Mihir Shah — Software Engineer

🏆 Adobe Analytics Developer Expert (Certified) | 6.5 Years I don't just implement analytics — I build systems that make analytics faster, smarter, and more scalable. Most analytics engineers spend 16–20 hours manually auditing a website, writing SDRs, defining data layers, and building Adobe Launch rules. I built an AI pipeline that does all of that in under 15 minutes. Feed it a URL. It crawls the website, reads the DOM, generates a complete Solution Design Reference, writes the data layer schema for developers, extracts CSS selectors, and produces custom JavaScript code for Adobe Launch rules — ready to implement, no manual work needed. That's the kind of problem I like solving. ━━━ CORE EXPERTISE ━━━ ✦ Adobe Analytics — end-to-end implementation (Web + Mobile) ✦ Adobe Launch (AEP Tags) — data layer & DOM-based via JavaScript ✦ Web SDK (Alloy.js) & XDM Schema implementation ✦ AppMeasurement implementation & migration ✦ GA4 & Google Tag Manager (GTM) ✦ Mobile App Analytics (iOS & Android) ✦ Solution Design Reference (SDR) & data layer documentation ✦ Adobe Analysis Workspace, Processing Rules, Data Warehouse ✦ Cross-Domain Tracking & CNAME configuration ✦ Looker Studio dashboards & executive reporting ✦ Client management, scoping & stakeholder communication ━━━ WHAT I'VE BUILT & LED ━━━ → AI-powered SDR automation tool — reduced delivery from 16–20 hours to under 15 minutes → Leading 2 enterprise Adobe Analytics projects end-to-end at To The New — implementation, debugging, reporting, and client communication → Contributed to full AppMeasurement → Web SDK (XDM / Alloy.js) migration for enterprise client → Maintained 100% analytics continuity through a full website redesign → Mentoring 2 junior analysts | Conducting technical hiring → Published technical blogs on Cross-Domain Tracking & CNAME implementation ━━━ CAREER SNAPSHOT ━━━ 🔹 Sr. Software Engineer To The New | Dec 2021 – Present 🔹 Sr. Digital Analyst Jagran New Media (Dainik Jagran) | May 2021 – Dec 2021 🔹 Junior Digital Analyst DWAO | Sep 2019 – May 2021 ━━━ CERTIFICATIONS ━━━ 🎓 Adobe Analytics Developer Expert — Adobe (Certified) 🎓 Google Analytics Individual Qualification — Google 📩 mihir.shah1605@gmail.com

Stackforce AI infers this person is a SaaS analytics expert with a strong focus on Adobe Analytics and automation.

Location: New Delhi, Delhi, India

Experience: 7 yrs 3 mos