness of one of their TV commercials.
Prepared questionnaire to generate responses.
Used SPSS (software) for analytics and results.
Coordinated with unit sales managers to find out the need for promotional materials.

researchquestionnaire preparationanalyticsMarket ResearchData Analysis