Jul 2021 – Jan 2025 · 3 yrs 6 mos · The Randstad, Netherlands · Hybrid

• Provided product and technology leadership to companies including Adidas, Reebok, Evident, NCOI Group, Shackle, Schiphol Group, DPG Media, and Brightfish. Operated as a fractional Head of Product & Technology, leading product strategy, shaping roadmaps, driving cross-functional alignment, and guiding engineering direction across multiple teams and industries.
• Delivered product discovery, UX direction, technical architecture decisions, and long-term roadmap ownership. Built and scaled design systems, reusable component libraries, and platform foundations that improved efficiency, consistency, and cross-team collaboration at enterprise scale.
• Played a hybrid role combining product leadership, technical strategy, and hands-on product engineering, adapting per client needs while ensuring each organisation could scale sustainably and deliver exceptional user experiences.

Jul 2020 – Jul 2021 · 1 yr · Amsterdam · Hybrid

• Developed a scalable multi-brand design system adopted by adidas, Reebok, Ivy Park, and collaboration labels. Built reusable components and standardized design tokens that improved development efficiency, ensured brand consistency, and enabled smooth collaboration across multiple engineering and design teams.
• Introduced and applied the TCV Model, a structured methodology for managing complex and accessible design systems. This approach supported long-term scalability, maintainability, and stronger governance across adidas' digital ecosystem.

Nov 2019 – Feb 2025 · 5 yrs 3 mos · Amsterdam Area, Netherlands · Hybrid

• Co-founded Fluently, a multilingual writing platform designed to help users write with clarity and confidence across multiple languages. Led product strategy, UX direction, and engineering execution from concept to launch. Defined the product vision, built the feature roadmap, and oversaw the design and development of core functionality, including translation, grammar intelligence, text enhancement, and collaborative editing.
• Worked closely with designers and engineers to shape an intuitive writing experience focused on speed, simplicity, and usability. Guided technical decision-making, platform architecture, and continuous iteration based on user insights and product analytics. Managed all product development workflows and coordinated cross-functional work from ideation through release.

Jun 2019 – Feb 2025 · 5 yrs 8 mos · Amsterdam · Remote

• Founded Spaces.fm, an immersive audio platform offering soundscapes and guided sessions designed to help people focus, relax, and improve well-being. Led product strategy, UX direction, and platform development from concept through multiple iterations and releases. Defined the product vision, structured content formats, and coordinated the design and implementation of user experiences across soundscapes, guided sessions, and mindful tools.
• Oversaw cross-functional collaboration between engineering, audio production, design, and brand. Introduced product processes, shaped the roadmap, and guided continuous improvements based on user insights, engagement data, and platform performance.

Jul 2018 – Jul 2020 · 2 yrs · Amsterdam Area, Netherlands · On-site

• Worked within Stitch and Hatch, the innovation and sustainability incubators of PVH (Tommy Hilfiger and Calvin Klein), delivering digital-first tools that enabled designers to work more efficiently and adopt technology-driven workflows. Led a team of developers and designers to build scalable, high-performance applications for internal product creation and digital sampling.
• Developed an interactive 3D viewer using WebGL for digital garment design, improving the decision-making process and reducing the need for physical samples. Introduced a design system that streamlined development workflows, ensured visual and functional consistency, and later scaled across multiple PVH brands, including Tommy Hilfiger, Calvin Klein, and Havaianas.
• Implemented cloud-based infrastructure using AWS and CI tooling with CircleCI, supporting continuous integration, deployment, and maintainability. Collaborated across design, engineering, product, and business teams to deliver accessible, stable, and future-focused digital solutions aligned with PVH's sustainability and transformation goals.

Sep 2017 – Jul 2018 · 10 mos · Amsterdam Area, Netherlands · On-site

• Developed interfaces for complex, campaign-driven digital products using Vue, SCSS, ES6, and Webpack. Delivered dynamic websites, landing pages, and interactive HTML5 experiences with a strong focus on performance, responsiveness, and visual quality. Worked closely with designers and strategy teams to refine user flows, enhance accessibility, and ensure intuitive and user-friendly interactions.

Jan 2017 – Sep 2017 · 8 mos · Hilversum, the Netherlands · On-site

• Designed and developed high-end digital experiences with a strong focus on interaction design, performance, and usability. Built websites and interactive interfaces using GSAP, Web Animations API, WebGL, and advanced CSS to deliver visually compelling and responsive user experiences. Collaborated closely with designers, strategists, and engineering teams to refine interaction patterns and ensure seamless execution.
• Developed NPM packages and internal libraries to streamline team workflows and improve code quality and consistency across projects.

Aug 2016 – Jan 2017 · 5 mos · Haarlem Area, Netherlands · On-site

• Developed and maintained networking and internal platforms using Angular and React. Designed and implemented custom frontend frameworks and reusable components that improved team efficiency and consistency across projects. Focused on usability, accessibility, and interaction quality while collaborating with designers and backend teams to ensure seamless integration.

Jun 2015 – Aug 2016 · 1 yr 2 mos · Amsterdam Area, Netherlands · On-site

• Designed and developed websites, landing pages, and interactive HTML5 experiences using GSAP, advanced CSS, and modern frontend frameworks. Focused on creating seamless and visually engaging digital experiences with strong attention to usability, performance, and responsive behaviour. Collaborated with designers and project teams to translate creative concepts into functional and maintainable interfaces.

Dec 2013 – Aug 2014 · 8 mos · Belgium · Hybrid

• Served as Vice Chairman for the AES Vlaanderen chapter, coordinating events, workshops, and community programs for audio engineers, researchers, and creative professionals. Managed planning activities, member engagement, and collaboration with partners to support knowledge-sharing and strengthen the regional audio community.

Mar 2012 – Dec 2013 · 1 yr 9 mos · Belgium · Hybrid

• Started as an Audio Engineer in one of Europe’s most advanced film and audio production facilities and later moved into a hybrid engineering and product role for Auro-3D, the studio’s immersive audio format. Collaborated with software engineers, R&D teams, sound designers, and partner studios to translate technical insights into product requirements and support the development, refinement, and adoption of Auro-3D across professional workflows.

Apr 2009 – Mar 2012 · 2 yrs 11 mos · Noord Holland, Netherlands · Hybrid

• Co-founded a boutique music production studio, delivering projects end-to-end for Dutch and international artists. Managed client requirements, coordinated creative workflows, and oversaw planning, production, and delivery. Worked closely with artists, producers, and creative teams to deliver high-quality recordings and production outcomes.
• Engineered music for artists including Shadme Aghli, Piet Veerman, Jap Corn, C.W. Stoneking, Vanderbuyst, Rilan & The Bombardiers, The Qemists, Marten Fisher, Christopher Max, Wrldbeat, State Of Negation, Delafresco Project, and the ReBorn-Retro project, a.o.