Jun 2024 – Mar 2025 · 9 mos · Liverpool, England, United Kingdom · Remote

• Co-authored a comprehensive guide on prompt engineering for large language models (LLMs) and diffusion models such as ChatGPT and Stable Diffusion.
• Focused on the application of LangChain and OpenAI models, providing in-depth insights and practical examples.
• Developed the "Five Principles of Prompting," including giving direction, specifying format, providing examples, evaluating quality, and dividing labor.
• Contributed to the codebase, ensuring compatibility and stability across different Python versions.
• Created Jupyter notebooks and Python scripts to demonstrate advanced techniques.
• Engaged with the community through the BrightPool GitHub repository, encouraging contributions and feedback.

Oct 2020 – Mar 2025 · 4 yrs 5 mos · Liverpool, England, United Kingdom

• Simulator-based courses for data-driven marketers who want to be more technical. Learn prompt engineering, creative testing, marketing mix modeling, RFM analysis, pricing strategy, media optimization and more. This product is part of Brightpool.dev

Jun 2020 – Feb 2024 · 3 yrs 8 mos · Liverpool, England, United Kingdom

• Saxifrage is an Experiment Lab where I run Prompt Engineering tests with Generative AI models from OpenAI, Anthropic, Google, as well as open source models. I work with a select handful of clients on a fractional basis, hands-on in jupyter notebooks or deploying directly embedded in your engineering team.

Mar 2020 – Jun 2020 · 3 mos · Liverpool, England, United Kingdom

• I help Candor reach new candidates who can earn as much as $50k more in salary and benefits. Working across all growth channels, but primarily technical SEO and content marketing.

Jan 2020 – Mar 2025 · 5 yrs 2 mos · Liverpool, England, United Kingdom

• I enjoy mentoring fellow marketers and founders, having done over 200 sessions on the platform, with an average review rating of 4.97.

Apr 2017 – Mar 2020 · 2 yrs 11 mos

• I'm responsible for Ladder's growth in three primary areas. 1) I'm leading our expansion in Europe from our London office. 2) I manage the product development team building our machine learning recommendation engine, our 2,000+ Tactic Playbook and the Ladder Planner. 3) I establish best practices across the business globally, ensuring knowledge is well documented in training material and on our popular blog.

Nov 2015 – Apr 2017 · 1 yr 5 mos

• I was responsible for building our marketing recommendation engine at Ladder. I personally researched, tested and published 1000+ proven growth tactics to our playbook. I also worked with our development team to design the features, algorithms and workflows that power our product. Additionally, I was responsible for establishing marketing best practices at Ladder and publishing this information on our popular blog.

Aug 2014 – Aug 2015 · 1 yr · Greater New York City Area

• I ran the operational side of Ladder, leading our efforts to secure new business and ensuring the retention of existing clients in New York and London. Through continued development of our unique process for systematically on-boarding, growing and scaling businesses, I gave our sales and operations teams the tools, training and guidance necessary to grow our agency quickly and efficiently.

Apr 2017 – Oct 2023 · 6 yrs 6 mos · Liverpool, England, United Kingdom

• Marketing Instructor for the LinkedIn Learning platform where 250,000+ people have taken my courses. Courses include Excel for Marketers, Advanced Google Ads, Marketing Analytics: Setting and Measuring KPIs, Advanced Google Tag Manager, Advanced Facebook Ads, and Marketing Attribution & Mix Modeling (tbd).

Aug 2015 – Nov 2015 · 3 mos · Greater New York City Area

• I ran paid user acquisition, scaling Facebook ads by over 30x whilst halving CPA; helping grow the SumoMe install base from 85,000 to 210,000 websites.

Dec 2013 – Sep 2014 · 9 mos · London, United Kingdom

• I was responsible for setting and delivering brand, marketing and product strategy for ShopStyle in the UK. Areas of responsibility include PPC, SEO, email, display, social media, PR and website conversion optimization.

Apr 2013 – Dec 2013 · 8 mos · London, United Kingdom

• My role was to ensure the global marketing teams' product requirements were coordinated, prioritized and executed effectively. This means using data analysis, testing and effective communication to drive product improvements, with the goal of improving Travelzoo's marketing acquisition and retention efforts across North America and Europe.

Sep 2011 – Apr 2013 · 1 yr 7 mos · London, United Kingdom

• I was responsible for identifying, planning and optimizing new subscriber acquisition strategies for the Top 20, Newsflash and Local Deals products. I also contributed to management of Travelzoo's award-winning Facebook page, running all paid social activity. I was chiefly responsible for Paid Search (8th largest travel advertiser as noted by Search Engine Land) and analysis of website & email performance.

Jun 2010 – Sep 2011 · 1 yr 3 mos · London, United Kingdom

• The associate account manager role was a client-facing position with heavy emphasis on analysis and strategy. I worked with some of the largest online advertisers in retail, travel and finance (over $15 million total annual spend) to drive performance in auction-based advertising environments: search, display and social media. I was also involved in new client acquisition, conducting pre-sales analysis contributing towards signing nine new clients.

Oct 2009 – Jun 2010 · 8 mos · Peterborough, United Kingdom

• The client manager role was sales-oriented with the main focus being client retention and reactivation of dormant accounts. As well as making cold calls and developing sales scripts, it involved being a point of contact for active clients; helping them interpret movements in foreign currencies and building trust to ensure we didn't lose transactions to competitors.

Jun 2009 – Sep 2009 · 3 mos · London, United Kingdom

• I worked at the Department for Work and Pensions as part of the Government Economic Service's Summer Internship program, to gain experience in the workplace and save money for my Masters degree. The role required extensive use of Excel, Word and Powerpoint, as well as basic use of SAS (statistical software). I also attended a 3 day Economic Conference.